Teemill Updates

Building Links for SEO

Backlinks tell Search Engines that your Teemill store is trusted and relevant. Build quality backlinks and you will be rewarded with traffic and profit by search engines.

The world has changed so much that the top spot on Google might just be worth more than the best storefront on Oxford Street. Best of all, this prime high traffic space is available to anybody, anywhere, with the right content, skill and appetite for working hard at Search Engine Optimisation. In short, you can go from zero to masses of traffic (and with a Teemill print on demand shop, that means profit) without having to spend anything but a little quality time. A big part of that journey will be building backlinks.

Backlinks are simple links that link from other websites to your website. This is an example link.

They are called backlinks because they link back to you (not from you!) – this means you’ll need to convince other people with a website to give you a shoutout and link to your store.

The words that link to you count too. They’re called the anchor text. In the example link, the anchor text would be “this is an example link.” And as it links from Teemill blog to Rapanui, it’s a backlink for Rapanui – from this blog.

Furthermore, the website that links to you will be taken into account. Think of it holistically, as if that website is a person endorsing you. Are they trustworthy, respected and relevant? (A winner of Crufts endorsing your dog t-shirts would score well, a bank robber would not).

A good backlink has the following attributes:

  • From a trusted, quality website
  • From a website that is relevant to your products
  • A genuine endorsement in a write up, article or blog
  • Contains anchor text words that are relevant.

Ads, social media accounts, paid links, poor quality links or loads of the same spammy links will only harm your Search Engine Ranking Positions (SERPs).

So how do we build backlinks?

There are loads of articles out there online about building great quality backlinks. Techniques range from investing in viral videos to infographics, PR to just plain old asking for a link.

The thing is, it’s not about quantity. It’s about quality. One link from the BBC would do more for your search engine reputation than a year of spamming message boards.

Our advice is to start with a quality press release and get news and media sites talking about you. You can read up on the blog about how to write a press release. Remember to add a quality link back to your site inside your press release!

Once you’ve built your press release and sent it to some reporters, you won’t see change the same day.

SEO is a mixture of quality, trust an relevant words – so naming your products and writing great quality descriptions using words that are relevant to what your customers might be searching for is important.

The rankings take time to brew – often months.  Stick to your link building strategy, even if you build one quality link a day, you’ll start getting some organic traffic.

Remember, backlinks mean free daily traffic from people who are looking at buying your stuff. It’s worth it.

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T-shirt Model Studio Photos

The technology in the latest update completely changes the quality and professional identity of stores built on Teemill, making your products look incredible and saving you a huge amount of time and money.

The technology is built on our original design-to-tee image manipulation software, which prevents you from having to take a photo and upload it every time you want to sell a t-shirt.

Once upon a time we built our own brand and realised that great photography was at the heart of strong sales. We’ve made years of photos from our library available to you, editable, to feature your designs with your branding, in Teemill.

Professional quality photoshoots can be done at the click of a button from your desk, using Teemill’s Magic Photoshoot. We’re constantly adding new resources to the tool, which you’ll find anywhere you might normally need to upload a photo – like on your homepage, menu, product page or category pages. You’ll see you’re able to magically take a model that suits your demographic, add your design and change location or backdrop before saving up your shots and adding it to your store.

No more stress organising shoots, ordering samples, finding models, buying equipment or wasting time in post-production.

You can rip out a professional quality shoot in under 10 seconds with Teemill, and boost your T-shirt sales dramatically.

Take Action

Login to your Teemill store and add a photo to a product, homepage or category to launch our magic photoshoot tool.

 

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Writing Great E-commerce Copy made easy.

Our latest update, Magic Copywriter, includes a cloud-based copy writing bot that can generate professional quality product descriptions and specifications at the click of a button, increasing your sales and saving you time.

Writing great e-commerce copy, like product descriptions, is tough when you start out. Sometimes veteran copywriters don’t realise just how hard it can be to get a quality paragraph down. We know it can be tough. But people read this stuff. In fact, we believe that a quality product description is the single most underrated part of the e-commerce skill set.

To make it easier for Teemill users, we’ve developed a piece of cloud based ‘AI’ software to write captivating product descriptions for your store when you get stuck for words.

Our tool generates a unique passage of high quality copy for your product in a tenth of a second. It means you can complete a product upload on Teemill to a high quality and faster than ever before.

We will be expanding the vocabulary and integrating machine-learning feedback to optimise the delivery of content that the customers engage with positively, and reducing combinations that customers are less enthusiastic about.

We will also be expanding it to cover other areas where text is needed, like on the homepage or in categories as we learn from this upgrade and review.

This feature is available now, exclusively on Teemill.

Take Action

Log in to Teemill and create a product description with the Magic Copywriter tool now.

 

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The 80/20 Rule in Business. Focus on Sales, not Differentiation

The 80:20 rule is an important business lesson that all great brands understand. It’s the reason Apple does not sell skateboards, and the reason that Teemill doesn’t offer loads of different products.

We do a lot of things at Teemill that on first glance can look like restrictions or limitations. In reality, most decisions like this are well thought through and taken in the best interests of people looking to build a successful business on Teemill – we hope you’ll agree.

If you’re wondering why we don’t sell more products like bags, accessories, phone cases and novelty items, it’s actually for your own benefit.

The 80:20 rule is a timeless piece of business knowledge that every experienced business person can relate to. It says that 80% of your revenue will come from just 20% of your product lines, and the remaining 80% of your product lines will only make up 20% of your sales. A lot of startups fail because they don’t understand this thoroughly enough.

Some brands and startups fail as they get distracted differentiating and developing lots of different product types. Successful businesses tend to do only one or two things well and focus their time on getting sales.

Take this graph for example. It shows how t-shirts and tops form almost all the sales demand on Teemill, whilst bags, accessories and kids stuff is tiny in comparison.

focus

This explains why we do not offer loads of different products on Teemill. We only offer the products that will make you lots of money. It’s now easy to resist the temptation to waste your time developing new designs for trainers, lanyards, phone cases, backpacks and caps – because you can’t! Instead you now understand that 80% of your revenue will come from just one or two t-shirt designs, and if you want to be successful, you now have some spare time to invest in building a better store. They need to be amazing, and you need to do some work to get the traffic and hype.

Make your best products look amazing with great photography and product descriptions, then focus purely on increasing your traffic and getting sales through PR & marketing. Already got some great designs? Ask yourself how you’re going to increase your traffic and sales. That’s the fastest way to make your Teemill a success.

It’s helpful to consider that there’s not much new under the Sun. Businesses on the banks of the River Nile in 2000BC probably had the same growth ambition, drive and innovation as your business on Teemill. The Roman grain merchants or Victorian cotton sellers faced the same issues on sales, awareness, brand reputation and product quality. History can’t tell you exactly how to run your Teemill store, but it can light the path. There’s not one successful business out there that succeeded by differentiating when they should be driving sales, or developing products in new categories when they were ready to win through in a bigger one.

In fact, the worlds greatest book on business growth, Good to Great by Jim Collins, dedicates an entire chapter to this exact point.

That’s why we choose the products we have on Teemill carefully. It’s to help guide you make a success of your Teemill project, and protect you from the temptations that lead to failure.

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Increase your sales with marketing, PR and traffic. Read more blogs about marketing

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Typography and Slogan T-shirt Design Tips

Slogan t-shirts are among the most popular designs and done right, can be a designers dream with easy, fast and profitable results. But often it can be easier than it looks. What are the secret tricks the pros use?

As well as having some great words to use in the first place, making great slogan tees comes down to observation and application of all parts of good typography: That means choosing the right font, font weight, character spacing, line height, use of caps, punctuation with an aim to get a balanced, clean design.

The best way to get good at typography fast is to learn to look at the arrangements of words (the way they’re laid out) in detail.

Choosing the right font.

The font is the most natural place to start and maybe the most fun bit. First of all, ask yourself what the vibe of your t-shirt is going to be. Are we making a cute, happy slogan tee about cats? A kooky hand written font like Moon Flower gives a friendly, cuter feel. If the t-shirt is about impact and statement, for a hard-hitting style a bold, capitalised font like Couture or Bebas Neue is more appropriate.

Generally sans serif (simpler, less fancy) fonts are best for slogan t-shirts.

People need to be able to read them in an instant and the words need to look natural on the t-shirt. Joined up letters or fonts with fancy serifs just don’t work as well. You can find loads of fonts to try and use at Dafont.com and other similar websites*

i-love-cats

*Not all fonts on font repository websites are totally free for commercial use: Pay close attention to usage rights and make sure you only download and use fonts that are genuinely free to use, as you might land yourself in legal trouble.

Choosing the right words

Once you’ve found a font that fits your style, it’s time to get the words in the design refined to be as concise and punchy as possible.

With a slogan t-shirt design, you only have a split second to get your message across – use the minimum number of words for the best results.

The aim is to remove words that don’t add to the meaning.

“If I had to choose between my cat versus going on a date, I’d choose my cat”  might become “Cat or Date? Cat every time.” – for example. Sometimes this is the hardest bit.

If you can, try and add something clever, like a play on words to bring your design to life in the mind of the customer. “Cat Addict. Help Meowt”

Laying out the words

Now we’ve got a font that fits our style, and some words that will make a great punchy and clever slogan design, it’s time for the bit that gets overlooked the most, in the finishing touches, and this is where typographers set themselves apart from the rest.

The aim of typography is to lay out the words in the font in a way that is pleasing on the eye. Really we’re looking for the words to form a balanced shape in relation to each other in the lines of text, and the letters within individual words to be balanced and aligned correctly.

Fonts come with character spacing that is generalised so that all letters work together. Pro t-shirt designers fine-tune this spacing, and the line height, so that it looksperfect.

Here’s a before and after of adjusting character spacing. At first glance, the word “meowt” looks fine. But looking again closely, the spacing between the letter o and w gives the word an odd balance, almost like there’s a gap in the middle. It’s just the nature of fonts. If you think about it, some letters are thin and tall, others wide and short, and how close they stand next to each other would normally depend on what the shape of the letter they’re standing next to is. But fonts can’t do that, so they make do with an average sometimes. And that means you get some odd results like this.

meowtIn Photoshop, clicking window > character gives you the character editing window, where you can tweak character width for individual letters in your design. You can see that this makes the word a lot neater, and professional.

Sounds like nitpicking? As slogan t-shirts are so minimal, the details like character spacing and line height become noticeable. If you find yourself saying “it just doesn’t look quite right somehow” it’s worth investing time in your typography.

Merchandising

So you’ve got your font, your slogan and laid out your words and letters beautifully. The next thing you need to do is be brave: Sometimes it can feel too easy, or that you haven’t done enough “designing” with slogan tees. But it’s okay, so long as you get the next bit right: Merchandising. This is where you put your slogan design on your products to make it look amazing, and get people to want to buy it. Put your slogan tee on a great model using the handy Magic Photoshoot tool, as your photography will really bring the design to life, and write an awesome product description for your product page.

merchandising

Let the model and the description sell the product, and remember sometimes less is more in design. The simple slogans often sell more than the detailed graphic design masterpieces – as care has been taken with typography and merchandising.

 

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