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How (genuine) links help your SEO

Search engine optimisation is simpler than you might think to master. Google ranks quality, relevant and trusted sites first. We optimise for speed, and if you’re interested in SEO you’ve probably made an effort to use search-friendly words on your store. But how do you build trust? In this blog we look at how backlinks are used by Search Engines to figure out how trusted and relevant your site is, and how increasingly the algorithms value genuine content. This is good news for you if you are looking for ideas on how to up your web traffic, as you’ll discover in this 3 minute read.

c/o Jake Givens via Unsplash

The world has changed so much that the top spot on Google might just be worth more than the best storefront on Oxford Street. Best of all, this prime high traffic space is available to anybody, anywhere, with the right content, skill and appetite for working hard at Search Engine Optimisation. In short, you can go from zero to masses of traffic (and with a Teemill print on demand shop, that means profit) without having to spend anything but a little quality time. A big part of that journey will be building backlinks.

Backlinks are simple links that link from other websites to your website. This is an example link.

They are called backlinks because they link back to you (not from you!) – this means you’ll need to convince other people with a website to give you a shoutout and link to your store.

The words that link to you count too. They’re called the anchor text. In the example link, the anchor text would be “this is an example link.” And as it links from Teemill blog to Rapanui, it’s a backlink for Rapanui – from this blog.

Furthermore, the website that links to you will be taken into account. Think of it holistically, as if that website is a person endorsing you. Are they trustworthy, respected and relevant? A winner of Crufts endorsing your dog t-shirts would score well, a fencing supplier might not work so well.

A good backlink has the following attributes:

  • From a trusted, quality website
  • From a website that is relevant to your products
  • A genuine endorsement in a write up, article or blog
  • Contains anchor text words that are relevant.

Ads, social media accounts, paid links, poor quality links or loads of the same spammy links will not help your Search Engine Ranking Positions (SERPs).

So how do we build good backlinks?

There are loads of articles out there online about building great quality backlinks. Techniques range from investing in viral videos to infographics, PR to just plain old asking for a link.

It’s not about quantity. It’s about quality. One link from the BBC would do more for your search engine reputation than a year of spamming message boards.

Our advice is to start with a quality press release and get relevant news and media sites talking about you. You can read up on the blog about how to write a press release. emember to add a quality link back to your site inside your press release!

Once you’ve built your press release and sent it to some reporters, you won’t see change the same day.

SEO is a mixture of quality, trust and relevant words – so naming your products and writing great quality descriptions using words that are relevant to what your customers might be searching for is important.

The rankings take time to brew – often months. Stick to your link building strategy, even if you build one quality link a day, you’ll turn on a stream of background traffic from people searching specifically for your stuff.

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