Campaign tees 101 with Danielle from Four Paws

Prints that raise awareness and make a difference are always more fulfilling to ship, and the stories behind the design can give the product a real meaning. Four Paws is an international charity giving voice to neglected or mistreated animals and in this blog, we caught up with Danielle who told us more about how they’ve used campaign t-shirts to raise awareness and funds to support their important work. Read on to find out how the Four Paws team bring their campaigns to life and start conversations about animal rights.

Hey Danielle, why did you decide to start selling T-shirts?

Products like t-shirts are a great way of helping us spread the word about our cause and encourage our supporters to show their love for Four Paws. We are very conscious of our ethical values and our impact on animals and the environment. Teemill was a great fit for us, knowing all products would be made by a certified organic printer, and sourced in a more sustainable way. And we really enjoy seeing the brilliant designs the team come up with.

How do you get the word out about your about your clothing?

It probably helped that we have existing supporters who responded well to the chance to help us in an entirely new way – by purchasing and wearing our t-shirts. We share t-shirts on our social media and in newsletters.

The Teemill team are very creative and approachable people who have helped us develop new and fun designs for products that our supporters love.

Also, the ease of having an online store means our supporters can purchase the products which suit them any day, any time. It is great to know that proceeds from each order are helping fund our work with animals around the world. And our supporters can look cool whilst doing it.

And what has the feedback been like?

Our supporters have really got on board with our online store. It is not only a great way to help raise awareness but it’s also a fresh way for us to benefit from donations.

It is amazing to see our supporters wearing our branded clothing. We are lucky to have very loyal supporters who are passionate about the work we do. It’s great to see new people supporting and bringing Four Paws into their everyday lives.

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