Optimise your web design for sales

Web design is an essential hurdle for people looking to start making money online. At Teemill, with our free print-on-demand t-shirt store builder, you can customise everything to look the way you want. With that freedom comes some risk: How do you know you’re making the most of your layout and style?

Pic Samuel Zeller c/o Unsplash

We try to make this part as easy and hassle-free as possible and in many cases, you’ll find that the default themes are literally ready to go, just add your logo and you can start selling. Which makes Teemill web design fast and simple. There’s a good reason for this.

Firstly, ask yourself what you want to sell – a fancy web design, or a product. Clearly, it’s your product – a pitfall of building e-commerce shops is to try to wow and surprise potential customers with the website colours, features and layout.

Keep it simple, plain and flat, using neutral colours, preferably white. Leave the impact colour to one area only, your buy now button.

You want your products to pop from the page like an art gallery wall, not to get lost in all that wow.

We work for you

One of the great strengths of Teemill is our community: Millions of customers browse products across sites built on Teemill, and we pool that data to learn about what gets the best results – for you, the recipient of the profits.

That’s why we locked down the product page to make sure the button is on the right, the product is on the left and the description is large and clear. Think of it like having a team of statisticians and web designers working for you, full time, for free – that’s literally what happens. If the theme can’t be edited in a certain way, it’s for your own benefit.

Responsive out of the box

Teemill is built in a responsive way. That means that your online store will adapt and resize to fit the screen it is loaded on, even if that means tilting a tablet from landscape to portrait.

That means you have a mobile-ready site straight out of the box, and it’s compatible on all browsers. An update to your layout, style, menu in one place updates for all devices.


The single greatest advice we can give, after a simple, flat and neutral design is to invest in epic photography. Teemill store owners with amazing photography demonstrate consistently higher conversion rates, making around 10 times more money than those without lifestyle photos.

Our comparison data shows that photography has the single biggest impact on sales across Teemill.

It doesn’t matter if you order samples and do your own shoot, or take (or buy) pictures with plain tees and Photoshop your design on – as long as they look professional.

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Build your own online store today with Teemill. It's free

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Sell t-shirts online with Teemill. Build your online store and when you get a sale, we print and ship your products direct to your customer.

Our print on demand stores power some of Europe's biggest brands & charities. Teemill is free.

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