Campaigns and causes are thriving online as people become more aware about the issues facing our environment, economy and society. Campaign t-shirts get supporters on board and help spread the message through selfies on social media, whilst generating fundraising revenues at the same time. Project AWARE is a worldwide organisation working with volunteer scuba divers to clean up our oceans. We chatted with Orsi about how their campaign t-shirt store has helped raise funds and awareness to support their work – and to learn more about how campaign tees can make a difference on important issues like this.
Why did you decide to create your own organic clothing range?
We received a lot of requests from supporters who wanted to represent Project AWARE and we wanted to do something special for them. Being a small team of 12 (globally) we couldn’t take on all that was required to build and operate an online shop.
Teemill offered design, ecommerce technology, marketing, manufacturing and delivery all in one place, for free – which was just what we needed.
And yet it is the ethical and eco-conscious ethos in the products that are key for us.
What has been the most enjoyable part of setting up a store?
Design is pretty exciting. However, it’s the people behind the scenes who make the process so enjoyable.
I personally really enjoy working with the Teemill guys. They are a friendly bunch and their customer service is outstanding!
They look after all aspects of logistics so we can focus on what we do best: protecting our ocean planet.
Thanks for sharing the story, Orsi. What’s it like knowing there are thousands of people out there wearing your clothing?
It’s great! The store is very popular with the Project AWARE community who are passionate about ocean conservation. They are key to our success and ambassadors for our brand. Project AWARE is a movement of changemakers so when we meet supporters wearing our designs we instantly connect. It’s a really special feeling.
You can sign up and create your own online clothes store at teemill.com – it’s free.