Teemill brands sell t-shirts, but there’s a ridiculously obvious way that you can double profit and increase sales in Winter. We talked to merchandising pros to find out how they adjust their store and how for them, Winter is actually a seriously good time to be selling product. The changes needed to your store are almost one-click esque.
During Spring and Summer, T-shirts are in prime season and there’s no better way to increase revenues by getting some amazing designs, quality photography and then pushing hard on the marketing online.
In Winter, you have Christmas, but either side of that it can sometimes feel like you’re not getting any traction. Is it really the case that great brands hibernate, waiting for Spring?
The answer lies in merchandising. As a salesman, you would never sell an umbrella on a beach in July. But if you set out your brolly stall just as a rainstorm comes, you are in business.
You can keep the demand for your brand up, the sales and customers buzzing by showing them the right product at the right time – and when the weather closes in, people respond to Winter with warmth. The answer to double profit in Winter and turn a quiet month into a boom is ridiculously simple: Change up your store and products to reflect demand, and pick warmer products – sweats, hoodies – for Winter.
Sell sweats and hoodies in Winter.
Our award-winning products include blank organic cotton hoodies, made to the same high-quality standards and in modern, fashionable shapes. To design on a hoody or sweater, choose the product on the product design tab and navigate to Men’s or Women’s sweats. The rest of the process is the same.
We recommend using your existing best selling designs and just putting them straight on a hoody or sweat. You don’t need to reinvent the wheel every time you create a new product.
As sweats and hoodies can command a higher price, our philosophy of shared profit means that we also pay higher earnings to you for sweat and hoody sales.
Remember, these count as new products and having new products on your store creates freshness and boosts interest with your customers.
Use the word NEW and add them to your ‘new in’ collection in your menu. Make sure your homepage banner is a new, really high-quality photo of someone wearing one of your new hoodies or jumpers.
Not only can you continue to make money in Winter, you can actually increase earnings by selling products in-season for greater profit.