Marketing

Custom Domain on Teemill, the Easy Way

Teemill comes with a free subdomain and web hosting, meaning that you can build a store at [anydomainyoulike].teemill.co.uk. Some folks prefer to have a simpler, neater domain for their marketing and add brand strength. It’s easy to do.

Once you’ve build a Teemill store, there are many different ways to get your own domain name. The fastest, easiest way is the redirect or 301. This means that you can buy any domain you like (for example, MyRadBrand.co.uk) and when a user types this into their address bar, they will be magically transported to my Teemill store at myradbrand.teemill.co.uk without noticing.

301 redirects are a free service with most domain providers and take minutes to set up – they give you the best value for money if you’d like to change your Teemill URL to one that is simple and easy to remember.

Combined with custom packaging and the advanced theme features available in Teemill Pro, it’s an effective way to disguise the fact that your brand runs on Teemill at all.

You can run Teemill entirely on a domain without a redirect, however it requires some dedicated hosting and SSL packages that will cost many hundreds of pounds to set up and run, and to be honest, a 301 works just great these days where URL’s aren’t even fully visible in mobile screens: We tested the conversion rates of a Teemill URL, a 301 redirect and a full SSL. There was no difference at all in over a year’s data.

How to set up a custom domain redirect

Firstly, you need to buy a domain. We recommend GoDaddy for affordable prices and easy domain configuration. Search for a domain and purchase it.

Then follow this up-to-date tutorial on how to configure your redirect from inside the GoDaddy control panel. Make sure to choose ‘Forward only’ rather than ‘Forward with masking’ when it asks what type of forwarding you would like, as masking is not compatible with Teemill.

Forwarding with masking, or using an Iframe to run your Teemill store, is not possible. If we allowed this, it would invalidate the security measures we put in place to keep your cart secure. A 301 forward is faster and secure.

Remember to point it to your Teemill store web address. Sometimes, redirects take up to 24 hours to process. You can check in on the status after you’ve saved the changes by simply typing in your domain in any browser. If it loads your Teemill store, you’ve done it!

 

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Marketing for Special Dates

We have future special dates locked in to Teemill at the ready – you’ll get an alert and a little help preparing for these. Once you’re aware an event is coming up, it’s important to think about how you’re going to approach the marketing: What might the buyer’s motivation be, who is the buyer and how to frame your pitch.

Forget the product, focus on the buyer.

The temptation is to do a lot of work for these events and with Teemill’s powerful product creator tool, it would be easy to design an event-specific product like a Valentines day t-shirt. In reality, it’s best to forget the product for a minute and focus on the buyer.

Special occasions are all about gifts. Think about who is buying the gift, and for who.

You don’t need a gift with love hearts on it for Valentine’s day – Instead, choose any product and associate love, gifts and giving in your marketing.

No need to do loads of work on your product range: In fact, you don’t need any new products. The art of marketing for special occasions is in framing the product as a gift suitable for the occasion.

Pick something that fits

Now you know you don’t need a new product, pick a product you already have that is suitable for the recipient. T-shirts, tops, sweats or vouchers: All suitable for Valentines day or Christmas.

Make sure you pick a product to front your campaign that your customer can imagine their loved one wearing.

Dad would love a t-shirt or a warm jumper for Father’s day. Mum might be more interested in a tote shopper bag or teatowel for Mother’s day.

Preparing the store

Think of your store like a shop window. On special occasions, great shopkeepers will refresh the look and feel of their stores with a theme. The best way to do this is with your banners on the homepage and in your categories. You may choose to build and merchandise a category full of Gifts for Him, for example, and design a Valentines-themed homepage banner directing them to the category.

Using homepage banners is a great way to temporarily theme your store for a special occasion without doing very much work at all.

You can make these with our tools, or design your own – and reuse them each year for this event.

A day early is better than a day late

Remember that gift buyers will be anxious about their gifts arriving late. This means that we must be out ahead. Whilst Teemill orders are shipped the same day, many people will be shopping online weeks in advanced of the event.

Supermarkets put Easter Eggs in stores in February for a reason: Don’t be afraid to remind your customers an event is coming up. On the day is too late for e-commerce.

We will remind you through email and in the Teemill dashboard if we think it’s time to start marketing for an event. The last thing to do is to create your posts, build some amazing banners and schedule your content on social media. And remember the marketing rule of seven – The more marketing, the better!

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How to Increase Sales in Winter

Selling t-shirts is obviously part of the growth strategy for any successful Teemill store. But there’s a ridiculously obvious way that you can double profit and increase sales when you would think t-shirts are least likely to sell.

During Spring and Summer, t-shirts sell like hotcakes and there’s no better way to increase revenues by getting some amazing designs, choosing the right colours (like White, where you can make double your money at Teemill) and then pushing hard on the marketing.


In Winter, it can sometimes feel like you’re not getting any traction. Is it really the case that great brands hibernate, waiting for Spring?

The answer lies in merchandising. As a salesman, you’d never sell an umbrella on a beach in July. But if you were a brolly seller in a rainstorm, you’re winning.

You can keep the demand for your brand up, the sales and customers buzzing by showing them the right product at the right time. When the weather closes in, change up your store and products to reflect demand, and pick warmer products – sweats, hoodies – for Winter.

Sell sweats and hoodies with Teemill

Our award-winning products include blank organic cotton hoodies, made to the same high quality standards and in modern, fashionable shapes. To design on a hoody or sweater, choose the product tab at the product design tab and navigate to Men’s or Women’s sweats. The rest of the process is the same.

As sweats and hoodies can command a higher price, our philosophy of shared profit means that we also pay higher earnings to you for sweat and hoody sales.

Not only can you continue to make money in Winter, you can actually increase earnings by selling products in season for greater profit.

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  • Design hoodies and sweats into your collection now!

 

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Scheduling Social Posts = Secret Weapon

In a busy life, it’s hard to find the time to be on social media all day tweeting and posting photos to drive sales. Understandably, it’s important to get some downtime. What if you could have both? Tweetdeck is a great tool to write posts in bulk and schedule for publication later, automatically.

Tweetdeck is a free product by Twitter that lets you monitor hashtags, mentions and multiple accounts. It also has an incredibly powerful free feature to save and schedule tweets. That means you can sit down and smash out 50 posts in an hour, from product features, customer reviews or just great photos  – and they’ll be automatically published for you at any time in the future.

You can do a week’s work in one our – leaving your accounts to publish your marketing, tweeting a few posts a day at the perfect time. You’re selling, even when you’re asleep.

When this technology is available, it doesn’t make sense not to use it – by writing all your promotional tweets when you’re “in the zone”, you’re more likely to do what your business needs. Send out more quality marketing, more often, according to the rule of seven.

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7 Fashion Photography Tips

So you want to start a brand, found Teemill’s free print-on-demand store and maybe have built a shop. But how do you take it to the next level? The answer is great photography, and anyone can do it. Here are some simple tips to help you make your photography look amazing, bring your designs to life and supercharge your sales.

Great photography is the single biggest factor that makes the top Teemill accounts so profitable. The easiest and fastest way to make your store look amazing is with our brand new Magic Photoshoot tool – It allows you to create amazing homepage banners, pods and product images at the click of a button. Alternatively, you can order samples of your products and take your own photos. While this is a little harder, it can be potentially more rewarding. If you decide to go down this route, continue to read and follow the steps in this blog.

First of all, you don’t need money or equipment. Sometimes even, all that gear gets in the way. Don’t be afraid to believe that you could do all your fashion shoots on a smart phone. The real skill is how you use it: Like developing T-shirt design ideas, the trick is in putting down the camera for a second, looking, and thinking before you take your first snap.

1. Step back

Let’s say you’ve got a model, a one-off custom printed sample from Teemill, and a camera of some kind, from DSLR to smartphone.

The most common mistake is to go out and do a great shoot, framed close and in portrait then come back and realise that the web works mostly in landscape

Ecommerce stores, like Teemill, work with wide aspect ratio banners. Squeezing all your great shots into those spaces can be a nightmare. You could try stretching, copying and hacking away at your beautiful shots but there’s an easier way: Just before you take that photo, zoom out or take a step back. You can then crop out what you don’t want, make it portrait or lanscape or square or anything you like when you edit. You’ll thank us for it.

2. Copy space

Great photos get used time and time again. Chances are that you’re going to be using these shots for banners, adverts, posters and all sorts. So as well as framing wide take a look at what’s behind the model, to one side. We recommend framing with the rule of 2/3rds, where your model or subject is to one side, leaving a space to put your amazing text or call to actions in.

3. Remove clutter

When you do your shoot, try to choose a clean, clutter free backdrop. The sky or  the beach, for example. Avoid busy areas and other people. You could go nuts and get some lastolite rolls off the net to really add some colour. But the main thing is to avoid clutter. A simple, clean background will really make your product and pitch pop. Less is more when it comes to locations

4. Eye contact

The chances are you won’t be working with a professional model so you’ll need to help them out to get the results you want. They will be feeling super awkward to start with. It’s important to keep talking to them. Don’t tell them what to do or waste time posing them, try keep it natural. Amateur models tend to look at the floor, away from the camera and look serious – exactly the oppposite of what you want! Tricks to solve this are to pop a few jokes at your expense, talk a bit about zoolander and when the vibe is right, ask your model to shut their eyes, and on the count of 3 look at you – press that shutter just as they open their eyes, and you’ll capture the moment just before they get self conscious again.

Working with the same models time and again helps to build trust. Lastly, you don’t need the most beautiful model in the world. Normal people are way cooler, just choose someone like you. And remember to hook them up with a tee or something for helping you out.

P.s. A model release is a permission slip from the model that gives you the right to use their personal image for your project. Search for more.

5. See the light

Most photographers would really be better described as light painters. They see the light, watch how it it changes the colours, mood and feel of the subject and using this and a few other tricks, they can capture moments forever. Try this excersize, look through the lens and dont take a photo. Just look at the light, where it’s coming from and what it’s doing. Is it cold and blue? Or warm and yellowy orange? Is it sharp and harsh like a clear day in Winter? Or is it soft and white like an overcast Summer day? Try shooting your model facing away from the Sun, or into the Sun. The trick is to observe. Learn, and then use these lessons to design the lighting in your shoots. We like soft, warm light so do a lot of shoots in the evening in Summer, in the golden hours.

6. Continuity of style

It’s fair to say that instagram has revolutionised the way we think about photography and given lots of people the confidence to create, edit and publish their photographs. So use it – don’t be afraid to use a filter or edit your photos with software. All we’d say is work out one style, and stick to it – great brands understand that consistency itself is part of the brand experience.

People should be able to look at your photo and immediately catch on that it’s your brand, even if there’s no logo. Continuity means developing a style and being consistent with it.

This includes choosing your models. Make sure you pick models to match your target audience, and if you can, work with the same model to get the same look each time.

7. Go outdoors

There’s only one way to make a great brand, and that’s with great photography. And there’s only one way to do amazing photography, and that’s get out there and start practising! Go out now and shoot some stuff, then come back and review your shots. With every photo you take, you’ll learn something.

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