Tips & Advice

How to monetise your online audience

There’s a growing number of people in the world making a living – often a very good one – from their followers on social media. But for every story of a massively wealthy Instagrammer or Youtuber, there’s millions of failed attempts at making money from a social media account – even in cases where a large number of followers exist. But it can be done, and quite easily, with the right method of creating value.

Often the focus is so much on building more and more followers for the account that the most important part  – actually being rewarded for that amazing following with cash in the bank, is overlooked. And when you think about it, apart from the top handful of accounts who have the pick of endorsement deals and perks, it can be hard to see exactly how you can make a steady, sustainable profit beyond ad clicks, which we all know our fans don’t like. That’s where Teemill comes in – a simple, super profitable merch plugin designed to help you monetise your social media following.

Teemill partners with social media influencers or accounts with huge followings to provide their fans with merch and the account owners with a steady stream of profit. The biggest acounts we work with all earn enough to easily go full time.

The trick, really, is the combination of our cutting edge, mobile-friendly ecommerce and print-on-demand technology that is UK based and prints merch in real time for next day delivery direct to customer, and our in house designer’s ability to create really cool merch and custom stores that get the  branding to look and feel awesome.

Teemill stores are totally free.

If you have a growing following of under 50’000 fans, you can build a store, add your designs and start selling merch right now. If you’re established already and have 50’000 quality fans or more, you can call us and we might contribute some design work or help sponsor your promotions too.

Either way, the system is really simple: Whilst your own store is branded so that it looks just the way you want it, when you get an order there’s an automatic connection to our print-on-demand factory in the UK where we print in real time and ship orders direct to your customer with your branding.

We send you the profits, you don’t have to do anything.

One of the coolest parts about creating your own merch store powered by Teemill tech is that your fans will often tweet selfies, which creates awesome content for your channel and can create viral reach.

We even have some cool plugins for Teemill, where you can connect up your social media accounts to update your store content automatically, and visa versa, plus some specialist plugins like our t-shirt designer studio where you fans can customise their merch on your store – or you can run t-shirt design comps for your fans.

If all this sounds awesome, it’s because it is – and you’d be joining hundreds of other professional social media content producers earning money online from creating amazing content for their fans. You can sign up now and start making a store today at

*if your following is very very large and you would like help designing, building and promoting your merch store, signup at and be sure to add your @handle – we’ll see it and contact you



Custom Domain on Teemill, the Easy Way

Teemill comes with a free subdomain and web hosting, meaning that you can build a store at [anydomainyoulike] Some folks prefer to have a simpler, neater domain for their marketing and add brand strength. It’s easy to do.

Once you’ve build a Teemill store, there are many different ways to get your own domain name. The fastest, easiest way is the redirect or 301. This means that you can buy any domain you like (for example, and when a user types this into their address bar, they will be magically transported to my Teemill store at without noticing.

301 redirects are a free service with most domain providers and take minutes to set up – they give you the best value for money if you’d like to change your Teemill URL to one that is simple and easy to remember.

Combined with custom packaging and the advanced theme features available in Teemill Pro, it’s an effective way to disguise the fact that your brand runs on Teemill at all.

You can run Teemill entirely on a domain without a redirect, however it requires some dedicated hosting and SSL packages that will cost many hundreds of pounds to set up and run, and to be honest, a 301 works just great these days where URL’s aren’t even fully visible in mobile screens: We tested the conversion rates of a Teemill URL, a 301 redirect and a full SSL. There was no difference at all in over a year’s data.

How to set up a custom domain redirect

Firstly, you need to buy a domain. We recommend GoDaddy for affordable prices and easy domain configuration. Search for a domain and purchase it.

Then follow this up-to-date tutorial on how to configure your redirect from inside the GoDaddy control panel. Make sure to choose ‘Forward only’ rather than ‘Forward with masking’ when it asks what type of forwarding you would like, as masking is not compatible with Teemill.

Forwarding with masking, or using an Iframe to run your Teemill store, is not possible. If we allowed this, it would invalidate the security measures we put in place to keep your cart secure. A 301 forward is faster and secure.

Remember to point it to your Teemill store web address. Sometimes, redirects take up to 24 hours to process. You can check in on the status after you’ve saved the changes by simply typing in your domain in any browser. If it loads your Teemill store, you’ve done it!


Take Action


Marketing for Special Dates

We have future special dates locked in to Teemill at the ready – you’ll get an alert and a little help preparing for these. Once you’re aware an event is coming up, it’s important to think about how you’re going to approach the marketing: What might the buyer’s motivation be, who is the buyer and how to frame your pitch.

Forget the product, focus on the buyer.

The temptation is to do a lot of work for these events and with Teemill’s powerful product creator tool, it would be easy to design an event-specific product like a Valentines day t-shirt. In reality, it’s best to forget the product for a minute and focus on the buyer.

Special occasions are all about gifts. Think about who is buying the gift, and for who.

You don’t need a gift with love hearts on it for Valentine’s day – Instead, choose any product and associate love, gifts and giving in your marketing.

No need to do loads of work on your product range: In fact, you don’t need any new products. The art of marketing for special occasions is in framing the product as a gift suitable for the occasion.

Pick something that fits

Now you know you don’t need a new product, pick a product you already have that is suitable for the recipient. T-shirts, tops, sweats or vouchers: All suitable for Valentines day or Christmas.

Make sure you pick a product to front your campaign that your customer can imagine their loved one wearing.

Dad would love a t-shirt or a warm jumper for Father’s day. Mum might be more interested in a tote shopper bag or teatowel for Mother’s day.

Preparing the store

Think of your store like a shop window. On special occasions, great shopkeepers will refresh the look and feel of their stores with a theme. The best way to do this is with your banners on the homepage and in your categories. You may choose to build and merchandise a category full of Gifts for Him, for example, and design a Valentines-themed homepage banner directing them to the category.

Using homepage banners is a great way to temporarily theme your store for a special occasion without doing very much work at all.

You can make these with our tools, or design your own – and reuse them each year for this event.

A day early is better than a day late

Remember that gift buyers will be anxious about their gifts arriving late. This means that we must be out ahead. Whilst Teemill orders are shipped the same day, many people will be shopping online weeks in advanced of the event.

Supermarkets put Easter Eggs in stores in February for a reason: Don’t be afraid to remind your customers an event is coming up. On the day is too late for e-commerce.

We will remind you through email and in the Teemill dashboard if we think it’s time to start marketing for an event. The last thing to do is to create your posts, build some amazing banners and schedule your content on social media. And remember the marketing rule of seven – The more marketing, the better!

Take Action:


Scheduling Social Posts = Secret Weapon

In a busy life, it’s hard to find the time to be on social media all day tweeting and posting photos to drive sales. Understandably, it’s important to get some downtime. What if you could have both? Tweetdeck is a great tool to write posts in bulk and schedule for publication later, automatically.

Tweetdeck is a free product by Twitter that lets you monitor hashtags, mentions and multiple accounts. It also has an incredibly powerful free feature to save and schedule tweets. That means you can sit down and smash out 50 posts in an hour, from product features, customer reviews or just great photos  – and they’ll be automatically published for you at any time in the future.

You can do a week’s work in one our – leaving your accounts to publish your marketing, tweeting a few posts a day at the perfect time. You’re selling, even when you’re asleep.

When this technology is available, it doesn’t make sense not to use it – by writing all your promotional tweets when you’re “in the zone”, you’re more likely to do what your business needs. Send out more quality marketing, more often, according to the rule of seven.

Take Action


Building Links for SEO

Backlinks tell Search Engines that your Teemill store is trusted and relevant. Build quality backlinks and you will be rewarded with traffic and profit by search engines.

The world has changed so much that the top spot on Google might just be worth more than the best storefront on Oxford Street. Best of all, this prime high traffic space is available to anybody, anywhere, with the right content, skill and appetite for working hard at Search Engine Optimisation. In short, you can go from zero to masses of traffic (and with a Teemill print on demand shop, that means profit) without having to spend anything but a little quality time. A big part of that journey will be building backlinks.

Backlinks are simple links that link from other websites to your website. This is an example link.

They are called backlinks because they link back to you (not from you!) – this means you’ll need to convince other people with a website to give you a shoutout and link to your store.

The words that link to you count too. They’re called the anchor text. In the example link, the anchor text would be “this is an example link.” And as it links from Teemill blog to Rapanui, it’s a backlink for Rapanui – from this blog.

Furthermore, the website that links to you will be taken into account. Think of it holistically, as if that website is a person endorsing you. Are they trustworthy, respected and relevant? (A winner of Crufts endorsing your dog t-shirts would score well, a bank robber would not).

A good backlink has the following attributes:

  • From a trusted, quality website
  • From a website that is relevant to your products
  • A genuine endorsement in a write up, article or blog
  • Contains anchor text words that are relevant.

Ads, social media accounts, paid links, poor quality links or loads of the same spammy links will only harm your Search Engine Ranking Positions (SERPs).

So how do we build backlinks?

There are loads of articles out there online about building great quality backlinks. Techniques range from investing in viral videos to infographics, PR to just plain old asking for a link.

The thing is, it’s not about quantity. It’s about quality. One link from the BBC would do more for your search engine reputation than a year of spamming message boards.

Our advice is to start with a quality press release and get news and media sites talking about you. You can read up on the blog about how to write a press release. Remember to add a quality link back to your site inside your press release!

Once you’ve built your press release and sent it to some reporters, you won’t see change the same day.

SEO is a mixture of quality, trust an relevant words – so naming your products and writing great quality descriptions using words that are relevant to what your customers might be searching for is important.

The rankings take time to brew – often months.  Stick to your link building strategy, even if you build one quality link a day, you’ll start getting some organic traffic.

Remember, backlinks mean free daily traffic from people who are looking at buying your stuff. It’s worth it.

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