When building a brand you’ll want to offer your customers great discounts from time to time and that is why we run free shipping weekends at Teemill. We found that this is the most popular offer among customers. In this blog, we explain exactly how it works and share some ideas about how you can make the most out of your promotion while the offer is running.
Firstly you might ask why free shipping? We tested different offers on Teemill and found that with a free shipping promotion stores got the best results. It even outperformed other offers like discounting, two for the price of one and freebies.
We run our freepost offer at the beginning of the month on the weekend after payday. It starts at 9 am on a Friday and ends at midnight on the Sunday. We send out an email and push notifications in advance when it starts and just before it ends so you’ll never miss a beat.
The great thing is you don’t need to do anything to enable it and your customers don’t need to enter a voucher code. We automatically enable the free shipping option on every store in the checkout.
All you have to do is tell your customers about the offer. And here’s the important bit – we sponsor the offer so it won’t reduce your profit.
This now allows you to do the most important thing people who have built global brands do really well and that is marketing. Freepost weekend is all about communication and making your followers, newsletter subscribers, or people you are targeting with ads aware that your products exist and there is an offer on.
You can download free images and resources to promote your products in the marketing tools section in Teemill. There’s no limit to how you take advantage of the freepost weekend. Take your own photos, build your own ads and just go for it and most importantly have some fun.
Freepost weekend is like having Christmas once a month and we see stores make twice what they would on a normal weekend.
Watch the video below to find out more.