{"id":21006,"title":"3 growth multipliers to double your revenue","description":"Sales funnels are a simple concept. You map out the journey your customer takes and then make each step better. This tutorial introduces the three key things in your funnel that matter most - customers, frequency and average order value (AOV) - and shows you how you can grow these three numbers using Teemill's features, templates and content.","content":"<p>Sales funnels are a simple concept. You map out the journey your customer takes and then make each step better. This tutorial introduces the three key things in your funnel that matter most - customers, frequency and <a href=\"\/blog\/?search=aov\">average order value<\/a>.<\/p><p>The organisation <em><a href=\"https:\/\/www.forgoodprofits.com\/three-multipliers-free-training-video\" target=\"_blank\" rel=\"noreferrer noopener\">For Good Profits<\/a><\/em><a href=\"https:\/\/www.forgoodprofits.com\/three-multipliers-free-training-video\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a>has created a useful outline of how these principles work for businesses trying to do things the right way, and we've summarised their approach for you below, to show how you can apply it inside the Teemill platform right now. Next stop, Growth Town. Toot toot!<\/p><p><img src=\"https:\/\/images.teemill.com\/djqouew1wcbfzl4ofdqvakxarpn2oqsuwxamdyqlbw5ib4gj.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"104510895\"><br><br>These are the three core things to focus on if you want to grow your online store:<\/p><ul><li><p>The number of people shopping from your store (Customers)<\/p><\/li><li><p>How often they shop with you (Frequency)<\/p><\/li><li><p>And how much they spend when they do (Average Order Value)<\/p><\/li><\/ul><p>Let's take an example: You might already know that <a href=\"\/blog\/?search=SEO\">Search Engine Optimisation<\/a> (<a href=\"\/blog\/?search=SEO\">SEO<\/a>) is important for your store. To make these optimisations, you can improve your <a href=\"\/blog\/?search=descriptions\">product descriptions<\/a> to include search phrases that your customers are looking for, and build new content in your blogs to answer their most frequently searched questions. This is worthwhile because it means you'll get found by more people online. That means more traffic. And more traffic leads to more <u>Customers<\/u> purchasing.<\/p><p>Now that you have more customers, you might then recognise an opportunity to increase <u>Frequency<\/u> too, by sharing new products with them - perhaps through <a href=\"\/blog\/?search=teemail\">email marketing<\/a> or your socials, which encourage them back to your site once again, where they can purchase the latest and greatest from your <a href=\"\/blog\/?search=collections\">collections<\/a>.<\/p><p>Once customers are back on your site and purchasing, you can look to increase <u>Average Order Value<\/u> by bundling some of your best products together, giving them more of what they love whilst generating more revenue for your store. A customer buying a hoodie might be interested in a hoodie &amp; t-shirt bundle, especially if that bundle allows them to hit free shipping or an offer threshold.<\/p><p>Consider this...<\/p><blockquote><p><em>Increasing these three stages by just 30% will more<\/em><strong><em> than double the business instantly.<\/em><\/strong><\/p><\/blockquote><p>Here are the workings:<\/p><p>If you have <strong>1000<\/strong> customers, that each buy <strong>once<\/strong> from you, and spend on average <strong>\u00a310<\/strong> \u2013 that\u2019s <strong>\u00a310,000<\/strong><\/p><p>But if you have <strong>1300<\/strong> customers, that each buy from you <strong>1.3<\/strong> times, and spend on average <strong>\u00a313 <\/strong>\u2013 that\u2019s <strong>\u00a321,970<\/strong><\/p><p>You can keep track of these 3 important numbers on your <a href=\"https:\/\/teemill.com\/analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Analytics page<\/a> and make your own calculation using the formula above. Then, set a goal for each of these three numbers and get to work.<\/p><p><img src=\"https:\/\/images.teemill.com\/sj4euqqywrjatixunnfbcxqkpr8zkogbnvjmui04bfxfjox5.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"104511017\"><\/p><p><img src=\"https:\/\/images.teemill.com\/amsk4srdnjmyxp0phghpxb3mi4wffqvua1gvlspe2ep2kjjg.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"104511053\"><br><img src=\"https:\/\/images.teemill.com\/b30dyowwgq1atnnkriggbusrc59qpfgnbj0ms0lxibnveune.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"104511056\"><br><br>The key to increasing these numbers is minimising the pinch points in your customers' journey by improving your marketing and your site. These may be right at the start (if your visuals are not engaging enough, for example) or at the end (if they never hear from you again after their first purchase).<\/p><blockquote><p>All you have to do is pull the levers that smooth out these pinch points, one at a time.<\/p><\/blockquote><p>There are a lot of features built into Teemill that you can use to raise these three numbers and see growth right now.<\/p><h3><br><br><\/h3><h3>Tools to get more Customers<\/h3><p><strong><br>Reach more people:<\/strong><\/p><ul><li><p>Expand your audience with short-form video content, like Reels or <a href=\"https:\/\/teemill.com\/blog\/tiktok-for-business-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikToks<\/a>. Deguisement Clothing saw a <a href=\"https:\/\/teemill.com\/blog\/tiktok-for-business-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">34X increase in traffic <\/a>following their first viral TikTok video, reaching their 1000th sale 3 months later.<\/p><p><\/p><\/li><li><p>Make the most of <a href=\"https:\/\/teemill.com\/blog\/balance-and-glo-brand-community-interview\/\" target=\"_blank\" rel=\"noreferrer noopener\">word-of-mouth marketing<\/a> as a free channel -<a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Semrush<\/a> states that 90% of people<a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a>are much more likely to trust a brand that has been recommended to them (even by a stranger). Send your products out to friends, influencers or even celebrities to wear, creating hype for your brand and reaping the benefits of their connections. Remember you can order <a href=\"https:\/\/teemill.com\/wholesale-shop\/\" target=\"_blank\" rel=\"noreferrer noopener\">samples at wholesale prices<\/a>.<\/p><p><\/p><\/li><li><p>Make sure your content and products get found by those searching for them. Use <a href=\"https:\/\/teemill.com\/blog\/teerank-walkthrough-grow-traffic-with-your-built-in-seo-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\">Teerank <\/a>to boost your search engine optimisation and create a YouTube presence for your store to make the most of YouTube searchers too. We've seen the top stores <strong>as much as double<\/strong> the organic search traffic to their site within 4 weeks, simply by optimising their pages - for free.<\/p><p><\/p><\/li><li><p>Get your store featured in the press and online- whether it's in a local newspaper, on a YouTube channel related to your demographic, or in a popular blog. Check threads like <a href=\"https:\/\/twitter.com\/search?q=%23journorequest&amp;src=typed_query&amp;f=live\" target=\"_blank\" rel=\"noreferrer noopener\">#journorequest and #prrequest on Twitter<\/a> regularly to find journalists looking for stories like yours. This not only creates exposure for your store, but also boosts SEO if a reputable site links back to you.<\/p><\/li><\/ul><ul><li><p>Use paid advertising to reach more people online in highly targeted ways when you set up Facebook, Instagram, Pinterest or Google ads using our <a href=\"https:\/\/teemill.com\/plugins\/\" target=\"_blank\" rel=\"noreferrer noopener\">plugins.<\/a> Create thumbstopping ads that stand out using <a href=\"https:\/\/teemill.com\/posta\/\" target=\"_blank\" rel=\"noreferrer noopener\">Posta<\/a>, your built-in graphic design tool. Facebook revealed that the average attention span on the platform is only around 2 seconds - you have 2 seconds to form a connection that leads to a click.<\/p><\/li><\/ul><p><strong>Once they're interested, help convert them:<\/strong><\/p><ul><li><p>Leverage organic social media even further by making it easy for followers and subscribers to shop directly from your posts. Set this up with plugins like <a href=\"https:\/\/teemill.com\/plugins\/instagram-shopping\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Shopping<\/a>, <a href=\"https:\/\/teemill.com\/plugins\/youtube-merch-shelf\/\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube Merch Shelf<\/a> or a <a href=\"https:\/\/teemill.com\/plugins\/pinterest\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest.<\/a> To add more ways to find your shop, you can also add a link in your bio, or use <a href=\"https:\/\/linktr.ee\/\" target=\"_blank\" rel=\"noreferrer noopener\">linktree.<\/a><\/p><p><\/p><\/li><li><p>Make your site appear more professional to shoppers using the <a href=\"https:\/\/teemill.com\/plugins\/custom-domains\/\" target=\"_blank\" rel=\"noreferrer noopener\">custom domain plugin<\/a> to run your store through a custom URL. (This also allows you to unlock email marketing.) 75% of people shopping for gifts are open to buying from brands they haven't come across before, but you need to establish trust from the moment they land on your site, and a clean, custom URL is a solid first step. Find out more about the benefits <a href=\"https:\/\/teemill.com\/blog\/custom-domain-leads-to-increased-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">here.<\/a><\/p><p><\/p><\/li><li><p>Add your best <a href=\"\/blog\/?search=photography\">photography<\/a> to your site to showcase your brand. The biggest thing separating the top stores from the rest is a clear and consistent aesthetic that comes across in the site theme, the logo, the tone of voice, the colour scheme and the photography.<\/p><p><\/p><\/li><li><p>Write engaging product descriptions that lead to more 'Add to Basket' moments, using the Write One For Me feature for inspiration or by putting all the tips in <a href=\"https:\/\/teemill.com\/blog\/5-ways-to-write-great-product-descriptions\/\" target=\"_blank\" rel=\"noreferrer noopener\">this tutorial <\/a>into action.<\/p><p><\/p><\/li><li><p>Encourage sign-ups to <a href=\"https:\/\/teemill.com\/blog\/teemail-tutorial-walkthrough-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">your newsletter <\/a>to convert fans into customers by adding a sign-up block high up on your Homepage. This means you can re-engage these fans directly for free via email, without having to spend more money on ads to retarget them. Send them engaging and valuable content they love to see to create a community around your store.<\/p><p><\/p><\/li><li><p>Encourage existing customers to leave <a href=\"https:\/\/teemill.com\/blog\/building-trust-with-reviews-on-your-store\/\" target=\"_blank\" rel=\"noreferrer noopener\">reviews to build trust<\/a>. Around <a href=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2015\/08\/13185402\/ThePowerofReviews-Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">95% of people<\/a> read the reviews about a product before purchasing - if there are none, you're losing conversions. Plus, having reviews also signals to search engines that your site is high quality, sending more traffic to it from search results.<\/p><p><\/p><p><\/p><\/li><\/ul><h3>Tools to increase Frequency<\/h3><ul><li><p>Send regular, valuable (and even exclusive) content to your customers' inboxes using<a href=\"https:\/\/teemill.com\/teemail\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Teemail,<\/a> and always use email marketing as part of your promotion for offer weekends. When we looked at one of the top Teemill stores, we saw that, for weeks in which a <a href=\"\/blog\/?search=freepost\">Freepost<\/a> offer was promoted, <strong>70-100% of the total products sold<\/strong> were a result of email marketing.<\/p><p><\/p><\/li><li><p>Use our bank of <a href=\"https:\/\/teemill.com\/marketing\/automation\/content\" target=\"_blank\" rel=\"noreferrer noopener\">ready-made content<\/a> to share engaging stories from behind the scenes of your supply chain to keep customers interested in your store and keep conversations around your products going.<\/p><p><\/p><\/li><li><p>Send <a href=\"https:\/\/teemill.com\/marketing-tools\/notifications\/builder\/\" target=\"_blank\" rel=\"noreferrer noopener\">push notifications<\/a> directly to customers' phones about new products, content and offers. This is another free way to reactivate your database of customers without spending money on ads.<\/p><p><\/p><\/li><li><p>Reactivate customers who have purchased from you using retargeting ads on Facebook and Instagram.<\/p><\/li><\/ul><h3>Tools to increase your Average Order Value<\/h3><ul><li><p>Create<a href=\"https:\/\/teemill.com\/bundle-maker\/?overlay-product-selector=select-product\" target=\"_blank\" rel=\"noreferrer noopener\"> bundles <\/a>to give customers more for less, and improve the pages you build for them with great visuals (top tip: Add the saving made, compared to buying the items separately, to the first image on your product page). Show several products worn together in your photography.<\/p><p><\/p><\/li><li><p>Consider raising your prices if they're on the low side. It has been shown that customers will spend a bit more on their order to qualify for free shipping so if some of your products are near the threshold for free shipping, you could bump them up.<\/p><p><\/p><\/li><li><p>Use a banner or announcement on your Homepage to draw attention to promotions, including permanent offers like free shipping over a certain amount.<\/p><\/li><\/ul><p>On top of the existing features and content inside Teemill, our engineers are always working on further upgrades to help you get more customers, increase frequency and boost <a href=\"\/blog\/?search=aov\">AOV<\/a>. Look out for our weekly engineering report inside the platform.<\/p><p>It's worth noting that there are two things which will affect every part of your funnel:<\/p><p><img src=\"https:\/\/images.teemill.com\/afppbhwf8acfylld6jagpdozzapsv1z5iqrcws0fpfnaba6d.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"104531594\"><br><\/p><ul><li><p>Original photography\/stand-out visuals: Great photos and graphics capture attention and help tell your brand's story, whether you're sharing them in ads to get more Customers, on your product pages to increase <a href=\"\/blog\/?search=conversion+rate\">conversion rate<\/a>, in email marketing to increase Frequency, or as part of <a href=\"\/blog\/?search=merchandising\">merchandising<\/a> <a href=\"\/blog\/?search=bundles\">bundles<\/a> on your site to raise Average Order Value.<\/p><\/li><\/ul><p><img src=\"https:\/\/images.teemill.com\/9u1zaajyqdmrfssnisvq6q7yvdoefeaskkdc3ro7fyzvvpah.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"104531751\"><br><\/p><ul><li><p>Offers: We automatically enable Freepost, tree planting, and plastic recovery offers regularly on your store. These are great opportunities to reach new customers and get that first purchase locked in, as well as re-engage existing customers to shop again. <a href=\"https:\/\/teemill.com\/masterplan\/\" target=\"_blank\" rel=\"noreferrer noopener\">Find them in Masterplan.<\/a><\/p><\/li><\/ul><p><br>If you have any questions about how to convert customers, increase how often they shop with you, and how to raise your Average Order value, leave them below for our experts. <br><br><br><br><br><br><br><\/p>","urlTitle":"3-growth-multipliers-double-your-revenue","url":"\/blog\/3-growth-multipliers-double-your-revenue\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/3-growth-multipliers-double-your-revenue\/","fullUrl":"https:\/\/teemill.com\/blog\/3-growth-multipliers-double-your-revenue\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1663143915,"updatedAt":1667887231,"publishedAt":1667833981,"lastReadAt":null,"division":{"id":12,"name":"Teemill"},"tags":[{"id":30,"code":"marketing","name":"marketing","url":"\/blog\/tagged\/marketing\/"},{"id":347,"code":"ecommerce","name":"ecommerce","url":"\/blog\/tagged\/ecommerce\/"}],"metaImage":{"original":"https:\/\/images.podos.io\/uwr4sckq7glbvpr0zmknmsmqdsxkzvjvsptf0ctqpddo6glg.png","thumbnail":"https:\/\/images.podos.io\/uwr4sckq7glbvpr0zmknmsmqdsxkzvjvsptf0ctqpddo6glg.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/uwr4sckq7glbvpr0zmknmsmqdsxkzvjvsptf0ctqpddo6glg.png.jpg?w=1920&h=1440"},"metaTitle":"The 3 growth multipliers to focus on","metaDescription":"In this tutorial we explain how your number of customers, their frequency and their average order value affect the growth of your online store.","keyPhraseCampaignId":4225,"series":[],"similarReads":[{"id":40,"title":"Streetwear photography inspiration from Nocturnal Creature","url":"\/blog\/streetwear-photography-inspiration\/","urlTitle":"streetwear-photography-inspiration","division":12,"description":"Instantly recognisable by their unique and edgy style, Nocturnal Creature's photography is fresh, fun and real. 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