{"id":46480,"title":"Boost Your Ecommerce Store With 3 Tips for Reels From Instagram\u2019s CEO","description":"Over 1.4 billion or 70% of active users shop on Instagram, making this platform a vital piece in growing your brand\u2019s online sales. Here are three steps from Instagram's CEO, tailored for store owners at any level of Reel experience, so you can ensure you\u2019re maximising traffic and conversions on your site.","content":"<p>Over <strong><a href=\"https:\/\/capitaloneshopping.com\/research\/instagram-shopping-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">1.4 billion or 70% of active users<\/a><\/strong> shop on Instagram, making this platform a vital piece in growing your brand\u2019s online sales.<\/p><p>Head of Instagram Adam Mosseri recently spoke about his top tips to help creators harness the power of Instagram's short-form video tool \u2014 we've condensed it down into the main takeaways for <a href=\"\/blog\/?search=ecommerce\" target=\"_blank\" rel=\"noreferrer noopener\">e-commerce<\/a> stores so you don't have to.<\/p><p><img src=\"https:\/\/images.teemill.com\/5swqkiejrdlqfmv1mufreuqvnsakzys6tmgah2w6pln6xyrg.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">Here are three steps, tailored for store owners at any level of Reel experience, so you can ensure you\u2019re maximising traffic and conversions on your site.<\/p><h2><strong>1. Understand Instagram Ranking \ud83e\udd47<\/strong><\/h2><p>Before creating your first Reel, you should understand that Instagram is comprised of two groups of users in relation to you:<\/p><p><strong>Connected Reach<\/strong> - accounts that follow you<br><strong>Unconnected Reach<\/strong> - accounts that don\u2019t follow you<\/p><p>When you start posting Reels, here are the three important performance signals and what groups you should pay attention to for each:<br><\/p><ul><li><p><strong>Average watch time<\/strong> - focus on both.<\/p><\/li><li><p><strong>Likes per reach<\/strong> - focus on both, but pay close attention to Connected. If people who follow your content are engaging with your posts, they\u2019re noticing and valuing your content.<\/p><\/li><li><p><strong>Shares per reach<\/strong> - focus on both, but pay close attention to Unconnected. If non-followers are sharing your content, it suggests you have broader appeal and are connecting with more users outside of your followers.<\/p><p><\/p><\/li><\/ul><p>Tracking these metrics and the breakdown of your audience is crucial in growing your brand\u2019s Instagram presence to facilitate more organic sales. To ensure people can then easily navigate to your store, a quick win is to make sure your store is properly linked in your bio and your products are tagged in every post. You can seamlessly integrate your store with the <strong><a href=\"https:\/\/teemill.com\/blog\/turn-your-likes-into-sales-with-ig-shopping\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Feed plugin<\/a><\/strong>.<\/p><p>Make sure you\u2019re storytelling when you tag, and not just selling. For example, Sea Shepherd posted <strong><a href=\"https:\/\/www.instagram.com\/reel\/C_S7hq_NDdo\/?igsh=bXZubW9pZWF5Z2Y1\" target=\"_blank\" rel=\"noreferrer noopener\">this Reel<\/a><\/strong> raising awareness for International Whale Shark Day and tagged their Whale Shark Day tee to raise funds for these sea creatures. The post got great engagement and is a prime example of how sharing the story and message behind your brand resonates more with people than simply selling a product.<\/p><h2><img src=\"https:\/\/images.teemill.com\/e3k08pjepgvuxc99okd7o2kqo1c6rlrivpafv8rbcp74zlf4.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\"><img src=\"https:\/\/images.teemill.com\/rm3rcwocd5skdmlqoxnf0j8rwefwjy03krj1jzcfoaykd60m.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\"><br><strong>2. How often to post \ud83e\udd33<\/strong><\/h2><p>A general rule of thumb for posting Reels is that posting more will help you reach more accounts and you'll slowly grow your follower count.<\/p><p>However, if you go from posting once or twice a week to six times a day, your followers may become frustrated, as they didn\u2019t expect this level of frequency when they first followed you. So, once you decide to post more frequently, be sure to ease into it and avoid jarring increases.<\/p><p>Even though your followers will likely only see about <strong>1 out of 10 of your posts,<\/strong> remember to prioritize quality over quantity and maintain consistent branding. Cohesive visuals and messaging will help your audience recognize your brand and return to it again and again.<\/p><p>The single best investment for your brand is ordering samples of your products from the<strong> <a href=\"https:\/\/teemill.com\/wholesale-shop\/\" target=\"_blank\" rel=\"noreferrer noopener\">Samples Store<\/a><\/strong> and filming some Reels content. Here are a few video ideas you could do with your products:<\/p><p><img src=\"https:\/\/images.teemill.com\/kgcykeep4youh4d2nb4tufqwkwfyhiwiay6svsu2hl5hjx9i.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\"><\/p><ul><li><p><strong>Unbox and Style:<\/strong> show yourself unboxing new products and how you would style each. Think layering tips for winter or how you\u2019d dress up or down your latest collection of t-shirts and vests for the summer. For inspiration, check out <strong><a href=\"https:\/\/www.instagram.com\/p\/DFAXAlCI5iv\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Islander<\/a><\/strong> styling an oversized tee.<\/p><\/li><\/ul><ul><li><p><strong>Share Your Story:<\/strong> Speak to viewers directly about why you created a collection. That's exactly what Sensory Classroom did in her reel <strong><a href=\"https:\/\/www.instagram.com\/reel\/DCuWunUM-Im\/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/strong>. Instead of just sharing static images or mockups of her Christmas Jumpers, she ordered a sample, got in front of the camera and shared the collection's message to support the inclusion of special needs kids in classrooms. <br><\/p><\/li><li><p><strong>Tease A New Drop:<\/strong> Build hype by filming a behind-the-scenes look at your next launch. Artist Chad Killoran did this with a<u><a href=\"https:\/\/www.instagram.com\/reel\/C_LePbRoiS6\/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a><\/u><strong><a href=\"https:\/\/www.instagram.com\/reel\/C_LePbRoiS6\/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==\" target=\"_blank\" rel=\"noreferrer noopener\">Reel<\/a> <\/strong>teasing his collaboration with actor and queer representation activist Mason Alexander Park. When the collection launched, he followed up with another <strong><a href=\"https:\/\/www.instagram.com\/reel\/C_TKYTVovgy\/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==\" target=\"_blank\" rel=\"noreferrer noopener\">Reel<\/a><\/strong><a href=\"https:\/\/www.instagram.com\/reel\/C_TKYTVovgy\/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a>that got great engagement.<br><\/p><\/li><\/ul><p><\/p><p>To experiment with your content's engagement - try out Instagram's<strong> <a href=\"https:\/\/help.instagram.com\/1013292530224018\" target=\"_blank\" rel=\"noreferrer noopener\">Trial Reels<\/a><\/strong>. This tool lets you exclusively post to your non-followers. If a post does well there, you can then post it to your profile for your followers to see.<\/p><h2><strong>3. The Reel \ud83d\udcf1<\/strong><\/h2><p>With ranking and frequency of posting in mind, here are 5 quick-fire tips for creating Reels that will boost your reach:<\/p><ul><li><p><strong>Post Reels without watermarks or logos <\/strong>- Reels with watermarks or logos from other platforms can appear unprofessional and may limit your reach. Don\u2019t just repost from TikTok, for example.<\/p><\/li><li><p><strong>Keep your Reels under three minutes <\/strong>- Keep it short to keep your viewers\u2019 attention.<\/p><\/li><li><p><strong>Use music or a voiceover<\/strong> - Whether you choose trending audio or something unique, make sure it\u2019s engaging.<\/p><\/li><li><p><strong>Post regularly with a consistent theme<\/strong> - Posting regularly with a consistent theme helps your audience know what to expect, making them more likely to follow and engage. Write down a list of a few types of posts you\u2019ll create and stick to those, drawing inspiration from the examples in the previous section.<\/p><\/li><li><p><strong>Experiment<\/strong> <strong>and evolve<\/strong> - Trends change quickly, so be ready to adapt. If a particular Reel performs well with non-followers, add it to your profile for your followers to see using the Trial Reels feature.<\/p><\/li><\/ul><p><\/p><p>If you haven't created an Instagram account for your brand, now\u2019s the perfect time to launch. When you do, make sure your store is linked with our <strong><a href=\"https:\/\/teemill.com\/plugins\/instagram-feed\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram plugin<\/a> <\/strong>so you can turn those likes into sales. \u2764\ufe0f<\/p><p><\/p><p><\/p><p><\/p><p><br><\/p>","urlTitle":"3-tips-from-instagrams-ceo-to-boost-sales","url":"\/blog\/3-tips-from-instagrams-ceo-to-boost-sales\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/3-tips-from-instagrams-ceo-to-boost-sales\/","fullUrl":"https:\/\/teemill.com\/blog\/3-tips-from-instagrams-ceo-to-boost-sales\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1739793027,"updatedAt":1741241086,"publishedAt":1741179078,"lastReadAt":null,"division":{"id":12,"name":"Teemill"},"tags":[{"id":30,"code":"marketing","name":"marketing","url":"\/blog\/tagged\/marketing\/"},{"id":44,"code":"socialmedia","name":"socialmedia","url":"\/blog\/tagged\/socialmedia\/"}],"metaImage":{"original":"https:\/\/images.podos.io\/cunlj4ss1ryotnn47f3gtohj15vwynrgorfszlnemcxytopq.png","thumbnail":"https:\/\/images.podos.io\/cunlj4ss1ryotnn47f3gtohj15vwynrgorfszlnemcxytopq.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/cunlj4ss1ryotnn47f3gtohj15vwynrgorfszlnemcxytopq.png.jpg?w=1920&h=1440"},"metaTitle":"3 Reels Tips from Instagram\u2019s CEO to Boost Sales","metaDescription":"Here are three steps, tailored for store owners at any level of Reel experience, so you can ensure you\u2019re maximising traffic and conversions on your site.","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":40,"title":"Streetwear photography inspiration from Nocturnal Creature","url":"\/blog\/streetwear-photography-inspiration\/","urlTitle":"streetwear-photography-inspiration","division":12,"description":"Instantly recognisable by their unique and edgy style, Nocturnal Creature's photography is fresh, fun and real. 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