{"id":2880,"title":"How to write product descriptions to increase traffic and conversions","description":"All the top stores know the secret advantage of a carefully written product description. Resist the urge to hit that all-too-easy 'Write one for me' button. Using words that your target customers will be searching for means you'll show up higher in search engines. More people finding your products means more traffic. And traffic leads to sales. You'll also be saving time later down the line because you can repurpose product descriptions as instant social media posts. Read our blog for more on writing descriptions that work harder for you.","content":"

Good descriptions of products boost sales because the words you use have an impact. They encourage customers to hit checkout, help your store show up in search results and make easy social media content - putting effort into product descriptions<\/a> pays off over and over.<\/p>

In this post we show you 5 easy steps to help you write better product descriptions today. We'll also include some best-practices examples from the top Teemill stores.<\/p>

\ud83d\udc49 Jump to the bottom of this post for a handy checklist you can use to make sure you've got everything covered<\/strong><\/p>

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Before we even get started, this is the most underrated part of e-commerce<\/a>. But it's the thing your customer is reading every time they hover over the buy it now button... It's the description that closes the sale.<\/p>

What's the purpose of a product description?<\/h3>

Product descriptions can:<\/p>