{"id":101,"title":"Using AI to optimise e-commerce conversion rate","description":"We're deploying algorithms in the background, from cart improvements, mobile optimisation, speed improvements, image optimisation, pixel pushing and more, all driven by algorithms designed to find you the extra few percent improvements.","content":"

Sometimes store owners ask us why do we do the things the way we do. Like when we make it so that if you have a design on Men's and the same design on Women's, it can't be the same product (hint - that one's for SEO<\/a>). Sometimes you might even see some part of your site that looks slightly different on mobile compared to desktop. The reason is science. Teemill uses algorithms to test and improve your store automatically.<\/p>

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Behind the scenes, we use lots of data science, testing and optimisation to figure out what will work best for stores like you.<\/strong><\/p>

The AIs that run these programs work in the background learning what works for you, based on what they've learned from analysing other stores across the network similar to yours. The data is fed back into the system and means everyone can benefit from all of that experience and expertise.<\/p>

We starting doing this with simple A\/B split tests. It meant we can roll out two versions of say, a checkout page, and visitors had a 50% chance of seeing each variation. We'd then look at a metric, say, conversion rate<\/a>. And the winner would stay on. That way we can find a few percent improvement in the yield of our store.<\/p>

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These days we have zillions of visitors on Teemill stores and write much more sophisticated algorithms that can make much more dynamic changes, running several tiny incremental tweaks and spreading their learning across the network.<\/p>

We never change anything unique to your store, like your images or your text, or your logo, or your designs. We're taking about the technical stuff around your content.<\/p><\/blockquote>

The static content that comes out the box in Teemill is what we're working on to find you that extra boost in sales. For example, we will repeatedly test language on the site, like the difference between \"add to bag\" to \"add to cart\" or \"buy now\" - then analyse the data to see which gets you the most clicks. In fact, much of this work has already been done.<\/p>

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We also optimise the relationship between image quality and site speed, so you get better SEO potential whilst maintaining a strong conversion rate.<\/p>

The most important lessons have already been learned.<\/strong><\/p>

The dynamic product list is a super simple example of how you can deploy intelligent content manually. When you use this block at the bottom of you homepage, it will add bestsellers in and the computer learns which ones to show. If you released a t-shirt today focusing on a campaign that was big in the news, and some people bought it, the trending product would start appearing in this block.<\/p>

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That example seems pretty much as expected. Sometimes our algos throw out results that are totally counter-intuitive. You probably already know that the customer on your store covers the cost of postage to their home when they buy your stuff. We wanted to test how different postage prices affected sales, as obviously a lower price would encourage more sales - but that assumption, it turns out, is totally wrong. In fact, we found conversion rate went up<\/em> as postage price increased up to around a fiver, and down as post got cheaper. This didn't make sense until we spoke to some customers, who said they didnt trust<\/em> a \u00a31 delivery ... oh yeah.<\/p>

That's why tests are so powerful: It helps us let go of opinions and just deal in what truthfully will benefit you and your customers.<\/p><\/blockquote>

And when we tested out the best offer, discounts, buy one get one free or free shipping, it was the free shipping that outperformed the rest by almost a factor of two, which is why we do regular freepost<\/a> weekends now.<\/p>

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So AI means store owners can focus more on the creative aspects of their store, like designs, marketing and original photography<\/a> - things AI can't do. Whilst in the background, we're deploying algorithms from cart improvements, mobile optimisation, speed improvements, image optimisation, pixel pushing and more, all driven by algorithms designed to find you the extra few percent improvements. And because the cost of this software development is shared by all store owners, and paid for by the improvements it leads to, everyone is better off as a result.<\/p>","urlTitle":"ai-ecomerce-conversion-optimisation","url":"\/blog\/ai-ecomerce-conversion-optimisation\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/ai-ecomerce-conversion-optimisation\/","fullUrl":"https:\/\/teemill.com\/blog\/ai-ecomerce-conversion-optimisation\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1553704080,"updatedAt":1680693420,"publishedAt":1648056239,"lastReadAt":null,"division":{"id":12,"name":"Teemill"},"tags":[{"id":30,"code":"marketing","name":"marketing","url":"\/blog\/tagged\/marketing\/"},{"id":347,"code":"ecommerce","name":"ecommerce","url":"\/blog\/tagged\/ecommerce\/"},{"id":654,"code":"s-e-o","name":"SEO","url":"\/blog\/tagged\/s-e-o\/"}],"metaImage":{"original":"https:\/\/images.podos.io\/5da446bd74d386.89886378.jpeg","thumbnail":"https:\/\/images.podos.io\/5da446bd74d386.89886378.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5da446bd74d386.89886378.jpeg.jpg?w=1920&h=1440"},"metaTitle":null,"metaDescription":"Our engineers are always working on new algorithms in the background to improve your conversion rate behind the scenes, like mobile optimisation.","keyPhraseCampaignId":4290,"series":[],"similarReads":[{"id":40,"title":"Streetwear photography inspiration from Nocturnal Creature","url":"\/blog\/streetwear-photography-inspiration\/","urlTitle":"streetwear-photography-inspiration","division":12,"description":"Instantly recognisable by their unique and edgy style, Nocturnal Creature's photography is fresh, fun and real. In this dose of Teemill inspo, we catch up with their founder to get his advice on how to create original photography for your brand.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5c8dfcbad57ee4.57720394.jpg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5c8dfcbad57ee4.57720394.jpg.jpg?w=1920&h=1440"},"hidden":0},{"id":44,"title":"How to get influencers to wear your products: Ultimate guide to viral fundraising campaigns","url":"\/blog\/get-celebrities-to-wear-products\/","urlTitle":"get-celebrities-to-wear-products","division":12,"description":"A recognisable face wearing your product can be thumb-stopping content for your audience and help you to grow likes, reach and traffic. In this blog we're talking about how to connect your product with influencers, including templates for how to reach out to them.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5c93b706581121.45148005.jpg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5c93b706581121.45148005.jpg.jpg?w=1920&h=1440"},"hidden":0},{"id":70,"title":"Fashion photography inspiration and tips","url":"\/blog\/how-to-fashion-photography-inspiration-taking-good-pictures\/","urlTitle":"how-to-fashion-photography-inspiration-taking-good-pictures","division":12,"description":"A key ingredient to marketing your products is high quality, original photography. It's the one thing that all the top 50 Teemill stores have in common. It brings your brand to life, expressing what you're all about before we even get to the captions. That's how it leads to higher conversion rates, turning followers into visitors and visitors into customers. And with our Sample Store, you can order your products at wholesale prices to photography. You'll find tonnes of inspiration in Academy to get you started with planning your first photoshoot and tips and tricks for scroll-stopping shots.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5edf6a03be0dc6.28860351.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5edf6a03be0dc6.28860351.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}