{"id":43,"title":"The 7 best business books everyone should read","description":"In The Matrix, Neo just sits in a chair, and Morpheus uploads Kung Fu, how to fly helicopters and loads of other languages into his brain. Neo can do anything. That's basically what books are, although they do take a little longer. So we've pre-sorted some of the best business books that we've read and found useful for people building a brand online. Learn from successful entrepreneurs, read their journey to success and build an entrepreneurial mindset so you can make your brand a success.","content":"

In The Matrix, Neo just sits in a chair, and Morpheus uploads Kung Fu, how to fly helicopters and loads of other languages into his brain. Neo can do anything. That's basically what books are, although they do take a little longer. So we've pre-sorted some of the best entrepreneur books that we've read and found useful for people building a brand online. Learn from successful entrepreneurs, read their journey to success, and build an entrepreneurial mindset so you can start a business the right way.<\/p>

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\"\"Shoe Dog by Phil Knight<\/strong><\/h3>

Nike has to be one of the world's top 10 brands. The marketing is so consistent, clear, and high-quality that it's hard to imagine Nike ever being anything other than global, great and amazing. But while the team behind Nike have always had a big ambition, they started really small - like every brand.<\/p>

This book follows the journey written by founder Phil Knight himself, from selling trainers by the running track literally from a car boot to one of the world\u2019s greatest business success stories. Stopping off at tough financial times, PR disasters, moulding soles using waffle makers, and international expansion, it's a story of non-stop perseverance and problem solving that is a great roadmap for any aspiring brand.<\/p>

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\"\"Steve Jobs by Walter Isaacson<\/strong><\/h3>

Arguably the greatest designer of our time, Steve Jobs' products, his business, and his sometimes outspoken view on technology is well known. His biographer Walter Isaacson manages to capture his story and the many different sides of Steve Jobs: A young, naive and brave entrepreneur, hardcore and ruthless leader, artist, somewhat sketchy hippy family guy, as well as a disciplined and focused industrial designer whose life mission was to make products that improved people's lives and made the world a better place.<\/p>

This Steve Jobs book is a story about a human that started in a garage and changed the world, and it's all the more inspiring for the fact that the faults are left in. Read this, and it will give you a new appreciation for quality design - and make you believe you can do anything.<\/p>

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\"\"Who Moved My Cheese? by Dr Spencer Johnson<\/strong><\/h3>

More of a fan of a short read? Who Moved My Cheese is an awesome little book about different types of people. Played out through the stories of a bunch of mice, it's about the difference between people who start out and try something new and those that stick with being comfortable. It explores the difference between those that keep trying again when they fail, and those that give up and go back to what they know.<\/p>

It's a powerful, short read for the morning commute that will teach you everything you need to know about the startup mentality. It reveals a lot about the drive behind the world's most successful people - and their attitude to risk and failure, and what makes them different.<\/p>

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\"\"The Obstacle is the Way by Ryan Holiday<\/strong><\/h3>

Do you ever feel roadblocked, like you're trying to achieve a vision but there's something stopping you? If only you had more time, or knew how to design, or write, or had more money. This book looks at obstacles like this, applying them to times in history to learn about how different people have dealt with and overcome problems.<\/p>

It turns out that everyone, from famous scientists like Einstein, to Roman emperors, to women's rights activists, have all faced similar obstacles. Reading their story, not knowing how to use Photoshop doesn't seem so much of a big deal anymore. But the book doesn't just make problems feel relatively smaller, it offers practical solutions on how to think of these obstacles, and examples of how some of the most successful humans in history approached them. If you like the idea of turning headwinds into tailwinds, it's well worth a read.<\/p>

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\"\"Working Hard, Hardly Working by Grace Beverley<\/strong><\/h3>

In her first book, super successful Oxford-grad and entrepreneur Beverley draws on her own experiences to examine the relationship between productivity and rest. The sudden advent of social media has changed what work looks like for all of us. We are expected to be \u201con\u201d and connected all the time. Whether it\u2019s fielding calls from our boss on the weekend, staying late at the office, or turning hobbies into jobs, there is a real lack of what we all like to call work-life balance. It can feel like no matter what we do, we\u2019re never working enough, while also never giving ourselves time off to recharge.\u00a0<\/p>

\u2018Working Hard, Hardly Working\u2019 examines what starting your own business means for your day-to-day life, and how to manage it to allow yourself to succeed in the age of hustle culture without burnout. It is a manifesto about rethinking modern work, discovering how you enjoy working, and optimising your life to your workflow as well as your needs. Less of a how-to, more of a lifestyle guide for aspiring entrepreneurs, small business owners and anyone starting a side hustle.<\/p>

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\"\"Self Made: The Definitive Guide to Business Start-Up Success by Bianca Miller-Cole and Byron Cole<\/strong><\/h3>

When it comes to starting a business, often the hardest step is getting started. Self Made is an all-inclusive handbook to launching a business, focused on helping you get your business off the ground.<\/p>

From coming up with your business idea, to marketing and sales tips, this book covers everything you need to know to get started - even the fine print of tax, the legal establishment of a business, and funding. Skip the entrepreneurial jargon and get right to the useful tips and actionable steps. Particularly useful for novice business owners, this practical guide is one of the best books for starting a business.\u00a0<\/p>

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\"\"Start with Why by Simon Sinek<\/strong><\/h3>

Why do certain entrepreneurs succeed, and others fail? What makes a business successful? Sinek explores the qualities of great leaders, and how those can be applied to business, in \u201cStart with Why\u201d, arguably one of the best business books of all time. Through the lens of biology, Sinek demonstrates his theory of The Golden Circle, and the fact that human brains are wired to respond best to emotional stimuli. One of the characteristics of successful entrepreneurs is that they always start with why<\/em>. They focus not on their products themselves, but the ideology that underpins the entire business.\u00a0It's something we emphasise<\/a> for anyone starting a brand using Teemill too.<\/p>

There are only two ways to influence human behaviour: you can manipulate it or you can inspire it.<\/em><\/p><\/blockquote>

Sinek\u2019s work has been pivotal for business owners worldwide, as it taps into human psychology and neuroscience to uncover universal truths about human nature, and how you can use it to start a business and succeed. And if you want an even easier way to learn entrepreneurial skills, Sinek summarised his theory in one of the best business TED talks<\/a><\/u> of all time. The \u2018Start with Why\u2019 TED talk<\/a><\/u> will get you started on the road to becoming a great leader and building a successful business.<\/p>

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