{"id":19720,"title":"How to use Teemill Blog Editor: Publish content to increase traffic","description":"Blogs are a great tool for search engine optimisation, as well as creating a brand community and building relationships and trust with customers.\u00a0A well-written, useful blog gives you a much better chance of showing up in search results, driving more traffic to your site. And traffic leads to sales. You can also increase the reach of videos and music you publish elsewhere online by turning this content into blogs. In this tutorial, we give you a tour of the main features and a few quick tips to help you get the most out of blogging.","content":"<p>Blogs are a great tool for<a href=\"https:\/\/teemill.com\/blog\/?search=seo\" target=\"_blank\" rel=\"noreferrer noopener\"> search engine optimisation<\/a>, as well as creating a brand community and building relationships and trust with customers. A well-written, useful blog gives you a much better chance of showing up in search results, driving more traffic to your site. And traffic leads to sales.<\/p><p>You can write about anything related to your store or what you're passionate about - from how you started your clothing brand and the story behind your latest collection, to reviewing the latest gadgets in your niche, sharing recipes, creating travel guides or commenting on a local news story.<\/p><p>In this tutorial, we give you a tour of the main features inside the Teemill <a href=\"https:\/\/teemill.com\/my-blogs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blog Editor<\/a> and a few quick tips to help you get the most out of blogging.<\/p><p>To open the Teemill Blog Editor, go to the <a href=\"https:\/\/teemill.com\/website\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website area<\/a> in your Menu and select Blogs. Or simply search 'Blogs' in the search bar.<\/p><iframe src=\"https:\/\/www.youtube.com\/embed\/groNOzoT8g0\/?modestbranding=1&amp;rel=0&amp;controls=0&amp;showinfo=0&amp;vq=highres\" height=\"350\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><p>-- <em>Subscribe to our YouTube channel so you never miss the latest tutorials, tips and inspiration to help you build and grow your store.<\/em><\/p><p><\/p><h3>Writing your blog post<\/h3><p>Once you click New to create a post, the editing space will open and you\u2019ll see all the standard writing tools available to you.<\/p><p><img src=\"https:\/\/images.teemill.com\/bdw8slhjzsqbv8t0cb5zr42mvfbxl2g0dwnqrp2jmduvohvl.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"101299150\"><\/p><p>Add the title of your post as the headline, such as <em>5 ways to make your home more sustainable.<\/em><\/p><p><strong>Top tip: Make titles catchy, engaging and intriguing to encourage people to click on them.<\/strong><\/p><p>Then, just start writing. You'll see editing tools to make the text in your blog <strong>bold<\/strong>, <u>underlined <\/u>or <em>italic.<\/em>Formatting makes your post easier and more varied to read.To help you structure your post and guide your readers clearly through your content,<\/p><h2>Use H2 headings<\/h2><h3>and H3 headings<\/h3><p>as well as bullet points for:<\/p><ul><li><p>lists<\/p><\/li><li><p>or quick tips<\/p><\/li><\/ul><p>These help to break up the text and improve readability.Remember that most of your visitors will be reading your content on mobile devices so break down your writing into shorter paragraphs.<\/p><p>Search engines pays extra attention to what is in headings and bullet points. That's extra attention, not necessarily good or bad attention, so take care. Use relevant descriptive language and write for your reader, but don't try to cram in lots of keywords (this is called 'keyword stuffing') or write just for the search engine.<\/p><p><strong>Top tip: Once you've published a blog, check it out on your phone to see how others will experience it. <\/strong><br><\/p><blockquote><p>Use the quote feature to highlight impactful snippets from interviews and collaborations or key points you want to emphasise.<br><\/p><\/blockquote><p><img src=\"https:\/\/images.teemill.com\/w7saylaay1aechydlwwcf3hvigfruzpm5gpugzlxhztvjpco.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"101297072\"><br><br>You can upload images from your <a href=\"https:\/\/teemill.com\/drive\/\" target=\"_blank\" rel=\"noreferrer noopener\">Drive<\/a>, including your AI mockups, stock images, behind-the-scenes shots from our factories, or upload your own graphics and original <a href=\"\/blog\/?search=photography\" target=\"_blank\" rel=\"noreferrer noopener\">photography<\/a>.<\/p><p><img src=\"https:\/\/images.teemill.com\/007gwikftajgrklipdgvityosa0vqqbfslw5apal4bt241kx.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"101297343\"><br><img src=\"https:\/\/images.teemill.com\/z3mje7hdcvakb6aepfrisp1qrlhkf7ycffi10y05tlf5aoua.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"101297414\"><br>-- <em>Do Not Conform Tees used their blog to share their founder's story of starting the brand, building a more personal relationship with customers. Sharing images of founder Maddy wearing her own t-shirts adds a layer of authenticity, building trust.<\/em><\/p><p><strong>Ready for another top blogging tip? High-quality, relevant images make your blogs more engaging. A picture says 1000 words. They can help you tell your story in a memorable way, and it's another opportunity for <a href=\"\/blog\/?search=SEO\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a>:<\/strong><\/p><blockquote><p>Google has image recognition software that can 'see' images, by basically turning them into text. Original, relevant photos are seen as original relevant content. That's what searchers are looking for.<\/p><\/blockquote><p>You can even embed videos or songs from other platforms like YouTube - great for turning <a href=\"https:\/\/teemill.com\/blog\/become-a-youtuber-tips-for-vlogging\/\" target=\"_blank\" rel=\"noreferrer noopener\">vlogs<\/a> you create into blogs so they can reach even more people.<\/p><iframe src=\"https:\/\/open.spotify.com\/embed-podcast\/episode\/35oPqPaIUsyTsKIDbNihoG\" height=\"232\" allow=\"encrypted-media\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><p>-- <em>And here's a podcast episode we did, pulled in from Spotify . Embedding means your visitors can enjoy your content without leaving your site.<\/em><\/p><p>Add hyperlinks to certain parts of your text to link to your <a href=\"https:\/\/teemill.com\/my-products\/\" target=\"_blank\" rel=\"noreferrer noopener\">products<\/a>, <a href=\"https:\/\/teemill.com\/pages\/\" target=\"_blank\" rel=\"noreferrer noopener\">pages<\/a>, other blogs or other places on the web too.<\/p><p><strong>Top tip: Including external links is<a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/235\/no-website-is-an-island-why-and-how-to-link-to-others.aspx\" target=\"_blank\" rel=\"noreferrer noopener\"> a good way to cite your sources<\/a> and show readers you\u2019ve done your research.Linking to other sites from your own helps search engines determine the usefulness and quality of your pages too, so only link to professional and reputable sites you want to be associated with.<\/strong><br><\/p><h3><br><br>Saving your blog post<\/h3><p>Upload an image to be the thumbnail for your blog to be able to save it. <u>Remember to save as you go so you don't lose any of your work.<\/u><\/p><p><img src=\"https:\/\/images.teemill.com\/mvokw6kqp20hg8fb0yajvyh4sv3ctdtd7wa590o9kesmvt8x.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"101299264\"><\/p><p>In the description, summarise the content of your post in a way that encourages people to read it.<\/p><p><img src=\"https:\/\/images.teemill.com\/3rbylsmlsi7wy2w5ju4sesyncs6rrc0ruq3iyi06lrte8hci.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"101301500\"><\/p><p><em>-- Your blog description is what you can use in your email newsletters and on social media, saving you time further down the line when you\u2019re marketing your blog. This description will pre-fill if you add this blog to a mailshot inside <a href=\"https:\/\/teemill.com\/teemail\/\" target=\"_blank\" rel=\"noreferrer noopener\">Teemail<\/a>, you built-in email tool.<\/em><\/p><p><strong>Top tip: Make your description less than 150 words to optimise it for readers using mobile devices. For context: The ideal email copy length is<a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/email-length-best-practices-for-email-marketers-and-email-newbies\/#:~:text=The%20ideal%20email%20copy%20length,in%20response%20rates%20over%2050%25.\" target=\"_blank\" rel=\"noreferrer noopener\"> between 50 to 125 words<\/a>.<\/strong><\/p><p>There are advanced features you can edit in the Save tray too, which help you optimise your blog post for search engines helping the people searching for content like yours to find it.Use the keywords of your piece in the URL, with dashes in between words and add them to your meta title and description too, to show search engines what your post is relevant to.<\/p><p>For our <em>5 ways to make your home more sustainable <\/em>blog, we might write:<\/p><p><img src=\"https:\/\/images.teemill.com\/1gmolfzpw1dglnejvty8yuw0qkgkd2cinuhl3sq6istnvuhh.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"101299327\"><br>The metadata is what will show up in search engines when people search for your content. You can check out our <a href=\"https:\/\/teemill.com\/blog\/?search=seo\" target=\"_blank\" rel=\"noreferrer noopener\">SEO series in Academy<\/a> for more detailed information about how to optimise your metadata to get more traffic.<\/p><p><strong>Top tip: To make sure your metadata doesn\u2019t get cut off in search results, make your title less than 60 characters and your description under 160 characters.<\/strong><\/p><p>Once you\u2019re done, you\u2019ll also see a social media preview that will appear if someone wants to share a link to your content on platforms like Facebook.<\/p><p><img src=\"https:\/\/images.teemill.com\/kcbbtv71aqih3bezq5usczhxjg1mko5zzn0lyer4iju1pnfo.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"101300082\"><\/p><p>Finally, use the toggles in the editor to publish your blog to your site and make it visible to Google. If you keep it Hidden, it will only be available through a direct link and won\u2019t show up on your Blogs page, though searchers may still find it in search results if you've toggled on Visible to Google. You might want to keep a new blog as 'Hidden' for a while and only send the URL to a VIP group of customers to build hype for it.<\/p><p><img src=\"https:\/\/images.teemill.com\/xkkfxmwkzxi43ckazkbkinv1s6zitkc8x7ez7yxubxilbzeq.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"101299552\"><\/p><p>Once you've saved your post and turned on the Published toggle, you can go to the URL you've chosen to see your blog - it's live!<\/p><p><img src=\"https:\/\/images.teemill.com\/jj9erictuimxzmulndimbffateanuprflig3qnglcq3hwsis.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"101299558\"><br>Now it's time to get sharing. Use these buttons to get your new blog out to your audience right now.Share snippets in your marketing to entice your fans to head over to your site and read the whole piece.<\/p><p>Once you've saved your first post, we create a Blog page on your site automatically. Don't forget to link it up to <a href=\"https:\/\/teemill.com\/menu-editor\/\" target=\"_blank\" rel=\"noreferrer noopener\">your Menu <\/a>so it\u2019s easy to find on your site. In the Menu Editor, click to add a new item, call it 'Blog' and click to add the link. Then select Page &gt; Blog.<\/p><p><strong>Top Tip: Seeing traffic but no conversions on your blogs? Make sure to add a great photo of a relevant product in the first half of your blog post.<\/strong><\/p><blockquote><p>\"We often see great blog posts getting read and shared but not resulting in sales because the Call To Action is hidden right at the end (or isn't there at all!). By highlighting a product that ties into your topic naturally earlier on, you increase your chances of a reader becoming a customer\" - Hannah, Senior Content Writer<br><br><\/p><\/blockquote><h3>Find great blogging ideas<\/h3><p>To find ideas for what to write about you can:<\/p><ul><li><p>Head to <a href=\"https:\/\/teemill.com\/teerank\/\" target=\"_blank\" rel=\"noreferrer noopener\">Teerank<\/a>, the built-in SEO tool for Teemill Pro, which provides you with ideas relevant to your demographic in the Ideas tab.<\/p><\/li><li><p>Explore some <a href=\"https:\/\/teemill.com\/blog\/10-easy-ideas-to-blog-about-today\/\" target=\"_blank\" rel=\"noreferrer noopener\">more ideas to get you started<\/a> in the Teemill Academy.<\/p><\/li><li><p>Go to <a href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">answerthepublic.com<\/a> to find what questions people are searching for around your niche so you can use your blogs to give them the answers they want.<\/p><\/li><\/ul><p><strong>One final tip from us: Remember that blog content should be educational, inspirational or entertaining - not salesy. <\/strong>Google rates your site based on how helpful and interesting the content on it is, so the better your content, the higher the chance of it showing up in search results. This helps you get more eyes on your store, which leads to more sales. You can create posts like <em>20 ways to style a white tee <\/em>that are product-focused, but every post should offer some real value to your customer on top of the products you\u2019re selling. Like these examples from Outermost Apparel or Do Not Conform Tees, both powered by Teemill:<\/p><p><img src=\"https:\/\/images.teemill.com\/5k52sjq7hiyi42ofmnlre1fnah37wywjnnwz5j65sugdcary.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"101299564\"><br><img src=\"https:\/\/images.teemill.com\/wnlszhphgmflsdtijstdfldleogwdemi3me4m3vm1tz0dzl8.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"101299591\"><br><br>Leave any questions about writing and publishing blogs in the comments below and our content experts will get back to you.<\/p><p><br><strong>What next? Check out our <a href=\"https:\/\/teemill.com\/blog\/?search=gettingstarted\" target=\"_blank\" rel=\"noreferrer noopener\">other tutorials<\/a> to get familiar with the key features inside Teemill, designed to help you sell and scale faster.<\/strong><\/p>","urlTitle":"blog-editor-walkthrough-blogging-tips","url":"\/blog\/blog-editor-walkthrough-blogging-tips\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/blog-editor-walkthrough-blogging-tips\/","fullUrl":"https:\/\/teemill.com\/blog\/blog-editor-walkthrough-blogging-tips\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":{"id":1,"name":"Everywhere","code":"everywhere","created_at":null,"updated_at":null},"createdAt":1659087215,"updatedAt":1728021806,"publishedAt":1727953577,"lastReadAt":null,"division":{"id":12,"name":"Teemill"},"tags":[{"id":30,"code":"marketing","name":"marketing","url":"\/blog\/tagged\/marketing\/"},{"id":672,"code":"walkthroughs","name":"walkthroughs","url":"\/blog\/tagged\/walkthroughs\/"},{"id":677,"code":"gettingstarted","name":"gettingstarted","url":"\/blog\/tagged\/gettingstarted\/"}],"metaImage":{"original":"https:\/\/images.podos.io\/gvuyknxnoc0tsmcp88gkljfznt48hu9cszjdcmg7dhnvkj6a.jpeg","thumbnail":"https:\/\/images.podos.io\/gvuyknxnoc0tsmcp88gkljfznt48hu9cszjdcmg7dhnvkj6a.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/gvuyknxnoc0tsmcp88gkljfznt48hu9cszjdcmg7dhnvkj6a.jpeg.jpg?w=1920&h=1440"},"metaTitle":"How to use the Teemill Blog Editor: Blogging tips","metaDescription":"We take you on a tour of the built-in blog publisher which you can use to write engaging content for your online store, boosting SEO, traffic and sales.","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":40,"title":"Streetwear photography inspiration from Nocturnal Creature","url":"\/blog\/streetwear-photography-inspiration\/","urlTitle":"streetwear-photography-inspiration","division":12,"description":"Instantly recognisable by their unique and edgy style, Nocturnal Creature's photography is fresh, fun and real. 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