{"id":4654,"title":"Building trust with reviews on your store","description":"We continue our SEO series with this video and blog focusing on structured data and reviews. Reviews build trust and credibility for your brand so that your store shows up higher in Google's search results.","content":"

We continue our SEO<\/a> series with this video and blog focusing on structured data and reviews. Reviews build trust and credibility for your brand so that your store shows up higher in Google's search results.<\/p>

This blog is part of our Learn SEO series. If you haven't already, check out the previous part of this series where we introduce how to build a trust<\/a> for your store.<\/p>

First, we want to start with a big thank you to all the brand builders out there that have given us a five-star review on Google. We really appreciate it. If you've left Teemill a 5* review, let us know - we might be able to feature one of your tees in our upcoming videos.<\/p>

\"\"
<\/a>- Teemill store Kindred has great reviews for their Thank You NHS T-shirt<\/a>.<\/em><\/p>

To recap, the principles of search engine optimisation<\/a> are a function of three things: relevance<\/strong>, quality<\/strong> and trust<\/strong>. Google's algorithm assesses web pages based on how relevant the web page is compared to what a person is looking for. It also assesses the quality of the website and how trustworthy that web page is too. In this blog, we're going to talk more about trust, so let's begin.<\/p>

Previously in the SEO series we've talked about how trust can be built with links or endorsements from trusted web pages. On top of this, there are other ways to build trust or be considered \"trust worthy\" by Google's Algorithm - and that's with reviews.<\/p>

Identifying that a site has been reviewed positively is surprisingly hard for Google to do. When Google searches through website data, it's not like a human and can struggle to understand context. Google doesn't know the difference between a product description, something the store operator has written or a customer comment.<\/p>

A tool was developed to help Google and search engines accurately decide what context text has been written in. This tool is called Structured Data or Structured Data Markup. <\/em>Structured data markup is like HTML where you use tags around your words to tell the computer what to do. For example if you wanted a word to be bold<\/strong> you would do this:<\/p>

word<\/strong> = < b > word < \/b ><\/p><\/blockquote>

Structured data markup happens in the background with code. It communicates with the computer and tells it how to display and categorise text or content.

<\/em>\"\"
- Paul Harfleet's beautiful designs have earnt him many positive reviews, encouraging new customers to order his products as well as boosting SEO for his store. <\/em>

On every product page on your Teemill store, your customers have the opportunity to review your products. If you go on to one of your product pages and click Review, that's where your customers can review your products. They can give your products a score out of 5 and\/or they can write a review.<\/p>

When your customer places a review on a product, in the background the Teemill system adds structured data mark-up so that Google understands the context and knows that text is a review. If someone has given you a positive review, Google is aware that it is positive. And if it's relevant, Google might even show that review in search results. Good reviews can help to increase your site's trust which in turn will increase your click-through rate and traffic.<\/p>

Something that you can do today to help increase the trust score of your website is to invite your customers to review your products on your own Teemill store. If they leave a review on your Teemill store, Google will see it too.<\/p>

We've done some other cool stuff to help with reviews. Google themselves published a little API that identifies when somebody is writing hateful reviews or spam. So, if people or competitors try to spam your site, Teemill's AI will know it's not genuine and make sure that it doesn't affect your score. And with that in place, you shouldn't be afraid to ask your customers to review your products.<\/p>

Your Analytics page<\/a> allows you to keep track of your reviews. From there it's easy to share them to your social media. You can see your reviews at a glance and set targets depending on this like 'get 10 5-star reviews over the next month'. This may help you choose what to focus on improving, depending on what your reviewers are saying. To find out more about using stats for goal-setting and marketing, head to this blog<\/a>.<\/p>

\"\"<\/p>

Pro Tip: If you've got a positive review, you can recycle it into content. You could make the review into a picture and post it on your social media. Actively telling people your store has genuine, positive reviews is a great way to drive traffic to your store.<\/p><\/blockquote>

So give it a go and ask your customers to go onto your website on the product page, click reviews, and ask them to leave some feedback for your products to help boost your rankings.<\/p>

We hope you found this helpful and you can check out the next blog in the Learn SEO series here<\/a>. And remember to keep up to date with the latest Teemill tutorials and videos, make sure yousubscribe<\/a>to us on YouTube.<\/p>","urlTitle":"building-trust-with-reviews-on-your-store","url":"\/blog\/building-trust-with-reviews-on-your-store\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/building-trust-with-reviews-on-your-store\/","fullUrl":"https:\/\/teemill.com\/blog\/building-trust-with-reviews-on-your-store\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1589967449,"updatedAt":1724825035,"publishedAt":1724752880,"lastReadAt":null,"division":{"id":12,"name":"Teemill"},"tags":[{"id":30,"code":"marketing","name":"marketing","url":"\/blog\/tagged\/marketing\/"},{"id":457,"code":"video","name":"video","url":"\/blog\/tagged\/video\/"},{"id":654,"code":"s-e-o","name":"SEO","url":"\/blog\/tagged\/s-e-o\/"}],"metaImage":{"original":"https:\/\/images.podos.io\/5ee38eb0f03bd6.15430335.jpeg","thumbnail":"https:\/\/images.podos.io\/5ee38eb0f03bd6.15430335.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5ee38eb0f03bd6.15430335.jpeg.jpg?w=1920&h=1440"},"metaTitle":"","metaDescription":"Reviews are a great way to build trust and a key element to good SEO on your store. In this tutorial we explain how they help and how to get them.","keyPhraseCampaignId":null,"series":[{"id":5,"title":"SEO","description":"Learn how to get your Teemill store to the top of Google using SEO","createdAt":"2020-06-09T18:29:40.000000Z","updatedAt":"2020-06-10T09:35:36.000000Z","published":0,"urlTitle":"online-course-seo-learn-basics","url":"\/blog\/series\/online-course-seo-learn-basics","editUrl":"\/blogs\/series\/edit\/online-course-seo-learn-basics\/","fullUrl":"https:\/\/teemill.com\/blog\/series\/online-course-seo-learn-basics\/","division":12,"image":{"thumbnail":"https:\/\/images.podos.io\/5edfc704425343.34974177.jpeg.jpg?w=640&h=auto","banner":"https:\/\/images.podos.io\/5edfc704425343.34974177.jpeg.jpg?w=1920&h=auto"}}],"similarReads":[{"id":40,"title":"Streetwear photography inspiration from Nocturnal Creature","url":"\/blog\/streetwear-photography-inspiration\/","urlTitle":"streetwear-photography-inspiration","division":12,"description":"Instantly recognisable by their unique and edgy style, Nocturnal Creature's photography is fresh, fun and real. In this dose of Teemill inspo, we catch up with their founder to get his advice on how to create original photography for your brand.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5c8dfcbad57ee4.57720394.jpg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5c8dfcbad57ee4.57720394.jpg.jpg?w=1920&h=1440"},"hidden":0},{"id":44,"title":"How to get influencers to wear your products: Ultimate guide to viral fundraising campaigns","url":"\/blog\/get-celebrities-to-wear-products\/","urlTitle":"get-celebrities-to-wear-products","division":12,"description":"A recognisable face wearing your product can be thumb-stopping content for your audience and help you to grow likes, reach and traffic. In this blog we're talking about how to connect your product with influencers, including templates for how to reach out to them.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5c93b706581121.45148005.jpg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5c93b706581121.45148005.jpg.jpg?w=1920&h=1440"},"hidden":0},{"id":70,"title":"Fashion photography inspiration and tips","url":"\/blog\/how-to-fashion-photography-inspiration-taking-good-pictures\/","urlTitle":"how-to-fashion-photography-inspiration-taking-good-pictures","division":12,"description":"A key ingredient to marketing your products is high quality, original photography. It's the one thing that all the top 50 Teemill stores have in common. It brings your brand to life, expressing what you're all about before we even get to the captions. That's how it leads to higher conversion rates, turning followers into visitors and visitors into customers. And with our Sample Store, you can order your products at wholesale prices to photography. You'll find tonnes of inspiration in Academy to get you started with planning your first photoshoot and tips and tricks for scroll-stopping shots.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5edf6a03be0dc6.28860351.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5edf6a03be0dc6.28860351.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":{"monitorCheckExcluded":"1"}}