{"id":10239,"title":"8 ways a custom domain leads to increased sales","description":"Upgrading to a custom domain is one of the most powerful ways to increase your sales. But why? In this blog you\u2019ll learn about how a custom domain impacts your SEO, conversions, ads and more. And most importantly, you can learn how to set it up.","content":"<p>You already know that when you build a store using Teemill, it comes with a free web address for your own little space on the internet, normally formatted like <em>yourbrand.teemill.com<\/em>. You can change this using the <a href=\"https:\/\/teemill.com\/plugins\/\" target=\"_blank\" rel=\"noreferrer noopener\">Custom Domain Plugin<\/a> to get rid of the free Teemill bit, so it reads like <em>whateveryouwant.com<\/em>. It\u2019s one of the most powerful things you can do to increase your sales. But why? In this blog and video, you\u2019ll learn about how a custom domain impacts your <a href=\"\/blog\/?search=SEO\">SEO<\/a>, conversions, ads and more. And most importantly, you can learn how to set it up. LetsGo.com.<\/p><iframe src=\"https:\/\/www.youtube.com\/embed\/uQKH4gZtZsc\/?modestbranding=1&amp;rel=0&amp;controls=0&amp;showinfo=0&amp;vq=highres\" height=\"350\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><p><em>Before we get started, remember to\u00a0<a href=\"https:\/\/www.youtube.com\/channel\/UCd5iNnXGeFI71fYsc6OBNnA\" target=\"_blank\" rel=\"noreferrer noopener\">subscribe<\/a>\u00a0to us on YouTube so you can get the latest video content direct to your YouTube homepage.<\/em><\/p><h3><strong>1. Build trust to increase conversion rate<\/strong><\/h3><p>A surprisingly large proportion of customers are willing and eager to find and try new brands. For people shopping for gifts, it is especially high - nearly 75%. At the same time, customers shopping from new websites are more wary and more sensitive to trust-building. One of the checks a typical customer does when checking out is to look in the address bar to see how legit your site is. A Teemill store with a custom domain comes with a free SSL certificate so customers can see the site is secure (your URL will show as https, rather than http).<\/p><p>In tests, custom domains outperformed subdomains in basket abandonment. If your domain name is clean and simple, it's perceived as more trustworthy and that leads to a better <a href=\"\/blog\/?search=conversion+rate\">conversion rate<\/a>, and more sales.<\/p><p><em><img src=\"https:\/\/images.teemill.com\/zuogmi9ke5oxoww9qi2yg2v8nsfwa5j7q4p4ods80gboftlh.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"72603865\"><br>The influencer duo behind Teemill store EqualKind.com use their brand to raise money for charities all around the world.<\/em><\/p><h3><strong>2. Word of mouth<\/strong><\/h3><p>Even in our totally digital age, word of mouth matters. To go full inception, think about YouTubers, influencers and Tiktokkers: When influencers are talking about a product, it's like digital word of mouth. They record themselves saying something and everyone listens along. Tech might be changing but humans are still the same. And one of the simple marketing tests of all time is still valid: \u201cis it easy to say and remember?\u201d Try to say this out loud: https:\/\/curly-wurly-apparel-co.teemill.com\/product ... This does not pass the say, remember, then type. Let\u2019s compare that to, say, comparethemarket.com. It\u2019s also easier to read and write too so any graphics you do, your domain will be a neat addition rather than a clunky liability.<\/p><p>Take the time to pick the simplest possible domain, without slashes or dots, that you can read write, hear and say. If you get one that is really good, you can even make it part of your brand like made.com<\/p><p><img src=\"https:\/\/images.teemill.com\/wkct4p3xq59ok7ivjhqoltozrgssq2krdqvcm9ziboq86kxq.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"72603242\"><img src=\"https:\/\/images.teemill.com\/ovhivijyluyq4q7g9bney2qlgv1qf50exigu7pbvmjxaphy6.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"72603507\"><br><em>-- Wildlife artist Chad Killoran secured <a href=\"https:\/\/chadkilloran.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chad Killoran.com<\/a>. For his fans it couldn't be simpler.<\/em><\/p><h3><strong>3. Create great ads\u2026 and powerful free features.<\/strong><\/h3><p>Most modern brands use hypertargeted online ads to connect with their customers. And if you want to run ads on Facebook and Instagram too, you need to have a custom domain. Once you have your custom domain set up it\u2019s super easy to verify using the relevant plugin in Teemill - there\u2019s even a <a href=\"https:\/\/teemill.com\/blog\/turn-your-likes-into-sales-with-ig-shopping\/\" target=\"_blank\" rel=\"noreferrer noopener\">handy guide<\/a>.<\/p><h3><strong>4. Get Free business features on socials<\/strong><\/h3><p>If you have a custom domain, you can verify yourself as the domain owner in Facebook, Instagram and lots of other popular social networks. This means you can unlock loads of really cool tools that are only available to website owners.\u00a0<\/p><p>A great example? <u><a href=\"https:\/\/teemill.com\/blog\/building-a-facebook-catalogue\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Catalogue<\/a><\/u> and <u><a href=\"https:\/\/teemill.com\/blog\/turn-your-likes-into-sales-with-ig-shopping\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Shopping<\/a><\/u>. This means you can tag your products in your social posts. You can take any post and make it seem super natural but importantly people can shop direct from the post and buy your stuff. No more spammy product posts putting people off, and no need to get people to go to your bio for the link. Click and shop, and yes this feature is free.<\/p><p><img src=\"https:\/\/images.teemill.com\/nyxa4xoviuzsfa97ty3pa6jgyv9jp8a7tt2g41h42zmlsoxs.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"72604295\"><br>-- <em>With a custom domain, you can use features like Instagram Shopping to drive traffic to your site and increase sales.<\/em><\/p><h3><strong>5. It\u2019s good for SEO, and traffic leads to sales<\/strong><\/h3><p>A custom domain will help your<a href=\"https:\/\/teemill.com\/blog\/step-by-step-seo-on-a-teemill-store\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a><u><a href=\"https:\/\/teemill.com\/blog\/step-by-step-seo-on-a-teemill-store\/\" target=\"_blank\" rel=\"noreferrer noopener\">Search Engine Optimization (SEO)<\/a><\/u> for a whole load of reasons. While Google officially says that it treats a subdomain (like yourbrand.teemill.com as separate entities) there is evidence to suggest that some other platforms don't see it that way and for the vanishingly small investment (some custom domains are available for pennies) it's not worth risking being diluted by being seen as a minor sub-page among sub-pages.<\/p><p>Either way, in the eyes of Google, your URL is on every page. Having the words \"Teemill\" in your URL on every page dilutes the other words in your brand, so a Search for RADBRAND is only a partial match of radbrand.teemill.com... But if you own Radbrand.com? That's better.<\/p><p>And when you are doing your SEO you'll know that quality, relevance and trust matter so you might look to build links back to your site. It's far easier getting press when your business seems more professional, so a professionalname.com style address will help you when you want to build quality links later.<\/p><p>Simply put, a custom domain means more effective SEO.<\/p><p><img src=\"https:\/\/images.teemill.com\/ac40y5qupmuancdkememqgcpqtkgoisjtpfmigkjkex86s8g.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"72607564\">-- <em>Illustrator Cassandra Calin uses <a href=\"https:\/\/cassandracalinstore.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">CassandraCalinStore.com <\/a>to direct fans to her site. It's simple, trustworthy and memorable.<\/em><\/p><h3><strong>6. Professionalise your business-to-business deal making<\/strong><\/h3><p>It\u2019s not just your customers that have to trust you but your business partners too. Anyone that comes into contact with your site should see it as professional.<\/p><p>Once you have a custom domain, you can use it to create a<a href=\"https:\/\/teemill.com\/blog\/how-to-set-up-a-custom-email\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a><u><a href=\"https:\/\/teemill.com\/blog\/how-to-set-up-a-custom-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">custom email address<\/a><\/u> too. It's more professional, and it's a memorable way to reach out to collaborators, press, influencers and anyone else to help you build your brand.<\/p><h3><strong>7. Because ... it\u2019s cheap and easy!<\/strong><\/h3><p>When we built Teemill we wanted to make it easy for people to start their own sustainable brands. And a custom domain is an easy and cheap thing you can do in under 10 minutes for less than \u00a310. The info you need is in the custom domain plugin where you can find out how to buy and connect a domain.<\/p><h3>8. Use Teemail and keep your customers up to date<\/h3><p>Teemail is a feature that allows you to send newsletters direct to your customers and build relationships with them. You can send out teasers, introduce your team and let customers know of offer weekends and new designs. Having a custom domain means you can take your marketing to the next level with Teemail.<\/p><p>Convinced that getting a custom domain today is an important step in turning the tap on saleswise? You're in good company, with nearly every single one of the top 100 stores have done it. For more great ways to boost your brand, head to the\u00a0<a href=\"https:\/\/teemill.com\/blog\" target=\"_blank\" rel=\"noreferrer noopener\">Academy Page<\/a>\u00a0on your Dashboard.<\/p><p>Thoughts, questions, or an experience to share? Get involved in the conversation and comment below :)<\/p>","urlTitle":"custom-domain-leads-to-increased-sales","url":"\/blog\/custom-domain-leads-to-increased-sales\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/custom-domain-leads-to-increased-sales\/","fullUrl":"https:\/\/teemill.com\/blog\/custom-domain-leads-to-increased-sales\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1614273882,"updatedAt":1667887225,"publishedAt":1656943988,"lastReadAt":null,"division":{"id":12,"name":"Teemill"},"tags":[{"id":30,"code":"marketing","name":"marketing","url":"\/blog\/tagged\/marketing\/"},{"id":347,"code":"ecommerce","name":"ecommerce","url":"\/blog\/tagged\/ecommerce\/"},{"id":457,"code":"video","name":"video","url":"\/blog\/tagged\/video\/"},{"id":654,"code":"s-e-o","name":"SEO","url":"\/blog\/tagged\/s-e-o\/"}],"metaImage":{"original":"https:\/\/images.podos.io\/zfgarflerhzij2efpbevftudmzezxxbqgzdaeiwcvnlwgh1j.jpeg","thumbnail":"https:\/\/images.podos.io\/zfgarflerhzij2efpbevftudmzezxxbqgzdaeiwcvnlwgh1j.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/zfgarflerhzij2efpbevftudmzezxxbqgzdaeiwcvnlwgh1j.jpeg.jpg?w=1920&h=1440"},"metaTitle":"8 ways a custom domain leads to increased sales","metaDescription":"In this blog you\u2019ll learn about how a custom domain impacts your SEO, conversions, ads and more. 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