{"id":3021,"title":"Fast easy content (and epic SEO)","description":"A lot of content platforms serve content that they think people might like, kind of like the Instagram feed. While content marketing on Instagram is a good idea - your stuff might end up in front of people with the same interests as your brand - search engines are used by people with an other intent.","content":"

Studies show that by 2025 more than half those online will use YouTube as their primary source of video entertainment. As in, it will replace TV. If you've ever got annoyed with running out of stuff to watch on Netflix, you can sort of see it happening. At the same time we all know that being seen on search engines is life or death for a brand. And even more pressing is the need to publish content on your site to make it look good. Doing videos for YouTube and<\/em><\/strong> SEO<\/a> and<\/em><\/strong> getting content to freshen up your site is triple the work. In this blog we're going to show a trick: They're all the same thing.<\/p>

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A lot of content platforms serve content that they think people might like, kind of like the Instagram feed. While content marketing on Instagram is a good idea - your stuff might <\/em>end up in front of people with the same interests as your brand, search engines are used by people with a different intent. They're actively<\/em> searching for stuff so they can find a stat, or learn something. YouTube in particular is getting more popular with the latter.<\/p>

So content that helpfully answers questions is great for SEO and if it's video, likely to get your loads of traffic from YouTube. Many pro SEOs talk about YouTube as being the \"second biggest search engine in the world\" for this reason. To get content ideas from trending and popular topics, try using a tool like Google Trends<\/a> or Answer the Public<\/a>.<\/p>

Another consideration is how this will fill out your store a bit more, and how algorithms can data in our databases to dynamically deliver content to visitors based on their preferences. For example using the dynamic content blog on say, a homepage, our AI can show visitors just new <\/em><\/strong>blogs they haven't read <\/em><\/strong>relating to a category<\/em><\/strong>. You can use content you upload to do clever stuff... but only if you publish the content.<\/p>

So how to do all of this, really really easily? Make a video and publish the transcription as a blog, and embed the video in it.<\/strong><\/p><\/blockquote>

By transcribing and posting the content in the video, plus the video in the blog, we can achieve multiple goals.<\/p>