{"id":15475,"title":"How these successful Teemill stores went from start up to success","description":"We looked into the data from some of the most successful stores to see what they did when they first started out. We found some trends and key steps they all took to get the sales flowing. As part of our Getting Started series, we're sharing them with you to inspire you when building your own brand.","content":"<p>Getting your first sales is a big step in starting your business, and it can sometimes feel like a chicken and egg at first. Once you have your first sales, you know what to do. But until you do, you don't! So this tutorial is based on data from all the other people who have done this - and won this - before. And data shows the same as the top stores tell us: There are some specific things that each brand does in the time period leading up to their first sales.<\/p><p>Follow each of these steps from some of our top Teemill success stories and you can expect to recreate the results. Ready?<\/p><p><img src=\"https:\/\/images.teemill.com\/ypvnjq6vqgitvsa7opjxqbgbbqvgzld09lakxmp5lspklrep.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"87970230\"><br>-- <em>Here's a brand that ticked every checkbox in this blog. Guess what? Sales followed. Pic: @northernprideuk<\/em><\/p><p>If you're serious about getting sales and making a success of this, good, because while this list is short and simple, it does require action. To get the output requires your input. The good news is there's only 5 steps. To help, we suggest getting a piece of paper and writing these down while we work through together.<\/p><p>Here are the steps successful Teemill stores follow...<\/p><ul><li><p>Step 1: Start with The Why<\/p><\/li><li><p>Step 2: What <a href=\"\/blog\/?search=photography\" target=\"_blank\" rel=\"noreferrer noopener\">photography<\/a> means<\/p><\/li><li><p>Step 3: When you hustle, talk with people, not at people<\/p><\/li><li><p>Step 4: Think outside the socials<\/p><\/li><li><p>Step 5: What your timeline might look like<\/p><\/li><\/ul><h3><strong>Step 1: Start with the Why<\/strong><\/h3><p>The best brands, before they start marketing, know why their brand exists and what it stands for. Normally it's the same values or beliefs the founder has. Let's see if you can answer these questions:<\/p><ul><li><p>What does your brand stand for?<\/p><\/li><li><p>How will the products you put out make the world a better place?<\/p><\/li><li><p>Do your friends agree?<\/p><\/li><\/ul><p>It might take a little time to work this out, and it can be anything - from your passion for Rock Climbing to Rock and Roll - but it aligns everything from your designs to your models to your social media content and <a href=\"\/blog\/?search=SEO\" target=\"_blank\" rel=\"noreferrer noopener\">search engine optimisation<\/a> (<a href=\"\/blog\/?search=SEO\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a>). And that consistency is not only important in terms of message and content. It matters in aesthetics too: Your brand's image and look needs to be consistent. Extremely consistent, in fact, so that we can tell just by looking at it that this photo is from your brand.<\/p><p>Let\u2019s look at a Case Study that shows what a clear purpose and a consistent aesthetic looks like. <a href=\"https:\/\/sheshirtsuk.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">She Shirts <\/a>define themselves as a <em>\u2018not-for-profit t-shirt brand, supporting women at every stage of production.\u2019<\/em> We see this in everything they do, from socials through to the store. A few sentences on their Homepage clearly explain what they\u2019re all about and how supporting their brand supports their cause. The designs back up the message, and their photography all looks familiar and consistent with the brand's purpose. You can tell it's a She Shirts image: Positive, empowers women, pastels and smiles.<\/p><p><img src=\"https:\/\/images.teemill.com\/menjbelpxhymrsfism17zwxy1fub32ltvino0shxvu6zdylw.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"88045881\"><br><img src=\"https:\/\/images.teemill.com\/gd8lik9ctep163aljkyboqkwxdmffrj8psjuiyg89u86uwvu.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"88045952\"><br><img src=\"https:\/\/images.teemill.com\/3dynhyfx2vfmjd3hhoblqxlycaxd6oxq6csjgvielcj0dylb.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"88045723\"><img src=\"https:\/\/images.teemill.com\/9arpnxtnmiag9faiwrhmno9c7yorzca4wggto2aa3szdxad6.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"87082199\"><br>--<em>The best brands can explain their purpose in a sentence and have a consistent look.<\/em><br><br>The reason brands do better when they've stopped to work this out is that it drives everything they do (and helps prioritise the things <em>not <\/em>to do). That includes designs, photography, blogs, SEO and even the places you go to find the types of customers that would love these kinds of products. Starting a brand just to make money isn't good enough and won't work. The output comes from your input.<\/p><p>Deciding on your brand aesthetic can take some time, just like figuring out your mission. Our top tip is to look for inspiration everywhere, save and collect things you see that you love in a Pinterest board. And it doesn't matter what other people think. Trying to please everyone won't work. Do what looks and feels cool to you and focus on one demographic. Below is <a href=\"https:\/\/deadnatives.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dead Natives'<\/a> brand aesthetic. Now, fans of She Shirts would probably think it's a scary and chaotic grungy mess. But fans of dark graphics and political statements think it's absolutely dynamite. They're a really successful brand within their space.<\/p><p><strong>Tip: <\/strong>Once you've had a think, check that the demographic in your Settings is the most accurate one for you - this means the content and suggestions you see inside Teemill will be tailored to you.<\/p><p>Have a look at their brand aesthetic and think about their brand mission, <em>Dark political streetwear that speaks truth to power.<\/em><\/p><p><img src=\"https:\/\/images.teemill.com\/ssfiy8v8dj33efxgemhzcyokpvfeltxy1wjz1dojlbojhqdn.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"88046646\"><img src=\"https:\/\/images.teemill.com\/syf3ktqy32yhrxfmpk3oi6awqy19rwq1waaaqoa4fxp3i5ks.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"87082225\"><br><img src=\"https:\/\/images.teemill.com\/xwe8sexgebusthkot2zawm6vaicukeyn0kvlgwk7ilaop11t.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"88046700\"><br><em>-- Charlie, founder at Dead Natives used Pinterest to find his style first.<\/em><\/p><p>So before we move on, on your piece of paper you can tick off your brand's purpose and the look of your content, photos and designs. Once you've got that, it's time to make it real.<\/p><p><br><\/p><h3><strong>Step 2: Without original photography, the brand doesn't exist.<\/strong><\/h3><p>Sometimes people ask us what the single biggest difference is between brands that make sales against brands that make nothing. It's photography. We're not just saying that, we invest more in photography than any other creative content medium because it's what makes a brand come to life.<\/p><p>If you think about it, the way we interact with the best brands is through photos of their products. While we provide stock and mockup photo options to fill up your product pages fast, the rest of the site - your Welcome page, your About page, your blogs and vlogs need interesting and unique photos in on-brand locations and with real people to bring them to life. Coastal shots for surf brands, skaters in skateparks for skate brands, in a moshpit for a heavy metal brand, or in a yoga studio if your brand is packing namaste.<\/p><p>Here's an example from<a href=\"https:\/\/nocturnalcreature.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Nocturnal Creature, <\/a>an edgy brand all about urban nightlife, strobe lights and thumping beats. <img src=\"https:\/\/images.teemill.com\/rnvedrhhdkzmuglxlwpssf8nh4gwimlepxc8quqaugkgnifn.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"87082894\"><br><img src=\"https:\/\/images.teemill.com\/py7ryipn4loymod9budcjwfwydvwrki0m7rgpofbaionkdfr.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"87082901\"><br><img src=\"https:\/\/images.teemill.com\/cnpovdp68jxpdey0cdnnjfiylefjwerwlwuxoplkmdmnkats.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"87082945\"><br>\u2013 <em>Graffiti, sunglasses and too cool for school models are consistent across all of Nocturnal Creature's imagery.<\/em><\/p><p>Dave, the founder of Nocturnal Creature, tells us that great photography is all about authentic people:<\/p><blockquote><p><em>Real people are the best, and if you can get them, your customers. I think the brands of tomorrow are smaller, cooler and real. The high street can't buy authenticity and nobody wants airbrushed models in mass produced products. They want to be part of something real. Perfect is boring, originality is cool. Photography is basically my whole brand strategy.<\/em><\/p><\/blockquote><p>To find models for his photos, Dave asked people like DJs on his nights out if they\u2019d like to come and take part in a shoot. They came along, got a free product out of it and brought all their natural and original personality with them.<\/p><blockquote><p><em>\"Data shows conversion rates increase by 35% with original photos including photos of real founders.\"<\/em><\/p><\/blockquote><p>People connect with people. If you're creating something you're passionate about, there\u2019s a high chance you\u2019ve got some mates who are into the same things and might be up for a bit of modelling. Gift them a few <a href=\"https:\/\/teemill.com\/wholesale-shop\/\" target=\"_blank\" rel=\"noreferrer noopener\">samples<\/a> in exchange for a few photos. If your brand is charity-focused or based around a hobby, you can reach out to the people in those communities and ask if they\u2019d like to get involved.<\/p><p><strong>Heads Up: <\/strong>Search engines are increasingly looking at duplicate photography when deciding how to rank you in searches. So original photos help people find you in searches, as well as keep them engaged once they get to your store.<br><br><\/p><h3><strong>Step 3: Hustle to talking with people, not at people<\/strong><\/h3><p>Once you have identified your audience and have a brand that really connects with them, we need to, er, connect with them. And perhaps this is the single most important realisation when it comes to growth.<\/p><blockquote><p>\"Beautiful photos, and a great brand story are essential. But a founder can't expect people to just find it, or come to you. You have to take the brand out to them, to where they are.\"<\/p><\/blockquote><p><a href=\"https:\/\/birdscanflystore.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Birds Can Fly <\/a>founder Paul is a great example of beautiful content mixed with real work ethic and hustle. He signed up to all the Facebook groups relating to ornithology, since his brand had a bird-inspired look. He got talking to people in those communities and started taking requests for designs, sharing his progress and building customer relationships along the way. This turned into likes, shares, more visits, and the traffic from all these bird lovers drove his first few hundred sales.<\/p><p><img src=\"https:\/\/images.teemill.com\/qol7hhcklkcnt2joasdnzduu5mvrd4v7i3ezqh45rmb0ivj1.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"88049877\"><br><br><img src=\"https:\/\/images.teemill.com\/2knhgcc3bllghqj9jjlflso9mduvlaputycpxswdnws4bjlj.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"88049886\"><br><br><img src=\"https:\/\/images.teemill.com\/yi7tyyzh14drhn9lndrivinlhzfa7xy4ow4in9v9cea5vcqk.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"87082476\"><br><img src=\"https:\/\/images.teemill.com\/ypirgii8grgmxecxlrqp61hvp6c8byiie34fjip8y2koain3.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"88049967\"><br><em><br>-- Paul's content itself stimulated engagement and reactions. A makeup-and-moustache creative bomb dropped into an ornithology group got people talking, and from there conversations started. Talking with people, not at people: That's the difference between marketing and sales.<\/em><\/p><p>What else can you do? <a href=\"https:\/\/teemill.com\/blog\/complete-email-marketing-campaign-guide-teemill\/\" target=\"_blank\" rel=\"noreferrer noopener\">Email campaigns<\/a> have the highest Return On Investment of any online marketing activity, being 39X higher than for ads. Your built-in <a href=\"https:\/\/teemill.com\/teemail\/\" target=\"_blank\" rel=\"noreferrer noopener\">Teemail <\/a>feature allows you to send newsletters direct to customers.<\/p><p>You can unlock Teemail with <u><a href=\"https:\/\/teemill.com\/teemill-plans\/\" target=\"_blank\" rel=\"noreferrer noopener\">Teemill Pro<\/a><\/u>, alongside tonnes of other features to take your brand further, drive more sales faster and help you create communities more easily.<br><\/p><p><\/p><h3><strong>Step 4: Thinking outside socials - Enter SEO<\/strong><\/h3><p>Unlike the 'outbound' approach that Paul took with finding interest-specific audience groups on social media, SEO is an 'inbound' strategy where searchers find you. It means optimising your content and products to signal to Google that your site is relevant, high quality and trustworthy.<\/p><p>It's a nice idea that sounds like it's less work, and while once set up, it's more like passive income, it requires upfront effort to get organised and tactically produce great blogs and pages. It pays to think about why people use search engines to best see how Google can turn on the traffic tap.<\/p><p><a href=\"https:\/\/teemill.com\/blog\/teerank-walkthrough-grow-traffic-with-your-built-in-seo-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\">Teerank, the SEO tool built into Teemill Pro,<\/a> is designed to show you opportunities to create products people are already searching for, based on real search data. If you need some advice around what products to create first, this is the best place to start. Keep in mind that not every Google search is for a product...<\/p><blockquote><p>\"If people are searching for things, search engines help find answers. Content that is helpful and answers questions is search-friendly.\"<\/p><\/blockquote><p>The blogs, or videos your brand puts out can be used for both outbound marketing and SEO if you post them on your site first, then post links to them elsewhere. A smart approach might be to put blogging at the centre of your content strategy and combine SEO with outreach.<\/p><p>The Ideas tab in <a href=\"https:\/\/teemill.com\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Teerank<\/a> is a good place to get ideas about what to write about, record or post depending on your brand. Say you\u2019re a brand that\u2019s all about travelling. You could write some blogs with titles like \u20185 top places in the world to visit in Autumn\u2019 or \u2018The 3 best hikes in the UK\u2019. Take that content and rather than post it on your socials, post it on your blog and share that blog in groups, forums or guest post on other blogs about this subject. You can also check out <a href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Answerthepublic.com<\/a> for ideas and read our<a href=\"https:\/\/teemill.com\/blog\/how-to-use-answer-the-public\/\" target=\"_blank\" rel=\"noreferrer noopener\"> tutorial for how to use it.<\/a><\/p><p>Like with social marketing, just having the content isn't enough to make the internet come to you. To get search engines to recognise your stuff they need routes to find it. They deploy little algorithms called spiders that follow links from busy sites to find and index new content but they also remember the links. A link from a trusted site means your site must be trusted too. A simple example is a press feature. Here's an example, a fundraiser tee for Ventnor Exchange.<\/p><p><img src=\"https:\/\/images.teemill.com\/qyxem65gnsbpphnwpreyhygfgngamecgbpyenbjfbm80oq0z.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"87083614\"><br><img src=\"https:\/\/images.teemill.com\/ziwwitr7jalrokw85ueodoxwiljpl6fna5guhohrtkh2mu9z.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"87083650\"><br>-- <em>Designer Charlie produced a political design and shared the story with local media . That raised awareness, but the link back (a backlink) from a trusted site is perhaps more valuable. Google sees that and boosts credibility in search results.<\/em><\/p><p>This link in the first 24 hours of the campaign helped people find it when they Googled it, who then shared it, building momentum. Without this basic SEO work, the site would have been hard to find and that shareability would fizzle out.<\/p><p><img src=\"https:\/\/images.teemill.com\/7f5eynwpsgajijot0fi2ilwqldjutizuitlo0nyhk9rw4ejs.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"88094626\"><\/p><p><img src=\"https:\/\/images.teemill.com\/3m69m07sfirofmqfbwnt5sl8zwjazix48cp2ili4aujhqlcj.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"88094629\"><img src=\"https:\/\/images.teemill.com\/0hw56ywvfry88etky38ow0gas8pecq8ysrjecamfil6o6p6l.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"87082534\"><br>-- <em><a href=\"https:\/\/outermost-apparel.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Outermost Apparel <\/a>use blogs to provide engaging and useful content to their audience, sharing it in newsletters, out on the internet in groups and tailoring the content for SEO.<\/em><\/p><p>Want to accelerate this search-engagement-cycle even further? Think of Youtube as the second biggest search engine in the world: Turn a blog into a <a href=\"https:\/\/teemill.com\/blog\/become-a-youtuber-tips-for-vlogging\/\" target=\"_blank\" rel=\"noreferrer noopener\">vlog <\/a>to double your reach and increase engagement.<\/p><p>Learn more about using SEO to create and optimise new content and products in <a href=\"https:\/\/teemill.com\/blog\/?search=seo\" target=\"_blank\" rel=\"noreferrer noopener\">Academy.<\/a><\/p><p><\/p><h3><strong>Step 5: How long will it take to get your first sale?<\/strong><\/h3><p>Like everything worth doing, it's not a quick-and-easy, instant gratification thing. Building a brand - an asset that's valuable - takes a little work. But if you work on the right things it will shorten the timeline between where you are and where you want to be and on a long enough timeline, the only guaranteed way to fail is to quit.<\/p><p>To speed up the process, make sure you have a really <strong>clear purpose<\/strong> and values or theme to your brand. It's essential to create <strong>original content<\/strong> and get out and take a few of <strong>your own photos<\/strong> to separate your brand, and your image, from stock photography. Get out there and post, and rather than expect the internet to come to you, <strong>go out to reach your customers<\/strong>.<\/p><p>And through all this, remember that the first few months - maybe the first year - of building a business is about trying new things and learning. Investing time without getting a sale is the wrong way to think about it. Investing time to learn is a really good way to spend your time.<\/p><p>The best way to learn is a process of <a href=\"https:\/\/teemill.com\/blog\/e-commerce-analytics-stats-and-what-to-do-with-them\/\" target=\"_blank\" rel=\"noreferrer noopener\">iterative improvement<\/a>, looking at <u><a href=\"https:\/\/teemill.com\/analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Analytics<\/a><\/u> to make decisions based on data. That might be, at first, learning what doesn't work. But perseverance turns what you have learned doesn't work into things you've learned<em> do<\/em> work. This is what turns start-ups into sales, and sales onwards to successful businesses.<\/p><p>So what didn\u2019t they do?<\/p><p><\/p><p><\/p><h3><strong>Bonus step #6: <\/strong>What don't they do?<\/h3><p>Rereading that last bit, it's a bit unfair to say you'll learn what doesn't work without sharing some of the things other people learned doesn't work! So here are a few:<\/p><ul><li><p>Giving up. That's the fastest way to guarantee failure.<\/p><\/li><li><p>Launch, then pay for ads. Investing in a start-up is smart, and the best investment you can make is in photography. Rather than buy ads, buy <a href=\"https:\/\/teemill.com\/wholesale-shop\/\" target=\"_blank\" rel=\"noreferrer noopener\">samples <\/a>and get some great content.<\/p><\/li><li><p>Spam the net. Social media is social, so instead of hard selling, try storytelling. Content leads to engagement, engagement leads to sales.<\/p><\/li><li><p>Keyword spamming: Trying to make 1000 products with 1000 different names to cynically try to net a broad range of 'stuff' won't work. People don't trust sites like this.<\/p><\/li><li><p>Anonymity: Brands without a visible founder who has a name and is visibly wearing their own product, with a story that explains the brand or why they exist generally don't get sales.<\/p><\/li><li><p>All shop, no brand: People buy products because they want to buy into the brand. If you have a load of products but no content, no stories, no blog, no mission, there's nothing to buy into. A product with no reason to buy it is like having no products at all.<\/p><\/li><li><p>Fear: A lot of people are afraid to put their face in front of their brand, from <a href=\"https:\/\/teemill.com\/blog\/become-a-youtuber-tips-for-vlogging\/\" target=\"_blank\" rel=\"noreferrer noopener\">vlogging <\/a>to <a href=\"https:\/\/teemill.com\/blog\/how-to-fashion-photography-inspiration-taking-good-pictures\/\" target=\"_blank\" rel=\"noreferrer noopener\">photoshoots.<\/a> Yet however much technology we have in the world, people buy from people. Rather than worry about how you will look, think about how positive it will feel when people support you. The internet can be a empowering place for positive people.<\/p><p><\/p><\/li><\/ul><p>If you have any questions about what we\u2019ve covered in this tutorial or your own wisdom to share from what you\u2019ve learned about creating your brand, don\u2019t hesitate to leave it with us in the comments below.<\/p>","urlTitle":"get-your-first-sales-in-5-steps","url":"\/blog\/get-your-first-sales-in-5-steps\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/get-your-first-sales-in-5-steps\/","fullUrl":"https:\/\/teemill.com\/blog\/get-your-first-sales-in-5-steps\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1642150263,"updatedAt":1690437659,"publishedAt":1690388607,"lastReadAt":null,"division":{"id":12,"name":"Teemill"},"tags":[{"id":30,"code":"marketing","name":"marketing","url":"\/blog\/tagged\/marketing\/"},{"id":40,"code":"inspiration","name":"inspiration","url":"\/blog\/tagged\/inspiration\/"},{"id":677,"code":"gettingstarted","name":"gettingstarted","url":"\/blog\/tagged\/gettingstarted\/"}],"metaImage":{"original":"https:\/\/images.podos.io\/ogaspgjgdrj9uy4r7v2dpipfvd2iebtj8evspruabsumpdf3.jpeg?z=1.25&fx=0.53320574162679&fy=0.50564593301435","thumbnail":"https:\/\/images.podos.io\/ogaspgjgdrj9uy4r7v2dpipfvd2iebtj8evspruabsumpdf3.jpeg.jpg?w=1140&h=855&z=1.25&fx=0.53320574162679&fy=0.50564593301435","banner":"https:\/\/images.podos.io\/ogaspgjgdrj9uy4r7v2dpipfvd2iebtj8evspruabsumpdf3.jpeg.jpg?w=1920&h=1440&z=1.25&fx=0.53320574162679&fy=0.50564593301435"},"metaTitle":"How the most successful Teemill stores do it","metaDescription":"Check out these Teemill success stories. We break down what they did when they first started out with their online store so you can replicate it.","keyPhraseCampaignId":4233,"series":[],"similarReads":[{"id":35,"title":"The 12 Best Movies For Business Startups 2025 - Netflix, Disney, Prime","url":"\/blog\/netflix-startups-business\/","urlTitle":"netflix-startups-business","division":12,"description":"Instead of scrolling through an Instagram feed or studying your mate's dinner on Facebook, we like the idea that as a store owner you can flip the relationship and use tech to make time on the sofa productive and profitable for you.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5c9dcaa0289175.83327431.jpg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5c9dcaa0289175.83327431.jpg.jpg?w=1920&h=1440"},"hidden":0},{"id":40,"title":"Streetwear photography inspiration from Nocturnal Creature","url":"\/blog\/streetwear-photography-inspiration\/","urlTitle":"streetwear-photography-inspiration","division":12,"description":"Instantly recognisable by their unique and edgy style, Nocturnal Creature's photography is fresh, fun and real. In this dose of Teemill inspo, we catch up with their founder to get his advice on how to create original photography for your brand.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5c8dfcbad57ee4.57720394.jpg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5c8dfcbad57ee4.57720394.jpg.jpg?w=1920&h=1440"},"hidden":0},{"id":43,"title":"The 7 best business books everyone should read","url":"\/blog\/best-business-books\/","urlTitle":"best-business-books","division":12,"description":"In The Matrix, Neo just sits in a chair, and Morpheus uploads Kung Fu, how to fly helicopters and loads of other languages into his brain. Neo can do anything. That's basically what books are, although they do take a little longer. So we've pre-sorted some of the best business books that we've read and found useful for people building a brand online. Learn from successful entrepreneurs, read their journey to success and build an entrepreneurial mindset so you can make your brand a success.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5c8e29ea58d3b2.79971756.jpg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5c8e29ea58d3b2.79971756.jpg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}