{"id":11954,"title":"How to get more email subscribers","description":"Building a mailing list of engaged subscribers is a journey that takes time. Customers who shop with you will automatically be added to your mailing list and you can also add a Subscribe block to your pages so anyone can receive your newsletters. The principles of building a high quality list are easy to grasp so in this blog we're sharing the things we\u2019ve learned building email lists with millions of subscribers. You can replicate the same results.","content":"

A story is nothing without a reader. In the Teemail <\/a>series, we cover how email marketing<\/a> is the best performing marketing medium<\/a> and largest too, even compared to socials. So it\u2019s natural that a brand looking to grow will want to drive as many subscribers or signups as possible. Building a list is fun too. We want to help you build one that is valuable, and that works. We\u2019re sharing insights from real data and the things we\u2019ve learned building lists with millions of engaged subscribers. It\u2019s a journey, and it takes time. But the principles are basic and simple and this blog will help guide people who want to replicate the same results and success too. Let\u2019s go.<\/p>

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-- Once you've built your mailing list, you'll find inspiration in Academy for the best content<\/a> to keep readers coming back.<\/em>
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The first blog in our series<\/a> focuses on the most important person in all of this, the customer. Any list that does not send high quality engaging and helpful content that the customer actually wants, will not work. A big list with a load of people who never open your emails is pointless.\u00a0<\/p>

When it comes to Subscriber lists, size isn\u2019t everything. It\u2019s more about what you do with it...<\/em><\/p><\/blockquote>

Let\u2019s get the, ahem, get-big-quick tricks out of the way first. If you buy or rent mailing lists or scrape emails and paste them into your subscribe forms without consent, this will make things much worse than having no list at all. You\u2019ll run into all kinds of trouble with Inbox service providers and email service providers alike, and your Sender Reputation will take a hit. It might mess up your main email deliverability, or your main website\u2019s trust score. Don\u2019t try to cheat. A good list is one where the customer actually wants to read the content you\u2019re producing, and actively goes to their Inbox to seek it out.\u00a0<\/p>

Subscribed to a Newsletter, not coerced into a Salesletter.\u00a0<\/em><\/p><\/blockquote>

A step down from that is popups that bribe people with discounts and sales incentives. They might get more subscribers than doing nothing, but email marketing professionals avoid sales incentives in signup flows. The data shows they attract bad quality subscribers, lead to low engagement and subsequently affect the reputation score and deliverability of the whole business. Sometimes irreversibly.<\/p>