{"id":52376,"title":"Ultimate Guide To Print-On-Demand Charity T-Shirts: How Teemill helped raise over \u00a31m","description":"Here are the 7 key steps that charities, campaigns and organisations like Greenpeace, PETA or Surfers Against Sewage are taking to create merch that resonates with new audiences and helps them reach their fundraising goals.","content":"<p>The charity slogan tee has been a fashion staple for decades. And today, it's easier than ever for non-profits to <a href=\"https:\/\/teemill.com\/charity-fundraising-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">create and sell their own merch as a new fundraising channel<\/a>, generate hype by partnering with social media influencers, and raise brand awareness with new, younger demographics.<\/p><p>As charity fundraising ideas go, starting a shop should be on any Fundraising Manager's list.<\/p><p><img src=\"https:\/\/images.podos.io\/tqctzmoq0xnackvulmrl0ye9lfn3cqsdvajiqvuimd2udca0.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">-- <em>The Shark Trust <a href=\"https:\/\/rapanuiclothing.com\/rapanui-x-shark-trust\/\" target=\"_blank\" rel=\"noreferrer noopener\">collaborated <\/a>with sustainable brand Rapanui Clothing to create an exclusive line of fashion-forward fundraising products<\/em><\/p><p>From <u><a href=\"https:\/\/greenpeaceshop.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Greenpeace UK<\/a><\/u> and the <u><a href=\"https:\/\/rspcaclothing.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">RSPCA<\/a><\/u>, to the <u><a href=\"https:\/\/shop.thecalmzone.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">Campaign Against Living Miserably (CALM)<\/a><\/u>, hundreds of charities use Teemill to create online stores to sell sustainable, made-to-order clothing and accessories, raising money for vital causes with every sale.<\/p><p><\/p><h3>In the last 12 months, charities and campaigns using Teemill to sell sustainable print-on-demand merchandise have <strong>raised over \u00a31 million*<\/strong>.<\/h3><p><\/p><p>2024 and 2025 have seen powerful campaigns, including CALM\u2019s <em><u><a href=\"https:\/\/shop.thecalmzone.net\/collection\/collab-tees\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lifelines<\/a><\/u><\/em> collaboration with music artists such as Fontaines D.C. and Inhaler to support its lifesaving services, and Greenpeace UK\u2019s <u><a href=\"https:\/\/greenpeaceshop.co.uk\/jacob-aurora-x-greenpeace\/\" target=\"_blank\" rel=\"noreferrer noopener\">exclusive t-shirt<\/a><\/u> with singer-songwriters Jacob Collier and AURORA to raise funds to protect the Arctic.<\/p><p>Charities like <a href=\"https:\/\/www.linkedin.com\/company\/rspb\/\" target=\"_blank\" rel=\"noreferrer noopener\">RSPB<\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/greenpeaceuk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Greenpeace UK<\/a> and <a href=\"https:\/\/www.linkedin.com\/company\/campaign-against-living-miserably\/\" target=\"_blank\" rel=\"noreferrer noopener\">Campaign Against Living Miserably<\/a> have set a new norm when it comes to fundraising and community building, employing modern, digital techniques like TikTok Shop integrations and social media influencer collaborations. <br><br>And they're all using Teemill to do it. \ud83d\ude80<br><br>We're working with the biggest non-profits that set the bar for the sector, to help them adapt their fundraising for new audiences through a range of sustainable products that supporters actually want to wear. <br><br>Combining everything we know about e-commerce and retail with a charity's mission leads to products that convert, whilst making a difference.<\/p><h3>Why merch works:<\/h3><ul><li><p>Merch builds community:  Clothing expresses identity, facilitating connection and raising brand awareness.<\/p><\/li><li><p>Merch captures Gen Z and the social media market: A t-shirt is a gateway to engaging ambassadors and influencers that audiences already trust.<\/p><\/li><li><p>Print-on-demand offers low risk, high reward: No stock to manage, customer service taken care of, the ability to adapt to changing trends quickly, and no upfront costs to buy products in bulk or fulfil orders.<\/p><\/li><\/ul><p><br><img src=\"https:\/\/images.podos.io\/stbl6uijghokkpc4sjlbemwetbgjvym4faxxb3f6xcsaopaw.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">-- <em>T-Shirt Greenpeace UK x artists Jacob Collier and AURORA, following the release of their <a href=\"https:\/\/greenpeaceshop.co.uk\/jacob-aurora-x-greenpeace\/\" target=\"_blank\" rel=\"noreferrer noopener\">music video for A Rock Somewhere X The Seed, filmed in the Arctic<\/a><\/em><\/p><p><img src=\"https:\/\/images.podos.io\/5wqmlzb7z9lfq860m2jo6xf07ctuxs0l22lleeztdzmydvr8.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">-- <em>Fontaines D.C. partnered with CALM on a limited edition t-shirt for suicide prevention, securing press coverage in <a href=\"https:\/\/www.nme.com\/news\/music\/fontaines-d-c-team-up-with-mental-health-charity-calm-on-t-shirt-for-suicide-prevention-3886463\" target=\"_blank\" rel=\"noreferrer noopener\">NME<\/a>, <a href=\"https:\/\/readdork.com\/news\/fontaines-d-c-calm-t-shirt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dork<\/a> and <a href=\"https:\/\/www.vice.com\/en\/article\/fontaines-d-c-partner-with-uk-charity-calm-on-t-shirt-for-suicide-prevention\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vice<\/a><\/em><\/p><p><\/p><blockquote><p>\u201c<em>To know that over \u00a31 million has been raised for our top charity partners this year is something I\u2019m personally proud of, not only for the difference this money will make, but for the way it was achieved.<\/em><\/p><p><\/p><p><em>Every pound was generated through leading sustainable tech and circular products that respect the planet as much as they support each cause.\u201d<\/em><\/p><p><\/p><p>Robbie Massey, Account Director at Teemill<\/p><p><em><br><\/em><\/p><\/blockquote><h3>\ud83d\ude80 <strong>Ready to start your fundraising store?<\/strong><\/h3><p><strong><a href=\"https:\/\/teemill.com\/sign-up\/brand\" target=\"_blank\" rel=\"noreferrer noopener\">Start for free today<\/a><\/strong><\/p><p><\/p><p>Here are the <strong>7 key steps <\/strong>that charities, campaigns and organisations like Greenpeace, PETA or Surfers Against Sewage are taking to create merch that resonates with new audiences and helps them reach their fundraising goals.<\/p><p><\/p><h3><strong>TL;DR:<\/strong><\/h3><ul><li><p><strong>Choose <a href=\"https:\/\/teemill.com\/print-on-demand\" target=\"_blank\" rel=\"noreferrer noopener\">print-on-demand<\/a> <\/strong>for no risk, no stock, just funds for growth<\/p><\/li><li><p><strong>Opt for <a href=\"https:\/\/teemill.com\/the-journey\" target=\"_blank\" rel=\"noreferrer noopener\">sustainable<\/a> products<\/strong> that align with your mission<\/p><\/li><li><p><strong>Build a professional site<\/strong> with retail-quality <a href=\"\/blog\/?search=photography\" target=\"_blank\" rel=\"noreferrer noopener\">photography<\/a><\/p><\/li><li><p><strong>Create great designs that get found online<\/strong> using <a href=\"\/blog\/?search=SEO\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a> and PR<\/p><\/li><li><p><strong>Collaborate with influencers<\/strong> to increase reach<\/p><\/li><li><p><strong>Use merch to draw in younger audiences, <\/strong>including Gen Z<\/p><\/li><li><p><strong>Make your store visible <\/strong>across all your channels<\/p><p><\/p><\/li><\/ul><p>\ud83d\udca1 Charities using Teemill are eligible for a free upgrade to <a href=\"https:\/\/teemill.com\/teemill-pro\" target=\"_blank\" rel=\"noreferrer noopener\">Teemill Pro<\/a>, which unlocks powerful additional features, tonnes of new assets and more products<a href=\"https:\/\/teemill.com\/teemill-pro\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a>- <a href=\"https:\/\/teemill.com\/contact\" target=\"_blank\" rel=\"noreferrer noopener\">contact us to get this set up.<\/a><\/p><p><\/p><h3>1. Print-on-demand for charity fundraising<\/h3><p>As charity fundraising ideas go, offering physical products has traditionally faced many barriers. Using physical merchandise as an avenue for fundraising in the past was time-consuming and required a large investment of money. The challenge remains: how to fundraise for charity with lean teams and tight budgets.<\/p><p><a href=\"https:\/\/teemill.com\/print-on-demand-sustainable-clothing\" target=\"_blank\" rel=\"noreferrer noopener\">Print-on-demand<\/a> is the solution for charity fundraising merch without the hassle. There are no upfront costs and no risk of unsold stock when you choose on-demand fulfilment for your charity fundraiser.<\/p><p>A print-on-demand supplier like Teemill handles all your orders, printing, packing and shipping them automatically as they come in. All you need to do is design the products, customise your website and get people to it. We'll send you the profits 30 days after you make a sale, and you'll be eligible to unlock large volume bonuses, too.<\/p><p>Adding print-on-demand to your charity fundraising strategy is a smart choice to maximise your return on investment.<\/p><p>Our team of e-commerce experts is also on hand to support large organisations with designs, store building and even paid advertising sponsored by Teemill.<\/p><p>Find out how much you could make per product sold on our<a href=\"https:\/\/teemill.com\/profit\" target=\"_blank\" rel=\"noreferrer noopener\"> profitability page.<\/a><\/p><p><\/p><p><img src=\"https:\/\/images.podos.io\/um7nq4ozbeyoloeln74gbgshai7migwkkoutvjwvysjnhwgw.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\"><img src=\"https:\/\/images.podos.io\/8nkgzowhjm1nwzwbbdps5jyjh3xgzkpbtrxfsxgmrolfkrmk.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">-- <em><a href=\"https:\/\/teemill.com\/print-on-demand-t-shirts\" target=\"_blank\" rel=\"noreferrer noopener\">Print-on-demand t-shirts<\/a> for the <a href=\"https:\/\/mcsshop.org.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marine Conservation Society<\/a> going through Teemill's high-tech, low-waste factory in the seconds after they're ordered.<\/em><\/p><p>Print-on-demand minimises waste, as there's no need to order stock up front before knowing what will sell. Teemill will also handle customer service for all your orders.<\/p><p>All of this means more time to focus on your campaigns, raising awareness and fighting for your mission.<\/p><p><\/p><p><\/p><h3>2. Sustainable products that align with your mission<\/h3><p>Charities working to defend people and the planet need merch that aligns with their values. Anything less could be damaging to your reputation. Choosing to sell sustainably made products builds trust instead.<\/p><p><a href=\"\/blog\/?search=sustainability\" target=\"_blank\" rel=\"noreferrer noopener\">Sustainability<\/a> sells. Half of US consumers say they're willing to pay more for sustainable products, according to <a href=\"https:\/\/www.ibm.com\/downloads\/cas\/YZYLMLEV\" target=\"_blank\" rel=\"noreferrer noopener\">research by IBM and the National Retail Federation, <\/a>and reports show that <a href=\"https:\/\/www.businesswire.com\/news\/home\/20211014005090\/en\/Recent-Study-Reveals-More-Than-a-Third-of-Global-Consumers-Are-Willing-to-Pay-More-for-Sustainability-as-Demand-Grows-for-Environmentally-Friendly-Alternatives\" target=\"_blank\" rel=\"noreferrer noopener\">85% of people <\/a>have changed their purchasing habits to become more sustainable in the past 5 years.<\/p><p>Teemill is the world's first circular print-on-demand platform, offering <a href=\"https:\/\/teemill.com\/sustainable-product-range\" target=\"_blank\" rel=\"noreferrer noopener\">hundreds of products<\/a> to customise and sell online. Our clothing is made from GOTS-certified organic cotton using renewables, and every order is sent in plastic-free packaging.<\/p><p><img src=\"https:\/\/images.podos.io\/63epow569l23vqkjm16my8isjjutxttux5948zqmp0yzpe98.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">-- <em>The RSPB's <a href=\"https:\/\/rspbteemillstore.com\/product\/birds-of-prey-reemill-t-shirt\/\" target=\"_blank\" rel=\"noreferrer noopener\">circular t-shirt<\/a>, made with 50% post-consumer organic cotton, keeping material in the loop.<\/em><\/p><p><\/p><blockquote><p>\"As the UK\u2019s largest nature conservation charity, sustainability is at the heart of what we do and it is therefore wonderful to be working with a partner with shared values, jointly championing environmentally-conscious apparel production.\"<\/p><p><\/p><p><em>Louisa Skevington, Product Licensing Manager, RSPB<\/em><\/p><\/blockquote><p><\/p><p><img src=\"https:\/\/images.podos.io\/hpjbdlfzvjuszbr55qtj0pfxjmrdk4sgj8eaxly51mueh3gm.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">-- <em>Every product made by Teemill has a QR code in the care label that customers can scan to send products back to be remade, with free UK postage. We'll take the material and remake it into new products as part of <a href=\"https:\/\/teemill.com\/blog\/ted-talk-sustainability-circular-economy\/\" target=\"_blank\" rel=\"noreferrer noopener\">our circular economy.<\/a><\/em><\/p><p><\/p><p>On top of organic clothing, you can also use Teemill to sell accessories like tote bags, <a href=\"https:\/\/teemill.com\/print-on-demand-notebooks-and-journals\/\" target=\"_blank\" rel=\"noreferrer noopener\">notebooks<\/a>, <a href=\"https:\/\/teemill.com\/print-on-demand-mugs\" target=\"_blank\" rel=\"noreferrer noopener\">mugs<\/a>, or water bottles and homeware, including tea towels, aprons and art prints. All are made using natural or recycled materials, making Teemill a standout option amongst charity fundraising platforms and software.<\/p><p>Offering a range of products at different price points makes it simple for customers to find something to suit their budget and makes for easy gifting at Christmas time.<\/p><h3>\ud83d\ude80 <strong>Create sustainable products your supporters love<\/strong><\/h3><p><strong><a href=\"https:\/\/teemill.com\/sign-up\/brand\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up for a free Teemill store today<\/a><\/strong><\/p><p><\/p><p><img src=\"https:\/\/images.podos.io\/gnsqjmvjxszvaswv77j7dkhcogy2q1l79ucv6qqibslfl2z6.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">-- <em>Gifting products from The Wildlife Trust include <a href=\"https:\/\/teemill.com\/print-on-demand-hats\" target=\"_blank\" rel=\"noreferrer noopener\">print-on-demand organic cotton caps<\/a>, tote bags and reusable water bottles.<\/em><\/p><h3><\/h3><p><\/p><h3><\/h3><h3>3. A professional site with retail-quality photography<\/h3><p>Your customers make a decision about whether to trust your charity fundraising website within seconds of arriving on it. A <a href=\"https:\/\/teemill.com\/ecommerce-store-builder\" target=\"_blank\" rel=\"noreferrer noopener\">professional e-commerce store <\/a>with consistent branding, clear navigation and smooth user experience will mean a higher <a href=\"\/blog\/?search=conversion+rate\" target=\"_blank\" rel=\"noreferrer noopener\">conversion rate<\/a> and more funds to invest in your mission.<\/p><p><img src=\"https:\/\/images.podos.io\/3gw4lss0n82zqhg1bjzwarv2lxpccw7w35a4tiz1wnghsdyt.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">-- <em>Built-in best-practice templates make website building easy for busy teams and help keep conversion rates high with Teemill.<\/em><\/p><p><\/p><p>Some best practices for building a store that creates trust and leads to checkout:<\/p><p><strong>1. Include key messages and USPs<\/strong><br>Including sustainability, free shipping thresholds (over \u00a350, with Teemill), plastic-free shipping and no customs for orders to the EU (under \u00a3150, with Teemill).<\/p><p><strong>2. Clear navigation through the Menu and <a href=\"\/blog\/?search=collections\" target=\"_blank\" rel=\"noreferrer noopener\">Collections<\/a><br><\/strong>Use single-word Menu items to direct customers to core ranges like Men's, Women's and Gifts and use on-page navigational blocks to guide them through landing pages to collections to individual product pages.<\/p><p><strong>3. Connect a custom domain<br><\/strong>Add your own domain to increase trust and unlock access to marketing features like social media shopping plugins and <a href=\"\/blog\/?search=teemail\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing<\/a>.<\/p><p><strong>4. Showcase social proof<br><\/strong>The best charity fundraising sites feature reviews and photos from previous customers to show new browsers that your products are high-quality. This builds trust authentically.<\/p><p><strong>5. Add retail-quality photography that conveys your style and branding<\/strong><br>Teemill offers a wide range of mockups to instantly bring your products to life, without the need to host a photoshoot.<\/p><p><\/p><p><br><img src=\"https:\/\/images.podos.io\/bsqjqhgch4i3eg3ahx7tya21ryjcnat1mkfqc5vwiqvkhuh9.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">-- <em>Create beautiful on-brand graphics featuring fundraising products easily with assistance from AI tools<\/em><\/p><p><strong>Need help? Our in-house team of creatives and marketers are on hand to help larger brands launch and scale their fundraising stores. <a href=\"https:\/\/teemill.com\/contact\" target=\"_blank\" rel=\"noreferrer noopener\">Get in touch today to discuss how we can help.<\/a><\/strong><\/p><p><\/p><h3>\ud83d\ude80 <strong>Integrate with your existing website<\/strong><\/h3><p><strong><a href=\"https:\/\/teemill.com\/print-on-demand-api-plugins-and-integrations\/\" target=\"_blank\" rel=\"noreferrer noopener\">If you already have an online store, use our integrations to expand your range<\/a><\/strong><\/p><p><\/p><p><\/p><h3>4. Great designs that get found: SEO and Press<\/h3><p>Building great products is a crucial part of running a successful fundraising store and making sure people can find it is just as important.<\/p><p>The way to create products your supporters love to wear is by <em>knowing your customer<\/em>. Designing for their interests, age, and gender ensures that you create what they're looking for. To make sure that your designs get found and that what you create is led by real-world data, invest time into <a href=\"\/blog\/?search=SEO\" target=\"_blank\" rel=\"noreferrer noopener\">search engine optimisation<\/a> (SEO), researching the keywords your target audience is typing into Google and using those keywords in product titles, descriptions and the metadata of your products.<\/p><p>You'll find more detailed SEO walkthroughs in the <a href=\"https:\/\/teemill.com\/blog\/?search=SEO\" target=\"_blank\" rel=\"noreferrer noopener\">Teemill Academy.<\/a> Teemill's Teerank tool helps you find keywords and create products, pages and blog posts to target them.<\/p><p><\/p><p>Design ideas could also come from:<\/p><ul><li><p>A campaign you are running, for a natural tie-in<\/p><\/li><li><p>A relevant cultural, social or political moment your audience is tuned into<\/p><\/li><li><p>A specific aesthetic that you want to replicate<\/p><\/li><li><p>Trending fashion styles<\/p><\/li><\/ul><p>Places to find design ideas:<\/p><ul><li><p><a href=\"https:\/\/teemill.com\/blog\/2025-top-colour-trends-for-merch\/\" target=\"_blank\" rel=\"noreferrer noopener\">Teemill's Colour Trends of 2025 Report<\/a><\/p><\/li><li><p><a href=\"https:\/\/teemill.com\/blog\/trending-t-shirt-designs-for-autumn-winter-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trending Design Ideas for Autumn\/Winter<\/a><\/p><\/li><li><p><a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Trends<\/a><\/p><\/li><li><p><a href=\"https:\/\/trends.pinterest.com\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest Trends<\/a><\/p><\/li><\/ul><p><\/p><p><strong>Top Tip: <\/strong>Slogan tees are top performers across loads of fundraising shops and are easy to adapt to your own audience. They can be bold and simple, like <a href=\"https:\/\/greenpeaceshop.co.uk\/product\/resist-t-shirt-61080f9b6c402\/\" target=\"_blank\" rel=\"noreferrer noopener\">Greenpeace's RESIST T-Shirt<\/a>, illustrated with other elements, like <a href=\"https:\/\/thewildlifetrustsshop.com\/product\/easily-distracted-by-birds-t-shirt\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Wildlife Trusts' Easily Distracted By Birds design<\/a>, or lean into a shared community, like <a href=\"https:\/\/catsprotectionteemill.com\/product\/cosy-cats-club-oversized-jumper\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cats Protection's Cosy Cats Club print.<\/a><\/p><p><img src=\"https:\/\/images.podos.io\/yeay17lsh4zpr1mma0tjnzow55nlsdbv2trukvfxyhuxumek.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">-- <em>The Wildlife Trust leans into nature-inspired designs led by keyword research - 'Highland Cow Jumper' gets 590 searches\/month in the UK. 66% of sales for this Oversized Oat jumper come from organic traffic.<\/em><\/p><blockquote><p>\"Our partnership with Teemill has exceeded our expectations, their exceptional work with us and unwavering commitment to making The Wildlife Trusts store the best it can be has consistently impressed us. Their expertise, attention to detail, and innovative approach have elevated our store and enhanced our brand image.\"<\/p><\/blockquote><blockquote><p><em>-Connie Searson, Digital Fundraising and Communications Officer, The Wildlife Trusts<\/em><\/p><p><\/p><\/blockquote><p>To increase the awareness around your products, get your store featured in relevant news outlets, magazines and blogs. Stories around the amount of money raised with a particular collection or celebrity endorsements and ambassadors are likely to get picked up by journalists once you've established healthy PR relationships.<\/p><p><\/p><p><\/p><h3>\ud83d\ude80 Charities get a free <a href=\"https:\/\/teemill.com\/teemill-pro\" target=\"_blank\" rel=\"noreferrer noopener\">Teemill Pro<\/a> upgrade<\/h3><p><strong><a href=\"https:\/\/teemill.com\/sign-up\/brand\" target=\"_blank\" rel=\"noreferrer noopener\">Set up a free store, then contact our customer service<\/a><\/strong><\/p><p><\/p><p><\/p><h3>5. Influencer campaigns that increase reach<\/h3><p>Working with well-aligned influencers, artists, or celebrities can generate massive awareness and sales if you have a strong design, clear campaign terms, and shoppable links in place. It also makes it easier to land press coverage.<\/p><p>Successful campaigns often combine influencer promotion with user-generated content (UGC) and limited edition products to build urgency and excitement.<\/p><p><img src=\"https:\/\/images.podos.io\/1stbwrc6aztuh1nz4zjh1kpj8wg0t7k5bqfcl0wasxfk7ftr.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\"><a href=\"https:\/\/teemill.com\/blog\/t-shirt-prank-greenpeace-joe-lycett-harry-styles-sued-for-kit-kat\/\" target=\"_blank\" rel=\"noreferrer noopener\">Greenpeace\u2019s collaboration with comedian Joe Lycett<\/a> raised over \u00a370,000 for the NGO and when clothing brand <a href=\"https:\/\/teemill.com\/blog\/collaboration-with-artists-influencers-eco-kaila-alice-oseman\/\" target=\"_blank\" rel=\"noreferrer noopener\">Eco Kaila partnered with artist and author Alice Oseman,<\/a> the creator of the Heartstopper series, their limited edition Pride t-shirts sold out in under 60 minutes.<\/p><p>If you're a charity or good cause, the right influencer engagement strategy can lead to:<\/p><ul><li><p><strong>Retention and new donor acquisition<\/strong>- stores have reported that donors from this influencer engagement model are highly engaged. The people who have bought your tees are engaging with your campaign every time they go in their wardrobe and put on your t-shirt. They're quite literally wearing your cause on their chest.<\/p><\/li><li><p><strong>New ambassadors<\/strong>- sharing a selfie is an easy ask, and gets the influencer to share their commitment to you. This opens up the opportunity for you to then ask them to do more with you in the future, which might be more involved.<\/p><\/li><\/ul><p><\/p><p><strong>\ud83d\udca1 <a href=\"https:\/\/teemill.com\/blog\/get-celebrities-to-wear-products\/\" target=\"_blank\" rel=\"noreferrer noopener\">Check out our comprehensive guide to influencer collaborations here.<\/a><\/strong><\/p><p><\/p><p><\/p><h3>6. Reaching Gen Z<\/h3><p>Many charities struggle with reaching younger demographics and face apprehension over the future of donations.<\/p><p>The beauty of the charity t-shirt is how easily it blends with social media's selfie culture and offers a gateway to engaging young Gen Z and millennial audiences. Gen Z would rather buy a t-shirt that supports what they care about, then wear their values, rather than donating through more traditional channels.<\/p><p><img src=\"https:\/\/images.podos.io\/xdrx616we5rfrbc8ohrbq0d9ami4bego9ihohdymfrwgghtb.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\"><em>-- <a href=\"https:\/\/musicdeclares.shop\/\" target=\"_blank\" rel=\"noreferrer noopener\">Music Declares Emergency<\/a> uses <a href=\"https:\/\/www.instagram.com\/musicdeclares\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media <\/a>and leverages the support of musicians to reach a young, climate-conscious audience.<\/em><\/p><p>Creating a merch store with products that younger audiences are looking for will help you widen your pool of supporters and reach the next generation with your message.<\/p><p>Carefully consider the cut and style of your products and their designs, as well as the marketing channels you focus on.<\/p><p><em>Women's 'Baby Tees' <\/em>and <em>Oversized<\/em> cuts across genders are two examples of trending silhouettes that can be paired with a social media strategy that prioritises platforms like Instagram and TikTok, to appeal to Gen Z.<\/p><p>Thanks to the print-on-demand model, it's easy to jump on trends and pop culture moments with new designs or promotions. Create new products in minutes to address demand, without needing to wait months to bring a new product to market and miss the boat.<\/p><p><\/p><p><\/p><h3>7. Visibility across channels<\/h3><p>A well-integrated merch shop makes use of all your existing channels where supporters and donors are already engaging with you. That can include:<\/p><ul><li><p>Your email newsletters<\/p><\/li><li><p>Mail-outs<\/p><\/li><li><p>Events<\/p><\/li><li><p>Social media<\/p><\/li><li><p>Your main website<\/p><\/li><li><p>Existing paid advertising<\/p><\/li><\/ul><p>The best brands make their shops easily accessible and visible. That means:<\/p><ul><li><p>Adding a link to their shop in the menu of their main website<\/p><\/li><li><p>Featuring their shop regularly in the footer of email newsletters<\/p><\/li><li><p>Getting staff and ambassadors to wear their products during events, in social media content and at PR opportunities<\/p><\/li><li><p>Adding products to the end of your donation flow, when supporters are most engaged with you<\/p><\/li><\/ul><p><\/p><p><strong>Case study: <\/strong><a href=\"https:\/\/www.guidedogs.org.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Guide Dogs UK <\/a>store launched its first big collection in October 2024. This was promoted to 500k supporters through emails, a physical mail-out, and their products were also promoted on thank you pages for sponsoring a puppy. The customer journey was seamless \u2014 it embedded the products into the natural flow of how sponsors interact with the charity. This all contributed to a <strong>425% increase in traffic <\/strong>that month and a <strong>7.5% <\/strong><a href=\"\/blog\/?search=conversion+rate\" target=\"_blank\" rel=\"noreferrer noopener\">conversion rate<\/a> in their shop.<\/p><p>T-shirts, caps, tote bags, notebooks and mugs can be naturally incorporated into your content. By enabling YouTube Shopping, Instagram Shopping or TikTok Shop, you can tag products directly within your posts without salesy messaging.<\/p><p><img src=\"https:\/\/images.podos.io\/kzuh2wtrkpufqjh97rtqgs3u69qoz72x5s68fblyzgyoay72.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">-- <em>Set up <a href=\"https:\/\/teemill.com\/merch-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">shopping integrations<\/a> with YouTube, TikTok Shop, Instagram, Pinterest and more through Teemill's print-on-demand plugins.<\/em><\/p><p><\/p><h3>Final Thoughts<\/h3><p>Fundraising teams are often stretched for time and money, but still want to have the biggest impact possible to support their vision of a better world. We get it.<\/p><p>A print-on-demand shop featuring great designs that your target audience is looking for, underpinned by a sustainable supply chain and innovative low-waste technology with e-commerce features designed for merch is the answer.<\/p><p>Create your first t-shirt campaign today. Spread the word through influencer collaborations, integrating your products into your existing activities, and you'll be on your way to growing a new stream of income that allows you to reach more people and make a bigger difference.<\/p><h3><img src=\"https:\/\/images.podos.io\/ijgeewd5wgpkbwmxwzuwun3kkmugvt0vcmzxjcsyzbimyjvf.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">\ud83d\ude80 <strong>Start your free fundraising store<\/strong><\/h3><p><strong><a href=\"https:\/\/teemill.com\/sign-up\/brand\" target=\"_blank\" rel=\"noreferrer noopener\">Anyone can create t-shirts for charity. Try Teemill today.<\/a><\/strong><\/p><p><\/p><p><\/p><p><\/p><p>*<em>Based on royalties paid to the 20 top-performing charities using Teemill between August 2024-July 2025.<\/em><\/p><p><strong>\ud83d\udcc5 Published:<\/strong> October 1st, 2025<br><strong>\u270d\ufe0f Written by:<\/strong> S\u00e1ra Debreceni, Platform Content Lead<br><em>S\u00e1ra has multiple years of experience at Teemill, producing tutorials, video walkthroughs and providing key insights to help sustainable <a href=\"\/blog\/?search=ecommerce\" target=\"_blank\" rel=\"noreferrer noopener\">e-commerce<\/a> brands grow their online stores.<\/em><\/p><p><\/p>","urlTitle":"guide-to-print-on-demand-charity-t-shirt-fundraising","url":"\/blog\/guide-to-print-on-demand-charity-t-shirt-fundraising\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/guide-to-print-on-demand-charity-t-shirt-fundraising\/","fullUrl":"https:\/\/teemill.com\/blog\/guide-to-print-on-demand-charity-t-shirt-fundraising\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":{"id":1,"name":"Everywhere","code":"everywhere","created_at":null,"updated_at":null},"createdAt":1759157312,"updatedAt":1774072857,"publishedAt":1773998268,"lastReadAt":null,"division":{"id":12,"name":"Teemill"},"tags":[{"id":40,"code":"inspiration","name":"inspiration","url":"\/blog\/tagged\/inspiration\/"}],"metaImage":{"original":"https:\/\/images.podos.io\/dyd5lnwt6jm2hsb0e99ic7dfnorm5wnfa1ywsa3qlikcex3a.jpeg","thumbnail":"https:\/\/images.podos.io\/dyd5lnwt6jm2hsb0e99ic7dfnorm5wnfa1ywsa3qlikcex3a.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/dyd5lnwt6jm2hsb0e99ic7dfnorm5wnfa1ywsa3qlikcex3a.jpeg.jpg?w=1920&h=1440"},"metaTitle":"Raising over \u00a31m with Charity T-Shirts [Guide]","metaDescription":"Learn how to fundraise for charity and create charity t-shirts made from organic cotton, printed on demand with no upfront costs.","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":35,"title":"The 12 Best Movies For Business Startups 2025 - Netflix, Disney, Prime","url":"\/blog\/netflix-startups-business\/","urlTitle":"netflix-startups-business","division":12,"description":"Instead of scrolling through an Instagram feed or studying your mate's dinner on Facebook, we like the idea that as a store owner you can flip the relationship and use tech to make time on the sofa productive and profitable for you.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5c9dcaa0289175.83327431.jpg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5c9dcaa0289175.83327431.jpg.jpg?w=1920&h=1440"},"hidden":0},{"id":43,"title":"The 7 best business books everyone should read","url":"\/blog\/best-business-books\/","urlTitle":"best-business-books","division":12,"description":"In The Matrix, Neo just sits in a chair, and Morpheus uploads Kung Fu, how to fly helicopters and loads of other languages into his brain. 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