{"id":4629,"title":"How to build trust and credibility","description":"We continue our SEO series with one of our SEO principles - trust. We talk about how to build trust and how to build your credibility online which is all part of the fundamental SEO algorithm.","content":"

We continue our SEO<\/a> series with one of our SEO principles - trust. We talk about how to build trust and how to build your credibility online which is all part of the fundamental SEO algorithm.<\/p>

This is part of our Learn SEO series. You can check out our other blogs where we talk about the principles of SEO<\/a><\/u> - relevance<\/strong>, quality <\/strong>and trust<\/strong>, the importance of keyword research<\/a> and how to use Answer the Public<\/a> for better content in the SEO category of our Academy<\/a>.<\/p>

We're going to use our SEO series analogy of Google being like a digital High Street to talk about trust and credibility. Let's imagine we're there now, and we want to buy a chocolate bar.<\/p>

Relevance.<\/strong><\/h3>

First we look at what's relevant, so in this scenario, we would only be looking at sweet shops or convenience stores.<\/p>

Quality<\/strong>.<\/h3>

Our next step would be to look at the quality of these stores. We would look at the shops to make sure they look legitimate and meet our standards.<\/p>

Trust.<\/strong><\/h3>

The next important factor in our decision-making of which shop we go in first, is whether we trust the store and the products sold.<\/p>

Building up customer trust and making sure we've got lots of links and recommendations to our store helps to boost our search rankings when we are competing against other sites to that top spot on Google.<\/p><\/blockquote>

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The way that Google traditionally gave a trust score was by using links from endorsements.<\/p>

For example, if we sold chocolate on our website and another website called chocolatereviews.com said \"this particular chocolate bar sold by Teemill is brilliant\" and had a link to our product or site, that then counts as a link. That link builds up our trust score by being an endorsement from them to us. If we said on our Teemill store \"chocolatereviews.com is really good\" and linked them, then the endorsement is from us to them.

Here's a bit of history. Google's first version of the trust scoring metric was called Page Rank. It's a catalyst that set Google apart from the other search engine algorithms. The old school stuff like Meta Keywords is still relevant today and is now keyword matching. This is why Google used the function of relevance, quality and trust to list results rather than just relying on relevance.<\/p>

There are two ways that you can get a high trust score from Google.<\/p>