{"id":4594,"title":"How to do keyword research","description":"In this video and blog we continue our Learn SEO series with the role of keyword research. Keyword research is all about relevance. It's about making sure that we figure out what kind of language people are actually typing into Google and what words they use when they're searching.","content":"

In this video and blog we continue our Learn SEO<\/a> series with the role of keyword research.<\/p>

In the first episode of our Learn SEO series, The Principles of SEO<\/a><\/u>, we talked about everything that SEO work is based upon - the relationship between relevance<\/strong>, quality <\/strong>and trust<\/strong>, and how Google uses a mix of these three factors to decide where your store shows up in search results.<\/p>

Keyword research is all about relevance. It's about making sure that we figure out what kind of language people are actually typing into Google and what words they use when they're searching.<\/p><\/blockquote>

We call those words keywords, key phrases or search key phrases. It's important to use keywords that people are using to search with on your website, then Google can see that your website is relevant to those searches and feature you in the search results. That's what key phrase research is. It's about figuring out what people are searching for and putting it onto your site.<\/p>

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To demonstrate keyword research, first we need to know our intent. As we mentioned in the first episode, the difference between someone's intent and the words they would use to perform a Google search, is that intent is the overarching thing that they want. Intent is usually either a product or to find an answer, and the keywords are the words they would actually type into a search engine to find the answer to match their criteria.<\/p>

For example, we want a new fishing rod, so our intent is to buy a fishing rod. Key phrases would be what we would type into a search engine to find this new fishing rod. Here are some examples:<\/p>