{"id":2606,"title":"How to get press and media coverage for your startup brand","description":"With millions of people reading newspaper articles everyday, press and media coverage from national tabloids or local magazines is a great tactic for boosting your brand.","content":"<p>With millions of people reading newspaper articles everyday, press and media coverage from national tabloids or local magazines is a great tactic for boosting your brand.<br><br><img src=\"https:\/\/images.teemill.com\/5e3c9bdc1b7017.92830865.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"45303075\"><br><br>To help bring you this guide for getting press and media coverage, we got the lowdown from public relations (PR) and marketing relations guru, Harvey Broadhurst. Scroll down to learn more, or listen to the full podcast below:<br><\/p><div class=\"soundcloud\"><iframe src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/752790148&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" height=\"166\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/div><blockquote><p>\u201cYou have to understand what PR is and how it differs from other types of marketing. PR is very different to advertising. Everybody is aware of when they are being advertised to. We all scroll down our phones and see adverts and we know we are being sold to. There\u2019s no dishonesty there, it\u2019s just \u2018Here\u2019s a product, we want you to buy it.\u2019 PR is different because it\u2019s about getting earned opportunities to promote your brand.\u201d<\/p><\/blockquote><p>The great thing about a PR strategy is that it can have the same results as paid advertising, but it\u2019s free. PR helps to increase brand awareness and drive organic traffic to your store, without needing to cost you a penny.<\/p><p><img src=\"https:\/\/images.teemill.com\/5ee90a219c0100.33951732.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"53821871\"><br><br>If your brand has a message you think is important to share with the world, PR is a channel worth including in your marketing mix.<\/p><blockquote><p>\u201cReally early on, you are going to want to look for features. People who are just looking to cover you because you\u2019ve got an interesting story to tell. It\u2019s not time sensitive. It\u2019s not like you\u2019ve just launched a really innovative piece of tech. It\u2019s just that you are an interesting person, who has set up an interesting brand.\u201d<\/p><\/blockquote><p>If there\u2019s a topic in the news that is relevant to your brand, using PR to add value with a different take or opinion is a great way to raise your profile and message out there. Announcements or campaigns are another reason to promote through PR but remember to keep it about your brand and not your products.<\/p><p><img src=\"https:\/\/images.teemill.com\/5e3c992cec0972.89846071.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"45302396\"><br><br>When it comes to PR, it can be worth taking risks. Don\u2019t be afraid to be the first. This helps you to stand out from the crowd and eventually others may follow in your footsteps or feel inspired.<\/p><p>With around 90,000 journalists in the UK, there\u2019s a lot of people looking for something to write about. This can have an incredible impact on your brand\u2019s growth if done successfully. Even with so many journalists waiting to lap up their next story, it\u2019s not just a case of sharing anything and everything.<\/p><blockquote><p>\u201cJournalists don\u2019t write ads, they write stories.\u201d<\/p><\/blockquote><p>Brainstorm your ideas and be creative. You want to engage your audience through your brand\u2019s values or message. If people are interested in what your brand represents, it's likely they will want to learn more. A genuine story makes it appealing for journalists to write about your brand.<\/p><p><img src=\"https:\/\/images.teemill.com\/5ee90d4a395830.79652165.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"53822687\"><br><br>To start securing your PR opportunities, you\u2019ll need to get your messaging nailed down. Know what you want to say and keep it short and precise. Journalists will want any information in a concise, easy-to-read manner. Ultimately, the aim is to help journalists so that they can help you.<\/p><p>Do your research when it comes to your brand. Only contact journalists that will cover your topic of choice or may have written similar stories in the past. When looking for the relevant publications or journalists, don\u2019t rule out magazines or other forms of media. More targeted magazines and media can often be the right place for your story and help reach a like-minded audience.<\/p><p>When reaching out, Harvey suggests the best way is by phone. Journalists get thousands of emails a day so, contacting them directly is a more likely way to stand out from the crowd. Make a plan of what you want to say before you pitch your idea. Writing a short script will help you get your message across clearly. Provide stats, figures or quotes to back up your opinion. Once you have built interest over the phone, you can follow up with email and include some incredible photographs to go along with your story.<\/p><p><img src=\"https:\/\/images.teemill.com\/5ee90e3fb08b45.75253107.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"53822941\"><br><br>People are more likely to want to listen to you if you come across as genuine and relatable, so it\u2019s important to make sure your passion shines through in your pitch.<\/p><p>If you can\u2019t get through to your target journalist straight away be courteous and hold back for a short while. Keep it chill. Trying again later is better than hassling someone for an answer or reply.<\/p><p>Not everything happens the first time so don\u2019t get downhearted if your first attempt of reaching out doesn\u2019t work. If it\u2019s happening a lot and something isn\u2019t working, then look at it as an opportunity to re-evaluate your angle. It\u2019s easy to get blind sighted if you have strong opinions and are passionate towards your topic, so try speaking to someone with a non-biased opinion.<\/p><blockquote><p>\u201cThe most valuable thing you can do, is speak to somebody else about your brand and what your brand represents. Too often, people with their own brand get tunnel vision. They end up talking all this jargon, thinking it sounds really interesting, and people don\u2019t understand what they\u2019re talking about. It\u2019s really important to have that outside opinion and for them to ask questions a journalist might ask. That way, you can come up with and understand the messaging of who you are and how to explain that to an outsider.\u201d<\/p><\/blockquote><p><img src=\"https:\/\/images.teemill.com\/5e3c9b7ee4ab93.39086960.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"45303014\"><br><br>PR marketing can be challenging at first but when it works, the results can be significant in drawing a like-minded audience towards your brand. If you\u2019ve got a story that you truly believe in, keep improving and iterating your PR attempt until it pays off.<\/p><p>With the right story, attracting press and media coverage for your brand can be an affordable way to boost your brand and help you to reach a whole new audience. Effective PR coverage drives brand awareness, builds engagement with your brand, and can help to drive organic traffic to your store.<\/p><p>For more advice, tips and experiences on building a brand, check out our other Teemill podcast blogs in <a href=\"https:\/\/teemill.com\/blog\/?search=podcast\" target=\"_blank\" rel=\"noreferrer noopener\">Academy<\/a>. <\/p>","urlTitle":"how-to-get-press-and-media-coverage-for-your-startup","url":"\/blog\/how-to-get-press-and-media-coverage-for-your-startup\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/how-to-get-press-and-media-coverage-for-your-startup\/","fullUrl":"https:\/\/teemill.com\/blog\/how-to-get-press-and-media-coverage-for-your-startup\/","featured":false,"published":true,"showOnSitemap":true,"hidden":true,"visibility":null,"createdAt":1581029187,"updatedAt":1680691247,"publishedAt":1641985000,"lastReadAt":null,"division":{"id":12,"name":"Teemill"},"tags":[{"id":30,"code":"marketing","name":"marketing","url":"\/blog\/tagged\/marketing\/"},{"id":673,"code":"podcast","name":"podcast","url":"\/blog\/tagged\/podcast\/"}],"metaImage":{"original":"https:\/\/images.podos.io\/5e3c9bc22b2837.92532022.jpeg","thumbnail":"https:\/\/images.podos.io\/5e3c9bc22b2837.92532022.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5e3c9bc22b2837.92532022.jpeg.jpg?w=1920&h=1440"},"metaTitle":null,"metaDescription":"Press and media coverage is a great tactic for boosting traffic. In this tutorial we take you through how to get it.","keyPhraseCampaignId":4269,"series":[{"id":12,"title":"Podcasts","description":"Listen, learn and get inspired with our Teemill podcasts","createdAt":"2020-06-16T10:27:32.000000Z","updatedAt":"2020-06-16T10:27:32.000000Z","published":0,"urlTitle":"podcasts-listen-learn-get-inspired","url":"\/blog\/series\/podcasts-listen-learn-get-inspired","editUrl":"\/blogs\/series\/edit\/podcasts-listen-learn-get-inspired\/","fullUrl":"https:\/\/teemill.com\/blog\/series\/podcasts-listen-learn-get-inspired\/","division":12,"image":{"thumbnail":"https:\/\/images.podos.io\/5ee892cbda4a99.62982578.jpeg.jpg?w=640&h=auto","banner":"https:\/\/images.podos.io\/5ee892cbda4a99.62982578.jpeg.jpg?w=1920&h=auto"}}],"similarReads":[{"id":40,"title":"Streetwear photography inspiration from Nocturnal Creature","url":"\/blog\/streetwear-photography-inspiration\/","urlTitle":"streetwear-photography-inspiration","division":12,"description":"Instantly recognisable by their unique and edgy style, Nocturnal Creature's photography is fresh, fun and real. 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