{"id":38710,"title":"How the top YouTubers make their merch go further","description":"30% of the top YouTube creators' earnings come from selling their own merchandise. Through working with some of the biggest YouTube content creators, like Mr Beast (Beast Philanthropy - 23.6M subs), The Lion Whisperer (2.88M subs) and Yoga With Adriene (12.6M subs), we've devised some tips and tricks for maximising the potential of your merch, driving more eyes to your products and generating more sales. It's working for them, it can work for you too.","content":"

Whilst there are many possible ingredients in a recipe for growing your YouTube channel's revenue, selling your own products <\/strong>should be at the top of your list. With a print-on-demand model, your products are printed and sent when they're ordered so you don't need to invest in any stock upfront. You can start selling merch online for free (and create awesome custom clothing to wear yourself).<\/p>

30% of the top YouTube creators' earnings come from selling their own merchandise.<\/em><\/p><\/blockquote>

Through working with some of the biggest YouTube content creators, like Mr Beast (Beast Philanthropy - 23.6M subs), The Lion Whisperer (2.88M subs) and Yoga With Adriene (12.6M subs), we've devised some tips and tricks for maximising the potential of your merch, driving more eyes to your products and generating more sales. It's working for them; it can work for you too.<\/p>

\"\"Haven't set up your sustainable merch shop with Teemill yet? <\/strong>No worries - create your own merch store<\/a> in minutes. Design some awesome tees, jumpers, art and accessories, then check out our tutorial for connecting your shop to your YouTube channel. <\/a>Bookmark this post and come back here for our top tips to make your merch go further when you're ready to launch...<\/p>

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Things to try on YouTube<\/h2>

1. Enable YouTube Shopping to feature products around your videos<\/h3>

When you enable YouTube Shopping, your audience will see a link to your store on your channel homepage and be able to browse a dedicated Store tab.<\/p>

\"\"You can also choose specific products to show up underneath specific videos so viewers can shop exactly what you're wearing.<\/p>

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Bonus tip: add your store as one of the key links that show up in your channel description too, for easy access<\/p>

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2. Wear your products<\/h3>

Here's our biggest piece of advice <\/strong>up front: Make sure you're wearing your own merch. Sounds simple but it's easy to miss. Order your products at wholesale prices from the Teemill Sample Store.<\/a><\/p>

Your subscribers care about you. <\/strong>So to want to buy your products, they need to see you wearing your own stuff. It builds trust and shows that you're really invested in what you're selling to them.<\/p>

\"\"-- Kevin Richardson, AKA the Lion Whisperer, wears his t-shirts in his content often and his team are always on it when it comes to linking directly to the products he's sporting to maximise relevance, on and off YouTube - more on that below<\/em><\/p>

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3. Grab some stills<\/h3>

When filming in your merch, grab a few selfies or shorter video clips in-situ to reuse in your Community posts, add to your store's website and on other social media channels later.<\/p>

\"\"-- The Beast Philanthropy team found that when Mr Beast (Jimmy) himself wears their products, conversions go up, so they dedicated some time to shoot a few photos and make their site all about the creator rather than showing generic mockup models.<\/em><\/p>

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4. Include a direct call to action to shop<\/h3>

All of the YouTubers we work with wear their own t-shirts regularly in videos. And when they specifically point them out in their uploads and encourage their audience to check out their store, they see a massive spike in traffic and sales.<\/p>