{"id":31961,"title":"How to Sell Art On Etsy: Proven Tips That Will Actually Make Money","description":"Etsy is an excellent creator-focused online marketplace with 94 million active buyers interested in the creative, weird and wonderful \u2014 particularly sustainable products. But how do you make the most of it's active userbase, print on demand integration and marketing opportunities to find success selling your art on Etsy?","content":"

Etsy is an excellent creator-focused online marketplace with 94 million active buyers interested in the creative, weird and wonderful \u2014 particularly sustainable products<\/a><\/u>.<\/p>

With a great reputation as the home of independent sellers, with a pro ecommerce<\/a> experience to match, Etsy perfectly blends a sense of authenticity with high quality functionality, optimised product listing, email marketing<\/a> functionality and social media integration \u2014 perfect for developing your brand. It\u2019s the ideal platform for existing artists and creatives looking to branch out into merchandising<\/a>.<\/p>

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Etsy is a creator's platform<\/h2>

Etsy is a platform designed for creatives. Somewhere customers can reliably browse for unique and creative goods made with care by smaller designers. Etsy is a space for artists from all disciplines to find new audiences interested in something they wouldn\u2019t find anywhere else.<\/p>

This makes it an ideal fit for both budding and established artists looking to sell their art, whether that's through traditional art prints or even t-shirts using innovative print-on-demand integration. Etsy prioritises visuals and gives new brands the opportunity to shine.<\/p>

Choose your products: Should I sell original artwork or prints on Etsy?<\/h2>

Before setting up your Etsy store you should ask yourself \u2014 how do I want to sell my art?<\/p>

Selling unique, hand-crafted artwork through your own site can be a frustrating and time-consuming process that impacts profit and scalability opportunities. The process of personally hand drawing, painting or printing each individual order increases inconsistency between orders and errors, potentially damaging your band and store reputation. Likewise, bulk ordering too much product can leave you with overstock you\u2019re unable to shift.<\/p>

With a print-on-demand model<\/a>, you can automate the printing of your already popular artwork onto a range of products. Remember, paper isn\u2019t the only canvas. T-shirts, mugs, tote bags, stickers and puzzles all make a great home for your designs and help them reach entirely new audiences beyond your typical social media art lover.<\/p>

Print-on-demand<\/h2>

When utilising the print-on-demand model, it\u2019s important to consider your print supplier carefully.<\/p>

The quality of your products, reliability (and availability) of shipping and variety of options will all impact your store's ability to scale. Consumers are more interested in sustainably-produced<\/a><\/u>, printed and packaged products than ever before, making key purchasing decisions based on where items came from and how they\u2019re made. If you can\u2019t serve this market, you\u2019re missing out on a huge portion of Etsy\u2019s purchasing demographic.<\/p>

Your chosen print supplier will also impact your ability to develop customer loyalty and find new customers through reviews and word of mouth marketing. A quality print-on-demand partner goes a long way.<\/p>

What's great about the print-on-demand model is how flexible and experimental it is. Artist Chad Killoran<\/a> sells his work at both markets and online, utilizing Teemill's ecommerce features and Sample Shop, where you can buy products at wholesale prices. This allows him to experiment with new designs, get a feel for what's selling\/drawing attention in person and tweak his online store.<\/p>

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\"I\u2019m so glad that I chose to use Teemill for my art and fashion business. I want to use my wildlife artwork to create a better future for the planet, so it\u2019s really important for me to be working alongside a company who really shares my values. Teemill strives to do the best by the natural world in all areas of their work. I couldn\u2019t imagine working with a better company, keep up the great work Teemill!\" - Chad Killoran<\/strong><\/p><\/blockquote>

Look for what\u2019s trending<\/h2>

The right print-on-demand supplier will largely depend on which products you want to sell. You might have specific products in mind that accentuate your artwork, but it\u2019s important to balance that with products people are interested in and engaging with right now.<\/p>

Looking into what\u2019s getting a lot of reviews on Etsy can be a great indicator of this. Generally, this signals a product isn\u2019t just trending, but actively selling. Try searching for common design tropes on Etsy and seeing which products appear in the results. Popular stores and products will populate most of the top positions in these store results, giving you a clear indication of what consumers on the platform are engaging with.<\/p>

Sustainability<\/a>, for example, is a top trending topic right now with a lot of press behind it. Consumers aren\u2019t just looking for sustainable products, they\u2019re interested in discussing sustainability as a concept and learning what companies (including trustworthy independent sellers) are going to curb waste, such as utilising Teemill\u2019s open-access circular economy<\/a><\/u>.<\/p>

Optimise your Etsy storefront<\/h2>

Being on Etsy alone exposes your art to an entirely new consumer base, but you still need to optimise your storefront to give your store the best opportunity of appealing to those audiences.<\/p>

Make sure your store is SEO<\/a>-friendly and optimised to find customers in your niche. For new stores, that means:<\/p>