{"id":1576,"title":"5 tips to get started with social media ads to promote your brand","description":"A successful social media ad is a quick and easy way to grow your audience, get on more people\u2019s radars and sell more products. Learn how to get started with our top 5 tips for beginners in this introduction to ads blog.","content":"

Think you need a massive budget or huge business to run social media ads? Think again, Teemiller. Teemill Pros have had lots of success running small social media campaigns with small budgets. A successful social media ad is a quick and easy way to grow your audience, get on more people\u2019s radars and sell more products. It\u2019s not a get-rich-quick scheme though \u2013 you\u2019ll be pretty disappointed if you go into it expecting to make your first million. But if you\u2019re looking to bring in a steady stream of new customers, social media ads might be your new bestie.<\/p>

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So, how do you know if you\u2019re ready to get started with social media ads? Well, if you get pretty good organic traffic to your Teemill store already, you\u2019ve got great imagery, and your Teemill store is fully optimised (quality product descriptions<\/a>, and all your pages set up) you\u2019re probably ready to take the plunge. And remember to make sure your Teemill store\u2019s design is dreamy too, especially if this is where you\u2019re sending the advert traffic - first impressions matter.<\/p>

Ready? Here\u2019s the low-down on getting started with social media ads, for complete beginners.<\/p>

1. Pick your content
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As with any social media post, your ad needs to be thumb-stopping and engaging. That means killer imagery of your very-best pieces with pictures that are bright and vibrant, or really fun video content. Use shots of your t-shirts (lifestyle pictures work best) or quick videos of the production process finishing on the end result \u2013 Teemillers have had great wins with video ads. If you\u2019re not sure what content to use, you could set up two identical ads with only the visual changed \u2013 comparing the results will help steer your next set of ads.<\/p>

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A good idea is to set up a few different ads at once: one with a carousel, one with a video and one with a still image. Facebook likes to have choices and will automatically send traffic to the ad version that\u2019s doing the best \u2013 so even if one content type performs badly, you won\u2019t lose money doing it this way.<\/p>

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\u2018Boosting\u2019 a post that you\u2019ve already had good results with is another neat idea. That way, you can be more confident that people will engage with it, while reaching your followers that didn\u2019t see the post the first time around.<\/p>

Pro tip: don\u2019t worry if you don\u2019t have your own imagery nailed just yet \u2013 use Drive<\/a> in Teemill to access lots of high quality images for free.<\/p><\/blockquote>


2. Set your goal
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What do you want to get from your social media ad campaign? For some Teemillers, this might be awareness \u2013 more eyes on your prize. For others, sales is their main priority. Get this straight before you get to work building your ad \u2013 the algorithm for each ad type works differently, and your chosen social media platform (Facebook, Instagram, Pinterest, Twitter) will want to know this when you\u2019re setting your ad up. Just remember, awareness ads are unlikely to bring in profit. While it might look like you\u2019ve invested money for no return, what you will end up with is valuable followers and fans, who are likely to spend money in your Teemill store after a few more interactions with your brand.<\/p>

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3. Work out your audience
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When you\u2019re setting up your social media ad, the platform will ask you who to send your ad to. There\u2019s a few ways to do this: you can use \u2018interests\u2019 to find people interested in your niche, like feminism, charity or sustainability<\/a>. Or, you can target people who are similar to your customers \u2013 this is called a Lookalike ad. If you\u2019ve got the Facebook Tracking Pixel Plugin<\/a> set up through Teemill, Facebook will consider the types of people already buying from you and create a custom audience that mirrors this one\u2019s interests and demographic. You can also target people by age, gender and location.<\/p>

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4. Work out your budget
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If you follow only one piece of advice from this post, make it this one: only invest what you\u2019re willing to lose. Ads can be amazing for your business, but their success isn\u2019t a guarantee, and results can take time \u2013 using ads is a long-term growth strategy. We recommend testing the waters with a small budget first, like \u00a320, then investing more if you see some success. The more you invest, the more people you\u2019ll reach \u2013 but don\u2019t let that force your budget up. You can hedge your bets by making use of Teemill offers, running your ads in conjunction with things like free shipping. Put this info in your ad and make the most of the extra incentive.<\/p>

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5. Retarget your customers
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People who\u2019ve already visited your Teemill store, or who have bought from you before, are much more likely to make a purchase. So another cool way to use social media ads is retargeting: sending adverts specifically to these people. You might want to do this after your first ad campaign ends, targeting a second ad to the people who landed on your site from the first one. Again, this is pretty simple to do on Facebook or Instagram if you\u2019ve set up the Facebook Tracking Pixel Plugin<\/a> on Teemill \u2013 just select \u2018retarget\u2019 when you\u2019re setting your ad up, and the platform will do the rest.<\/p>

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Once your ad campaign has finished it\u2019s important to take a look at the results. That way, if you want to run ads again, you know what works and what doesn\u2019t \u2013 which means your next set should perform even better. If you made a return on your investment, e.g. made more in sales than you spent on your ad, you can count your ad as a success. If you ran two different types of advert, or two adverts with different content, be sure to compare the two as a guide for next time. But remember: if your ads aimed to get new followers, or raise awareness of your brand, they\u2019re unlikely to have brought in sales straight away. Check other stats, like how many people clicked to your website or how many new followers you have, to decide whether the advert was worthwhile.<\/p>

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