{"id":4621,"title":"How to Use Answer the Public to Boost Organic Traffic to Your Online Store","description":"We continue our SEO series with the role of blogging. We talk about a short, fast tool that you can use to publish content to grow your traffic and help get your store to the top of Google.","content":"<p><strong>\ud83d\udcc5 Published: July 30, 2025<\/strong><br><strong>\u270d\ufe0f Written by: S\u00e1ra Debreceni, Platform Content Lead at Teemill<\/strong><br><em>S\u00e1ra has multiple years of experience at Teemill, producing tutorials, video walkthroughs and providing key insights to help sustainable <a href=\"\/blog\/?search=ecommerce\" target=\"_blank\" rel=\"noreferrer noopener\">e-commerce<\/a> brands grow their online stores.<\/em><\/p><p>Imagine a steady stream of customers finding your brand through Google, YouTube or Instagram, not because you paid for ads, but because you gave them the exact answers they were searching for.<\/p><p>That\u2019s the power of <a href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Answer the Public<\/a>, a popular keyword research tool that helps brands and creators discover the questions their audience is asking online. In this guide, we\u2019ll show you how to use it to create content that drives search traffic\u2014and ultimately sales\u2014for your clothing brand or online business. It's a beginner-friendly way to get started with <a href=\"\/blog\/?search=SEO\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a>.<\/p><p>In the age of AI, creating a high volume of great content that answers specific customer questions is <a href=\"https:\/\/teemill.com\/blog\/how-to-market-print-on-demand-products-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">even more important<\/a> for getting your website picked up by Large Language Models (LLMs) like ChatGPT.<\/p><h3>\ud83d\udca8 TL;DR:<\/h3><ul><li><p>Answer the Public shows you real search queries from Google, Bing, YouTube, TikTok, Amazon and Instagram to help you boost SEO.<\/p><\/li><li><p>It's a powerful way to generate ideas for new blogs and pages to create.<\/p><\/li><li><p>Follow these 5 steps to get the most out of it: ask the right questions, ensure relevance in the results, answer those questions with content, promote your products naturally in your posts, and optimise them for keywords.<\/p><\/li><\/ul><p><\/p><h2><strong>What is Answer the Public?<\/strong><\/h2><p>Answer the Public is a free keyword tool that turns search engine data into a visual map of real questions and phrases people search for online. It's incredibly useful for:<\/p><ul><li><p>Finding content ideas that match actual user intent<\/p><\/li><li><p>Creating blogs, <a href=\"\/blog\/?search=descriptions\" target=\"_blank\" rel=\"noreferrer noopener\">product descriptions<\/a> or videos that answer specific queries<\/p><\/li><li><p>Improving organic visibility and growing search traffic<\/p><\/li><li><p>Understanding customer concerns and language<\/p><\/li><\/ul><p>There are lots of other ways to do this, too. Explore the rest of <u><a href=\"https:\/\/teemill.com\/blog\/?search=seo\" target=\"_blank\" rel=\"noreferrer noopener\">our SEO series<\/a><\/u> to find out more about growing your sales using search data, how to do keyword research and how to build trust and credibility in order to rank in Google.<\/p><p><img src=\"https:\/\/images.teemill.com\/mubsrsba2ebl7ndncwa0sf7iucnxs2edbecdseyjiur3jtoi.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">The great thing about Answer the Public is that, on top of looking at Google searches, you can also use it to view searches from Bing, YouTube, TikTok, Amazon and Instagram. So it's not just organic search traffic that you can increase but also social media traffic.<\/p><p>With <a href=\"https:\/\/www.prweek.co.uk\/article\/1925270\/instagram-content-start-appearing-google-search\" target=\"_blank\" rel=\"noreferrer noopener\">Google's recent announcement that it will start surfacing Instagram content in search results<\/a>, the work you put into visibility on Instagram will also help you on Google.<\/p><h2>Is Answer the Public free?<\/h2><p>There is a free option, which grants you 3 free searches a day and limited visibility of data related to the volume of people searching for specific keywords. The free version is plenty to get you started.<\/p><p>You can also upgrade to an Individual, Pro or Expert plan, ranging from \u00a311 to \u00a3199 per month.<\/p><h2>Who is Answer the Public designed for?<\/h2><p>Tools like Answer the Public are useful for anyone wanting to generate online traffic to their website including:<\/p><ul><li><p>If you had an online brand and want to get more organic traffic and sales<\/p><\/li><li><p>If you are thinking about launching a brand and are putting together a strategy for driving traffic<\/p><\/li><\/ul><p>Here are five easy steps to using Answer the Public for your content strategy:<\/p><ul><li><p>Step 1: Ask the right questions<\/p><\/li><li><p>Step 2: Make sure it\u2019s relevant<\/p><\/li><li><p>Step 3: Create content that answers questions<\/p><\/li><li><p>Step 4: Weave in your product<\/p><\/li><li><p>Step 5: Optimise for search<\/p><\/li><\/ul><p>We'll go into detail on each one now.<\/p><p><\/p><h2>1. Ask the Right Questions<\/h2><p>People are hunting for answers to their questions online. That means your content should provide them. Often, they'll go to Google to ask their questions, sometimes they'll go to TikTok and more and more frequently they'll turn to AI assistants like ChatGPT. The first step to meeting them there is finding out what their questions are. You can use Answer The Public to do that.<\/p><p><strong>Example:<\/strong><br>If you sell sustainable t-shirts and type \u201ceco-friendly t-shirts\u201d into Answer the Public, it will generate related questions like:<\/p><ul><li><p>\"Are t-shirts bad for the environment?\"<\/p><\/li><li><p>\"Are t-shirts recyclable?\"<\/p><\/li><li><p>\"What is considered eco-friendly material?\"<\/p><\/li><\/ul><p><img src=\"https:\/\/images.teemill.com\/vs8micr3nhcijgi0izeeawagxytegr7alnef17oofbjd3d3f.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\"><\/p><p>These queries are golden opportunities to create content that ranks and sells.<\/p><p>\ud83d\udc49 Think about your niche: What would a beginner ask? What concerns or comparisons might they search for?<\/p><p><\/p><h3>\ud83d\udca1 \ud83d\ude80 Looking<strong> to launch a brand?<\/strong><\/h3><p><strong>Sign up for your free Teemill store<\/strong> and start turning search queries into sales.<br><strong><a href=\"https:\/\/teemill.com\/sign-up\/brand\" target=\"_blank\" rel=\"noreferrer noopener\">Create your store now<\/a><a href=\"https:\/\/teemill.com\/sign-up\/brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u2192<\/a><\/strong><\/p><p><\/p><h2>2. Make Sure It\u2019s Relevant<\/h2><p>Before turning those search terms into content, ask: <strong>Does this align with what I sell or stand for?<\/strong><\/p><p>Let\u2019s go back to the eco-friendly t-shirt brand example. Suggestions from Answer The Public referencing other brands like ZARA are less relevant but you could create content to answer them and offer your own products as a better alternatives to them.<\/p><p>Every blog post should bridge the gap between a real search query and a product or story you can offer. The answers you provide to people's questions should have some link to your product.<\/p><p>\ud83c\udfaf Relevance drives click-throughs, conversions, and higher Google rankings.<\/p><p><img src=\"https:\/\/images.teemill.com\/yl5yj7erzvav21tfajunbtcnqarsakmtcaupaw3hdb76bfwl.jpeg.jpeg?w=1140&amp;v=2\" alt=\"A woman on the beach wearing a printed t-shirt designed using answer the public to find the search term.\" title=\"A woman on the beach wearing a printed t-shirt designed using answer the public to find the search term.\"><img src=\"https:\/\/images.teemill.com\/bdidty7e3fextkd66c0ztfw2cdyfgxdlsz6uliqqawphsfuy.jpeg.jpg?w=1140&amp;h=auto\" alt=\"Man wearing a printed t-shirt of a polar bear paddleboarding, a design developed from search data research.\" title=\"Man wearing a printed t-shirt of a polar bear paddleboarding, a design developed from search data research.\"><img src=\"https:\/\/images.teemill.com\/msly4ixn1iz2mtr7cyjsnaojflqtjzps8bxyyyrakv4po5j7.png.jpg?w=1140&amp;h=auto\" alt=\"Man wearing a printed t-shirt of a graphic river scene, a design developed from keyphrase research.\" title=\"Man wearing a printed t-shirt of a graphic river scene, a design developed from keyphrase research.\"><em>-- <a href=\"https:\/\/rapanuiclothing.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rapanui <\/a>is a clothing brand that writes blogs on their Teemill store to help drive traffic. Rapanui uses search data to find the kind of questions people are searching for that align with their brand and products. Their blogs target their ideal customers so when those customers find helpful content on their site, they're more likely to stick around and check out the products.<\/em><\/p><p><\/p><h2>3. Create Content That Answers the Questions<\/h2><p>Now take those queries and turn them into <strong>blog titles, product pages, or even FAQs<\/strong>.<\/p><p><strong>Example:<br><\/strong>Sticking with the eco-friendly t-shirts example, you could write blogs like:<\/p><ul><li><p>\u201cTop 5 fabrics with a low carbon footprint\"<\/p><\/li><li><p>\"Fabrics to stay away from when shopping for t-shirts\"<\/p><\/li><li><p>\"Are t-shirts bad for the environment? 10 things to consider\"<\/p><\/li><\/ul><p>Why this works: Google sees your post as directly answering a popular question, improving your visibility.<\/p><p>These posts aren\u2019t just helpful\u2014they also lead your audience directly to your products.<\/p><p><img src=\"https:\/\/images.teemill.com\/4wqgxayhzp5tltppf5z8bwkqpwefhawoa86ewkt4ysj6eqf3.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">Want to explore more Answer the Public alternatives? Many keyword tools offer similar features. Look into:<\/p><ul><li><p>Ubersuggest<\/p><\/li><li><p>Keywords Everywhere<\/p><\/li><li><p>AlsoAsked<\/p><\/li><li><p>Semrush's Keyword Magic Tool<\/p><\/li><li><p>Using ChatGPT to generate ideas around a topic<\/p><\/li><li><p>Looking at what Google suggests under 'People also searched for' when you type in words related to your brand<\/p><\/li><li><p>Start typing the start of a phrase into Google and see what auto-complete recommendations it comes up with<\/p><\/li><li><p>Google Keywords<\/p><\/li><\/ul><p><\/p><h3>\ud83d\udca1 \ud83d\ude80<strong>Build your online brand for free<\/strong><\/h3><p><strong>Get started on Teemill<\/strong> and access tutorials, SEO tools, and more.<br><strong><a href=\"https:\/\/teemill.com\/sign-up\/create\" target=\"_blank\" rel=\"noreferrer noopener\">Launch your brand<\/a><a href=\"https:\/\/teemill.com\/sign-up\/brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u2192<\/a><\/strong><\/p><p><\/p><h2>4. Weave Your Product into the Content<\/h2><p>Every blog you write is a soft invitation for your reader to become a customer.<\/p><p>For eco-conscious shoppers, <strong>value-driven content builds trust<\/strong>. Add product mentions that flow naturally:<\/p><ul><li><p>Showcase a \u201cTop Picks\u201d list with clickable images<\/p><\/li><li><p>Mention product materials when discussing <a href=\"\/blog\/?search=sustainability\" target=\"_blank\" rel=\"noreferrer noopener\">sustainability<\/a><\/p><\/li><li><p>Include links to <a href=\"\/blog\/?search=collections\" target=\"_blank\" rel=\"noreferrer noopener\">collections<\/a> or featured products<\/p><\/li><\/ul><p>Pro Tip - Think about the customer journey and funnel readers to buy: blogs bring them in, but a product mention might close the sale.<\/p><p><img src=\"https:\/\/images.teemill.com\/ilaemaym12kcexeyavubpmj2kqas4oad7e0eihibeyz9aekl.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\"><\/p><h2>5. Optimise for Search Engines<\/h2><p>Creating helpful content is only half the job. Now you need to make sure it gets found.<\/p><p>Here\u2019s how to optimise:<\/p><ul><li><p>Use your target phrase in the title (e.g., \u201care t-shirts recyclable\u201d)<\/p><\/li><li><p>Add headers, bullet points and numbers to make content scannable<\/p><\/li><li><p>Use internal links to related blogs or products<\/p><\/li><li><p>Include at least one external authoritative link to another site<\/p><\/li><li><p>Optimise images with alt text<\/p><\/li><li><p>Improve your domain authority to appear more trustworthy to search engines - do this through getting featured in other online publications\/blogs\/newspapers<\/p><\/li><\/ul><p><img src=\"https:\/\/images.teemill.com\/juttcr9w3xmrgww2lgaq87fjtl9wwjy3xqv32ihtlzjryolp.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">Inside <a href=\"https:\/\/teemill.com\/ecommerce-website-builder\" target=\"_blank\" rel=\"noreferrer noopener\">Teemill's print-on-demand e-commerce platform<\/a>, you can create blog posts to add to your website and optimise them for SEO. Inside the blog publisher, you can make sure that SEO meta data is correctly set up.<\/p><p><strong>Want some help? <\/strong>Teemill stores come with feature called Teerank, a built-in SEO tool that makes optimisation even easier. <strong><a href=\"https:\/\/teemill.com\/sign-up\/brand\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up here to start your free e-commerce store.<\/a><\/strong><\/p><p><\/p><h2>Summary<\/h2><p>To recap, here\u2019s how to use Answer the Public to boost SEO and traffic:<\/p><ul><li><p><strong>Ask the right questions<\/strong> using real search data<\/p><\/li><li><p><strong>Check that the topics are relevant<\/strong> to your store<\/p><\/li><li><p><strong>Turn those queries into helpful content<\/strong><\/p><\/li><li><p><strong>Subtly promote your products<\/strong> within your content<\/p><\/li><li><p><strong>Optimise your posts for search engines<\/strong> using SEO best practices<\/p><\/li><\/ul><p>Whether you're exploring tools like Answer the Public or looking for sites like Answer the Public, the key is using real search intent to shape your brand\u2019s voice and visibility.<\/p><h3>\ud83d\udca1 \ud83d\ude80 <strong>Start your journey to sustainable e-commerce<\/strong><\/h3><p><strong>Create a Teemill store in minutes and start reaching customers organically.<\/strong><br><strong><a href=\"https:\/\/teemill.com\/ecommerce-website-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up now \u2014 it\u2019s free<\/a><a href=\"https:\/\/teemill.com\/sign-up\/brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u2192<\/a><\/strong><\/p><h2><\/h2><h2>FAQs<\/h2><p><strong>1. What does Answer the Public do?<\/strong><br>It shows you real questions people are asking online so you can create content that meets those needs.<\/p><p><strong>2. How does Answer the Public work?<\/strong><br>It pulls autocomplete data from search engines like Google as well as social media platforms and organises it into question-based search queries.<\/p><p><strong>3. What is Answer the Public used for in SEO?<\/strong><br>Mainly for keyword research and blog content ideas that help you rank organically.<\/p><p><strong>5. What are tools like Answer the Public useful for?<\/strong><br>They're great for idea generation, SEO strategy, and improving content relevance.<br><\/p>","urlTitle":"how-to-use-answer-the-public","url":"\/blog\/how-to-use-answer-the-public\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/how-to-use-answer-the-public\/","fullUrl":"https:\/\/teemill.com\/blog\/how-to-use-answer-the-public\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":{"id":1,"name":"Everywhere","code":"everywhere","created_at":null,"updated_at":null},"createdAt":1589885041,"updatedAt":1757570426,"publishedAt":1757514013,"lastReadAt":null,"division":{"id":12,"name":"Teemill"},"tags":[{"id":30,"code":"marketing","name":"marketing","url":"\/blog\/tagged\/marketing\/"},{"id":457,"code":"video","name":"video","url":"\/blog\/tagged\/video\/"},{"id":654,"code":"s-e-o","name":"SEO","url":"\/blog\/tagged\/s-e-o\/"}],"metaImage":{"original":"https:\/\/images.podos.io\/5ee38a2168c091.24583961.jpeg","thumbnail":"https:\/\/images.podos.io\/5ee38a2168c091.24583961.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5ee38a2168c091.24583961.jpeg.jpg?w=1920&h=1440"},"metaTitle":"How To Use Answer The Public To Increase Traffic","metaDescription":"Find out what Answer The Public does and how it works to help you with SEO. Get recommendations for alternatives to the keyword tool.","keyPhraseCampaignId":4149,"series":[{"id":5,"title":"SEO","description":"Learn how to get your Teemill store to the top of Google using SEO","createdAt":"2020-06-09T18:29:40.000000Z","updatedAt":"2020-06-10T09:35:36.000000Z","published":0,"urlTitle":"online-course-seo-learn-basics","url":"\/blog\/series\/online-course-seo-learn-basics","editUrl":"\/blogs\/series\/edit\/online-course-seo-learn-basics\/","fullUrl":"https:\/\/teemill.com\/blog\/series\/online-course-seo-learn-basics\/","division":12,"image":{"thumbnail":"https:\/\/images.podos.io\/5edfc704425343.34974177.jpeg.jpg?w=640&h=auto","banner":"https:\/\/images.podos.io\/5edfc704425343.34974177.jpeg.jpg?w=1920&h=auto"}}],"similarReads":[{"id":40,"title":"Streetwear photography inspiration from Nocturnal Creature","url":"\/blog\/streetwear-photography-inspiration\/","urlTitle":"streetwear-photography-inspiration","division":12,"description":"Instantly recognisable by their unique and edgy style, Nocturnal Creature's photography is fresh, fun and real. In this dose of Teemill inspo, we catch up with their founder to get his advice on how to create original photography for your brand.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5c8dfcbad57ee4.57720394.jpg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5c8dfcbad57ee4.57720394.jpg.jpg?w=1920&h=1440"},"hidden":0},{"id":44,"title":"How to get influencers to wear your products: Ultimate guide to viral fundraising campaigns","url":"\/blog\/get-celebrities-to-wear-products\/","urlTitle":"get-celebrities-to-wear-products","division":12,"description":"A recognisable face wearing your product can be thumb-stopping content for your audience and help you to grow likes, reach and traffic. In this blog we're talking about how to connect your product with influencers, including templates for how to reach out to them.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5c93b706581121.45148005.jpg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5c93b706581121.45148005.jpg.jpg?w=1920&h=1440"},"hidden":0},{"id":70,"title":"Fashion photography inspiration and tips","url":"\/blog\/how-to-fashion-photography-inspiration-taking-good-pictures\/","urlTitle":"how-to-fashion-photography-inspiration-taking-good-pictures","division":12,"description":"A key ingredient to marketing your products is high quality, original photography. It's the one thing that all the top 50 Teemill stores have in common. It brings your brand to life, expressing what you're all about before we even get to the captions. That's how it leads to higher conversion rates, turning followers into visitors and visitors into customers. And with our Sample Store, you can order your products at wholesale prices to photography. You'll find tonnes of inspiration in Academy to get you started with planning your first photoshoot and tips and tricks for scroll-stopping shots.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5edf6a03be0dc6.28860351.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5edf6a03be0dc6.28860351.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}