{"id":1479,"title":"Bundles: Build engaging stories as well as basket value","description":"Creating bundles is the best way to increase your Average Order Value. The key to making them a success is building engaging marketing stories around them. A 'Weekend Shopper Bundle', for example, could include everything you need to go shopping - a comfy tee, a jumper for layering up when it gets chilly, and a tote bag to carry around your shopping. Building lifestyle stories around your bundles will help to engage your customers as they can relate it to their own day-to-day activities. If you can wear it together, your customer will buy it together. Find out more about bundling up in our blog.","content":"

\"It was the single best thing we ever did to increase basket value.\"<\/em><\/strong><\/p>

That\u2019s the words of a start-up founder using Teemill as the backbone of their brand and he was talking about bundles<\/a>. Bundles are basically a way to get multiple items at a time in one package, for a small discount.<\/p>

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-- Once you've created a bundle, don't forget to snap some photos of the products worn together to create a story that ties them up with a bow<\/em>

Bundles are one of those really obvious parts of retailing that can easily be missed online. When we go to the shops, retailers have learned to encourage us to buy a few things at a time on a visit. That\u2019s why there\u2019s stuff like chewing gum or snacks by the tills, and it\u2019s why you can buy multipacks of stuff for a little less than buying just one thing. It works out better for the store if you spend more, and the customer can save a little sometimes if they do.<\/p>

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On Teemill, you can take a whole bunch of your products and sell them together in a bundle.<\/p><\/blockquote>

If every customer used to buy one thing, and now buys one bundle, you\u2019ll more than double your revenue - and your customer can save a little if you price the bundle a little better than buying your products one at a time. Everybody wins. Once you have a few products, you can build a bundle from your Products<\/a> page.<\/p>

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-- This 'Weekend Shopping Bundle' tells a story your customers could easily engage with.<\/em><\/p>

The key is to build engaging marketing stories with your bundles. The \u2018Weekend Shopper Bundle\u2019 above includes everything you need to go shopping - a comfy tee, a jumper for when things get chilly, and a tote bag to carry around your shopping. Building lifestyle stories around your bundles will help to engage your customers as they can relate it to their own day-to-day activities.<\/p>

If you can wear it together, your customer will buy it together.\u00a0<\/p><\/blockquote>

A fun way to build bundles is to create a sticker pack and follow it up with a sticker+tee combo too. Pro stores can create eco-friendly stickers<\/a> through Studio, and there's even a library of cool sticker backgrounds uploaded for you to design with. Make sure these bundles are clearly visible in your Collections<\/a> as lots of people are happy to add a few cool stickers to a tee they've had their eye on for that tiny bit extra.<\/p>

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--In our testing, the top stores creating sticker + t-shirt bundles bumped up their Average Order Value<\/a> by 3%.<\/em><\/p>

When it comes to marketing your bundles, making them feel special is all about relative scarcity. It\u2019s important the products within them are available individually too so the customer can contrast, and see the saving. We sometimes see them put in different categories, or sprinkled over one category. You can make them a separate page linked in your Menu to make them super visible.<\/p>

It\u2019s also important to remember that for many customers bundles are appealing because they make life easier. It might be that at Christmas or other gift-focused times of year, you build gift guides, or collections for gift buyers populated with bundles. Remember the kind of customer buying a bundle likes the low-stress aspect, so make them easy to find.<\/p>

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-- Couples' and Little & Large bundles make gift-shopping easy for your customers.<\/em><\/p>

And if you want to make the most of the Bundle Maker, take a look around and survey how many people wear really basic, plain products. Plus (nearly) everyone changes their clothes each day, so one of the best tactics we\u2019ve seen is creating plain products - without a design - and packaging them up as plain packs of 3 or 5 tees. It\u2019s one of the most popular bundles on the top performing stores. Fast, simple, timeless and genuinely useful for your customer.<\/p>

A similar idea works for adding some of your best-selling prints to a bundle if they share similar colours or a general theme- quick and easy. Add a nifty name like 'Tree-hugging Tee Bundle' if it's all things forest and you've got yourself a whole new product with a fresh new flavour that feels separate from the individual products that are included. It creates that nice feeling of buying into a story, not just some individual items.<\/p>

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-- Ecosia's 'Tees 4 Trees' Collection forms a set of prints that share a similar look and feel - perfect for a bundle.<\/em><\/p>

Both gifting and plain packs are logical, and with outfits and marketing stories for your bundles, you can be radical. With really smart merchandising<\/a>, you can arrange your collection to cover an array of purchase points for varying budgets. A \u00a320, \u00a340, \u00a365 and \u00a3100 option, say, that gives your customers a choice - good, better, or if they have to have the best....<\/p>

Add bundles <\/a>to your store now and keep an eye on your Analytics <\/a>page to see how they impact your Average Order Value.





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