{"id":1593,"title":"Beach to streets: Ocean conservation t-shirt design ideas","description":"The business-as-usual approach to making products has led to widespread pollution that is harmful for wildlife as well as for the humans. It makes sense, then, that brands who are passionate about conservation want to share their message on tees made from organic cotton and shipped in plastic-free paper mailers. So how do these brands create success and what tactics can you use to follow in their footsteps? In this blog, we dive into some of the top marine conservation stores to give you some answers.","content":"

35% of all microplastics in the ocean come from washing synthetic clothing. That means that the business-as-usual approach to making products has led to widespread pollution that is harmful for wildlife as well as for the humans. It makes sense, then, that brands who are passionate about conservation want to share their message on tees made from organic cotton and shipped in plastic-free paper mailers. So how do these brands create success and what tactics can you use to follow in their footsteps? In this blog, we dive into some of the top marine conservation stores to give you some answers. Scroll on...<\/p>

Make your values clear<\/h3>

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-- Marine Conservation Society have been the UK\u2019s leading charity for the protection of our seas, shores and wildlife for over 30 years. They know their brand inside and out.<\/em><\/p>

It's important to be clear about your cause. The Marine Conservation Society introduces it's website to new visitors with a strong statement that draws in customers who share their values:<\/p>

Our ocean is at a tipping point. We are fighting to turn the tide and restore its health.<\/p><\/blockquote>

One great way to keep your brand's messaging consistent across time and on different platforms is to build a set of brand guidelines. This could include exactly how you want to express certain ideas and the things you want to say again and again as well as the types of imagery you want to share. According to the Rule of 7 in advertising, a customer needs to hear your message 7 times before they act. Stay consistent across your homepage, product pages, social media and blogs so that you'll be remembered for your recognisable brand voice.<\/p>

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-- Slogan tees like 'Save our seas' do well because they're memorable and catchy. Try to replicate that in all your writing as well as your design work.<\/em><\/p>

If your brand is all about life under the waves, use relevant language like the Marine Conservation Society have done with 'turning the tide' on their homepage. For a brand all about protecting big cats, you could tell customers you want to 'hear their roar' instead, by sharing pictures of them wearing your products and why they care about the issue. You can come up with some great puns and plays on words that will make your followers chuckle (which means they'll be more inclined to share it with their friends).<\/p>

Design to send a message<\/h3>

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-- Betty and Brah hand draw their designs from their living rooms, enjoying their view of the seaside for inspiration. The sea is practically built into every design.<\/em><\/p>

Some designs catch your eye because of the beauty of them. Others because of the message. Some conservation-focused brands go for striking illustrated designs inspired by the world around us, encouraging anyone who sees them to reflect on how we can protect it. That's the David Attenborough-style approach. If that's your style, check out the Rainforest design pack <\/a>in Studio.<\/p>

Another route you can take is that of the power slogan. It's more of a Greta Thunberg approach because it's direct and you can't ignore it. And when it comes to big issues that require solutions today, this can create a lot of attention for your brand that drives traffic, and therefore, sales.<\/p>

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-- Betty and Brah create a wholesome space on the internet where they can share their love for surfing and beach walks with their dog. On the other hand, Marine Conservation Society and Surfers Against Sewage send more direct messages that quickly get conversations going.<\/em><\/p>

Studio<\/a> is full of ready-made and remixable designs and slogans that you can add to your favourite products, whichever style you're after.<\/p>

The best way to make your designs pop is to order samples<\/a> and snap some of your own original photography<\/a>. A punchy slogan and an epic photo make for better memorability and more clicks. That's why you'll find awesome photography that's on brand and aspirational on all of these stores.<\/p>

Test out different products<\/h3>

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-- Beyond tees and jumpers, Blue Planet Society know how to make the most of their designs by turning them into art prints and tote bags too.<\/em><\/p>

If your store is all about the message and you're keen to spread it far and wide, consider expanding your product range to include accessories too.<\/p>

Stickers<\/a> and tote bags allow your customers to take your designs everywhere with them whilst an awesome print<\/a> hanging on the wall is sure to spark a conversation with the next friends that come over for dinner. Try out all these products in the More tab when you're next creating in Studio.<\/a><\/p>

Use social media to build connections<\/h3>

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-- Betty and Brah show real people wearing their designs on their social media as well as their adorable dog, weaving their products into the seaside life they love for a seamless beachy vibe.<\/em><\/p>

Social media is a great place to find other people who care about the same issues as you and your brand. The best stores all focus on storytelling and providing entertaining or educational, high quality content to their followers, not just pushing their products.<\/p>

Sharing your face and opening up conversations with your captions will create the communities that lead to growth. Customers love to buy from people they would consider virtual friends.<\/p>

If there are current events that relate to your brand, get involved in the conversation and use the relevant trending hashtags.<\/p>

Shout about the impact of your products<\/h3>

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-- All your products are carbon neutral<\/a> and made using natural materials in renewable energy-powered factories.<\/em><\/p>

Don't forget to let customers know how they are helping to support planet-friendly causes with every purchase. Using only paper mailers keeps more plastic from polluting our land as well as our oceans. Organic cotton farming ensures that no nasty fossil fuel-derived chemicals are used on the farms. At every stage of production, care is taken to ensure that wildlife thrives and biodiversity is preserved.<\/p>

The best stores frequently share these details with customers and add them to homepages and product descriptions<\/a>. These stories make great content ideas for your weekly newsletter<\/a>, blogs and social media too.<\/p>

We hope this blog has inspired you to get out there and make some waves.<\/p>

If your brand is campaigning for a better world, share your vision with us below and let us know how you're using your store to further your cause.<\/p>","urlTitle":"ocean-print-design-ideas-tshirt","url":"\/blog\/ocean-print-design-ideas-tshirt\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/ocean-print-design-ideas-tshirt\/","fullUrl":"https:\/\/teemill.com\/blog\/ocean-print-design-ideas-tshirt\/","featured":false,"published":true,"showOnSitemap":true,"hidden":true,"visibility":null,"createdAt":1571047989,"updatedAt":1667887216,"publishedAt":1635867057,"lastReadAt":null,"division":{"id":12,"name":"Teemill"},"tags":[{"id":40,"code":"inspiration","name":"inspiration","url":"\/blog\/tagged\/inspiration\/"}],"metaImage":{"original":"https:\/\/images.podos.io\/5e8aee37c72266.04883407.jpeg","thumbnail":"https:\/\/images.podos.io\/5e8aee37c72266.04883407.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5e8aee37c72266.04883407.jpeg.jpg?w=1920&h=1440"},"metaTitle":"Conservation t-shirt design ideas","metaDescription":"We show you how the biggest sustainable marine conservation brands create success on their online stores and spread their message.","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":35,"title":"The 12 Best Movies For Business Startups 2025 - Netflix, Disney, Prime","url":"\/blog\/netflix-startups-business\/","urlTitle":"netflix-startups-business","division":12,"description":"Instead of scrolling through an Instagram feed or studying your mate's dinner on Facebook, we like the idea that as a store owner you can flip the relationship and use tech to make time on the sofa productive and profitable for you.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5c9dcaa0289175.83327431.jpg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5c9dcaa0289175.83327431.jpg.jpg?w=1920&h=1440"},"hidden":0},{"id":43,"title":"The 7 best business books everyone should read","url":"\/blog\/best-business-books\/","urlTitle":"best-business-books","division":12,"description":"In The Matrix, Neo just sits in a chair, and Morpheus uploads Kung Fu, how to fly helicopters and loads of other languages into his brain. Neo can do anything. That's basically what books are, although they do take a little longer. So we've pre-sorted some of the best business books that we've read and found useful for people building a brand online. Learn from successful entrepreneurs, read their journey to success and build an entrepreneurial mindset so you can make your brand a success.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5c8e29ea58d3b2.79971756.jpg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5c8e29ea58d3b2.79971756.jpg.jpg?w=1920&h=1440"},"hidden":0},{"id":105,"title":"The best feminist t-shirt brands around","url":"\/blog\/feminist-t-shirt-design-ideas\/","urlTitle":"feminist-t-shirt-design-ideas","division":12,"description":"Feminism means business. Thanks to the likes of Emma, Michelle and of course Queen B, the new wave of feminism is a topic that's ingrained into our culture. We're dedicating this blog to just a few of the Teemillers who are getting behind B's vibe.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5c9f16b1682865.10624479.jpg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5c9f16b1682865.10624479.jpg.jpg?w=1920&h=1440"},"hidden":0}],"labels":{"monitorCheckExcluded":"1"}}