{"id":103,"title":"Freepost: How to set up free shipping offers for your brand","description":"We've tested loads of different offers from discounts, to buy-one-get-one-frees and everything in between, and free shipping gets the best response by a significant margin. That's why, every month, we enable a Freepost promotion on your store. Read our blog to find out everything you need to know to make the most of the biggest weekend of the month using the best marketing strategies.","content":"

\ud83d\udcc5 Published: August 1, 2025<\/strong>
\u270d\ufe0f Written by: S\u00e1ra Debreceni, Platform Content Lead at Teemill<\/strong>
S\u00e1ra has multiple years of experience at Teemill, producing tutorials, video walkthroughs and providing key insights to help sustainable e-commerce<\/a> brands grow their online stores.<\/em><\/p>

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When running your own online brand, it can be hard to know where to start with offers and promotions - which onesa are worth the effort? At Teemill, we do all the hard work for e-commerce stores using our platform.<\/p>

Every month, right after payday, Teemill's AI automatically enables a Freepost<\/a> promotion for all products using the Teemill platform, usually from 9am Friday to midnight Sunday. In this post, we give you all the details and show you can promote the offer and boost sales, whilst earning the same profit.<\/p>

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\ud83d\udca1 \ud83d\ude80 170+ brands launch on Teemill every week - ready to start a clothing brand with zero upfront costs?<\/strong><\/h3>

Sign up for free \u2192<\/a><\/strong><\/p>

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This tutorial is intended for Teemill e-commerce<\/a> stores as Freepost is applied automatically in the cart of stores hosted through Teemill. The offer is not available for accounts using a Teemill app or integration, including Etsy.<\/em><\/p>

On average, the top Teemill stores see a <\/em>70% increase in sales<\/em><\/strong> when they market a Freepost promotion, compared to their previous week. Some stores are even seeing <\/em>up to a 130%<\/em><\/strong> boost compared to a do-nothing scenario.<\/em><\/p><\/blockquote>

This is what that could look like for your sales, based on a real store focusing most of their marketing efforts purely on Freepost weekends:<\/p>

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In this blog we explain why a limited-time, regular offer of Free UK Shipping is the best promotion around and direct you to the marketing tips from our experts that you can use to get the most out of it.<\/p>

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How does Freepost work?<\/h3>

Check your Masterplan<\/a> in the Marketing area to find out when the next offer weekend is - we usually host them on the last weekend of every month, right on time for payday, when your customers are most likely to be buying.<\/p>

Your customers do not need a code, offers are applied automatically at checkout. Teemill covers the cost of this offer for you so you'll still earn the same profit per item.<\/p>

During Freepost weekends, shipping is free for all UK orders.*<\/p>



In the lead-up to the offer, look out for content from us on your Teemill Dashboard, in your inbox and in your push notifications with reminders, marketing tips, and announcements of new graphics and templates you can use for your promotion.<\/p><\/blockquote>

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*Note: this offer is not applicable for shipping applied to fine art or canvas prints. You will be charged for the shipping of these separately.<\/strong><\/p>

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\ud83d\udca1 \ud83d\ude80 Want the benefits of free shipping for your online store without the cost?<\/strong><\/h3>

Create a Teemill store for free \u2192<\/a><\/strong><\/p>

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Free shipping weekends are the most successful offer across Teemill<\/strong><\/h3>

When we built Teemill we knew that you wanted to be an independent brand with an independent store, with all the benefits of accessing a quality platform with tech that's free because it's shared. On our side, we have the benefit of being able to see what's working across all the stores, and what we learn, everyone benefits from.<\/p>

We tested loads of different offers from discounts, to buy-one-get-one-frees and everything in between, and free shipping gets the best response by a significant margin.<\/p><\/blockquote>

If that sounds weird, we thought so too, but the data doesn't lie.<\/p>

When we got these results in, we also thought that people would probably want some variety in their offers too. We compared mixing it up versus stores that sent the same Freepost weekend reminder every month. Counter-intuitively, instead of creating boredom with the same offer every month, we found that the once-monthly Freepost just around payday suited the rhythm and familiarity of repeat customers.<\/strong><\/p>

So if you have a Teemill store and want to increase your sales, the best offer at the best time is locked in automatically and ready to go.<\/p>

The research has been done, the factory is ready, and you're ready to go. So what are the fastest, easiest ways you can get your orders flowing?<\/p>

How to make the most of offers on your Teemill store<\/strong><\/h3>

If growing your sales is important to you, then making sure your audience is aware that they can get Freepost on your items is a priority.<\/p>

Make time to schedule your Freepost marketing ahead of time every month, and once you've done it a few times, you'll find that you're saying similar things every time, so you can bank your best quality pieces of content and reuse them again and again on socials and in emails.<\/p>

Here are the 6 key steps that the top stores take to see success with Freepost:<\/p>