{"id":20372,"title":"Peddle your wares: Power up your marketing calendar","description":"From National Siblings Day and Log Cabin Day, to Earth Day and World Oceans Day, the calendar year is packed with dates that can help optimise your store. In this blog, we will learn how to take planned marketing to the next step.","content":"

Here\u2019s a great way to optimise your Teemill store: keep an eye on the calendar<\/strong>.<\/p>

From lighthearted celebrations like National Siblings Day and Log Cabin Day, to dates that deal with matters such as Earth Day and World Oceans Day, the calendar year is packed with dates relevant to your designs<\/strong>. The calendar shapes conversations online and offline and if you're looking for more traffic, you can ride the groundswell of diary events to get in the conversation or amplify your voice to raise awareness about causes that you are passionate about. In this blog, we will learn how to take planned marketing to the next step. Even if that is for toe wiggling (Wiggle Your Toes Day is August 6th, in case you were wondering).

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If events create a focal point you can work with in your calendar, then cycling is a handy demographic because cyclists seem to do loads of events all the time. As we type, the Tour of Britain<\/strong> is hitting our shores here in the UK. If you missed that, there'll be more: Cycle to Work Day is another date where you can peddle your bike-related wares (August 4th, make a note).<\/p>

Use relevant event hashtags to make the most of the opportunity to join the conversation online and contribute something new, creative and fun.<\/p><\/blockquote>

Keep an eye out for cycling being in the news to join the online chat with your community. Using official hashtags<\/strong> like #tourofbritain means you can engage with like-minded people, even if they're not following you. You can also use scheduling apps to plan posts when you're not actually around for the cycling event in question (because you're away on a cycling holiday, natch).<\/p>

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To optimise your store to this, your ideal audience, make sure you have either a link in your bio or a linktree<\/strong> set up on Instagram and TikTok, and that you share your product on Instagram stories with a link sticker to your Teemill store. On YouTube, you can wear your product in your videos<\/strong> (even if you\u2019re not talking about cycling) and add a link in the video description.\u00a0<\/p>

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If you\u2019re on a roll after that, Christmas is probably your best opportunity, because more adults in the UK<\/a><\/u> enjoy cycling to running, playing football or strength training: that equals a lot of people looking for pressies for bike lovers. And because cyclists love the great outdoors, don\u2019t forget to shout about how great your products are for the planet<\/a><\/strong>, too.<\/p>

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Not into cycling? You\u2019ve still got the chance to get involved in Video Games Day, World Vegan Day and International Sloth Day to name but a few. Check Events<\/a> in your shortcuts<\/strong> for some starter ideas and join the conversation.<\/p>










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