{"id":1551,"title":"Why social media is your secret weapon to save the world","description":"Social media is a platform that gives so many individuals and organisations that are working to make the world a better place the opportunity to be heard. Learn how to harness the power of social media with this guide.","content":"

Social media is a platform that gives so many individuals and organisations that are working to make the world a better place the opportunity to be heard. But sometimes people don\u2019t understand the full power that they hold in their hands. Much like the infinity gems from Marvel, people don\u2019t understand the power that speaking up about your work and products on social media yields and the massive impact it can have on raising funds.<\/p>

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Why you should shout about your work on social media.
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If you're an individual or organisation that is doing great work, or you're a charity raising funds for a cause, firstly - you're awesome. Secondly - you should be shouting about what you're doing everywhere that you can. With half the world's population using social media, sharing your brand on Instagram, Facebook and Twitter is a good place to start. It's likely that people following you or your hashtags are looking for ways that they can get involved and help the work that you're doing. If how to do this isn't obvious, you're leaving your supporters stuck.<\/p>

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Let\u2019s take a look at Teemillers Ecosia, the search engine that plants trees. Ecosia yields the power of social media like a pro, Thor and his hammer status. Ecosia aren\u2019t afraid to post about their amazing work on socials and they aren\u2019t afraid to speak up to rally their supporters towards a cause. These guys want to be heard.<\/p>

The secret to unlocking the power of social media and turning followers into shoppers is by framing products the right way.<\/p><\/blockquote>

When Ecosia post their tees on their social media, they're super clear about what buying a product means for their cause.<\/p>

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By saying each product sold plants 20 trees, Ecosia are providing their supporters with a simple way to support their cause, and their supporters know exactly how their purchase is helping. When someone buys a tee, they're not just buying a tee. They're planting 20 trees and doing their bit to save the planet.<\/p>

Tips on how to post your products on Instagram.
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Instagram is all about amazing photography<\/a>, and we get that your feed might have a specific aesthetic or style that your followers are used to seeing. If you want to shout about your work and how people can support you without cramping your Insta style, we've got just the trick.<\/p>

Top Teemillers use Instagram multi-image posts to share their content and products all in one. Using a multi-image post means that when someone checks out your feed, they see the content that they\u2019re used to seeing, and only see the product when they swipe through.<\/p>

Take a look at this Insta feed from BBC Earth and see if you can spot the t-shirt. Bet you can\u2019t...<\/p>

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Didn\u2019t find it - did you? Here it is, hidden behind the cute bear climbing up a tree...<\/p>

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BBC Earth have framed their tee, which is raising awareness of deforestation, behind the amazing photography that their Insta followers are used to seeing and love them for. By choosing images that reflect the issue (deforestation) followed by the way people can help (spread awareness) it's also allowed them to frame their products in the right way.<\/p>

Following the structure of a multi-image post can also help with the captions that you use when posting. If your products support a specific issue or are fundraising for a cause, make it super easy for your followers to see this by using the \"issue - solution\" formula.<\/p>

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Check out Blue Planet Society. They shared a rad photo of their products, and the caption spelled out the issue followed by their solution. The issue (whaling) followed by how people can help towards the solution (buy a product to support Blue Planet Society so that they can continue campaigning to end whaling). Simple.<\/p>

Framing your products using the \"issue - solution\" formula means that you're not sounding salesy when you share your products.<\/p><\/blockquote>

Using this formula gives people a good reason to purchase and shows people how they can support you. And if you want to take it to Doctor Strange levels of smart, use this formula for the production descriptions on your store. That way, you can just share your products straight to socials with a ready-made caption.<\/p>

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If you\u2019re someone that's busy saving the world, whether it's protecting wildlife, removing plastic from the ocean, fundraising for health research, empowering women or campaigning for our climate - you\u2019re amazing. So speak up.<\/p>

If you want people to support you, you\u2019ve got to actually tell them about the work you're doing and how they can help.<\/p><\/blockquote>

The more people that buy your tees, the more profit you have to reinvest in your cause and the more amazing work you can do. Win-win.<\/p>

If you take one thing away from this blog, remember this: If you don\u2019t speak, you won\u2019t be heard. Now go get your Avengers suit and get ready to harness the power of social media to achieve your mission.<\/p>

Images: Friends of the Earth, Ecosia, BBC Earth, Blue Planet Society, WWF.<\/em><\/p>","urlTitle":"promote-charity-social-media","url":"\/blog\/promote-charity-social-media\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/promote-charity-social-media\/","fullUrl":"https:\/\/teemill.com\/blog\/promote-charity-social-media\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1570718780,"updatedAt":1680692085,"publishedAt":1647259229,"lastReadAt":null,"division":{"id":12,"name":"Teemill"},"tags":[{"id":30,"code":"marketing","name":"marketing","url":"\/blog\/tagged\/marketing\/"},{"id":44,"code":"socialmedia","name":"socialmedia","url":"\/blog\/tagged\/socialmedia\/"}],"metaImage":{"original":"https:\/\/images.podos.io\/5da98347d38ee3.53331298.jpeg","thumbnail":"https:\/\/images.podos.io\/5da98347d38ee3.53331298.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5da98347d38ee3.53331298.jpeg.jpg?w=1920&h=1440"},"metaTitle":null,"metaDescription":"Learn how to harness the power of social media to make the world a better place and join tonnes of users already doing it.","keyPhraseCampaignId":4281,"series":[],"similarReads":[{"id":40,"title":"Streetwear photography inspiration from Nocturnal Creature","url":"\/blog\/streetwear-photography-inspiration\/","urlTitle":"streetwear-photography-inspiration","division":12,"description":"Instantly recognisable by their unique and edgy style, Nocturnal Creature's photography is fresh, fun and real. In this dose of Teemill inspo, we catch up with their founder to get his advice on how to create original photography for your brand.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5c8dfcbad57ee4.57720394.jpg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5c8dfcbad57ee4.57720394.jpg.jpg?w=1920&h=1440"},"hidden":0},{"id":44,"title":"How to get influencers to wear your products: Ultimate guide to viral fundraising campaigns","url":"\/blog\/get-celebrities-to-wear-products\/","urlTitle":"get-celebrities-to-wear-products","division":12,"description":"A recognisable face wearing your product can be thumb-stopping content for your audience and help you to grow likes, reach and traffic. In this blog we're talking about how to connect your product with influencers, including templates for how to reach out to them.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5c93b706581121.45148005.jpg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5c93b706581121.45148005.jpg.jpg?w=1920&h=1440"},"hidden":0},{"id":70,"title":"Fashion photography inspiration and tips","url":"\/blog\/how-to-fashion-photography-inspiration-taking-good-pictures\/","urlTitle":"how-to-fashion-photography-inspiration-taking-good-pictures","division":12,"description":"A key ingredient to marketing your products is high quality, original photography. It's the one thing that all the top 50 Teemill stores have in common. It brings your brand to life, expressing what you're all about before we even get to the captions. That's how it leads to higher conversion rates, turning followers into visitors and visitors into customers. And with our Sample Store, you can order your products at wholesale prices to photography. You'll find tonnes of inspiration in Academy to get you started with planning your first photoshoot and tips and tricks for scroll-stopping shots.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5edf6a03be0dc6.28860351.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5edf6a03be0dc6.28860351.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}