{"id":40756,"title":"3 steps to selling sustainable and ethical kids' clothing online","description":"If you have an existing store catering to adults, add a Kids' Collection to appeal to a wider market and open up a whole new category of gifting aimed at parents.\n\nIn this blog post we'll share our top design tips for creating your products based on the best-selling designs across our best performing stores and show you how to market your children's clothing to drive sales.","content":"<p>Designing your own kids' clothing to sell online is quick and easy with Teemill's <a href=\"https:\/\/teemill.com\/ecommerce-website-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\">print-on-demand platform<\/a>. If you have an existing store catering to adults, add a Kids' Collection to appeal to a wider market and open up a whole new category of gifting aimed at parents.<\/p><p>In this blog post, we'll take you through what makes Teemill the best platform for setting up your print-on-demand kids' clothing and share our top design tips for creating your products based on the best-selling designs across our best-performing stores. We'll also show you how to market your children's clothing to drive sales.<\/p><p><img src=\"https:\/\/images.teemill.com\/owjcr8rrn9ztkl4x5lgu8j9ajrqqbh3gclgcsdwnpyty8wc2.jpeg\" alt=\"owjcr8rrn9ztkl4x5lgu8j9ajrqqbh3gclgcsdwnpyty8wc2.jpeg\"><\/p><p><\/p><h2>Step 1: Selecting the best materials<\/h2><p>Creating your kids' range should start with choosing the very best materials for children's sensitive skin.<\/p><h3>Choose organic cotton for quality and softness<\/h3><p>All Teemill kids' clothing is made with<a href=\"https:\/\/teemill.com\/circular-fashion-supplier\/\" target=\"_blank\" rel=\"noreferrer noopener\"> certified organic cotton<\/a>, printed using water-based inks and sent in plastic-free packaging. Every item is printed to order, so there's no waste and you don't need to hold any stock.<\/p><p><img src=\"https:\/\/images.teemill.com\/gmtnhu0mdpahc81sqwdakhauarjolnjw6mgczm2yq0gycuem.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">There are lots of benefits to using organic materials. It makes our products stronger, longer lasting, softer and breathable. Perfect for keeping up with all the antics kids get up to.<\/p><p>It's also a material that has huge benefits at an environmental level, boosting biodiversity and soil quality because no chemicals are sprayed on the fields.<\/p><p><img src=\"https:\/\/images.teemill.com\/ulxqb4sth77hsxmy929h27cqvfvutouymikoji8z9q7ddcxq.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\"><\/p><p>And because it involves no nasties, it's kind to skin, ensuring that little ones stay comfy and happy all day long.<\/p><p><\/p><h3>Made to be remade when they grow out of it<\/h3><p>Our <a href=\"https:\/\/teemill.com\/blog\/ted-talk-sustainability-circular-economy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Remill scheme<\/a> is the ideal complement to your children's clothing.<\/p><p><img src=\"https:\/\/images.teemill.com\/snm6m6v0bpsh3ejqr7cyiuqc4pytalkhg0kvge94twlwaicw.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">Since kids grow fast, parents will inevitably be left with piles of out-grown tees every few months. To make sure it doesn't end up as waste, you can encourage them to <a href=\"https:\/\/remillfibre.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">send their clothing back to us to be remade into new products.<\/a> They'll receive a Remill voucher in exchange to say thanks. We're now accepting 100% cotton clothing from any brand (see full Ts &amp; Cs at <a href=\"https:\/\/remillfibre.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">remillfibre.com<\/a>) with Free UK postage included.<\/p><p>When you enable <a href=\"https:\/\/teemill.com\/plugins\/remill\/\" target=\"_blank\" rel=\"noreferrer noopener\">the Remill plugin,<\/a> your customers can use their Remill vouchers in your checkout, for the value of up to \u00a35 off their next order.<\/p><p>This means you can tell parents to send back their worn-out kids' clothing and get a voucher per item to spend on the next size up of their child's favourite designs.<\/p><p><\/p><h2>Step 2: Designing your children's clothing<\/h2><p>Next, you'll need some colourful designs to bring some fun to your collection.<\/p><h3>Design for play, curiosity and personality<\/h3><p>The best kids' designs are colourful and vibrant. The top-performing Teemill stores are seeing great success with 2 types of designs in particular:<\/p><ul><li><p><strong>1. Poster-style or A-Z compilations of animals, plants and more. <\/strong>These allow children to learn about different species and varieties of objects, encouraging their curiosity.<\/p><\/li><\/ul><p><img src=\"https:\/\/images.teemill.com\/dvyg55jgrxeglni66yzwmxjoxaxlyrcsmnsrkrmrpi8jlr46.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\"><img src=\"https:\/\/images.teemill.com\/3tg0vl9wu9b5p0zx1hzkg94wirn9vv2nzazmuqvjeppmw9ja.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">-- <em>This Wildlife Trust ladybird tee shot up in popularity during Spring 2024, claiming 3 out of the top 5 best-seller slots on the store, in various colours<\/em><\/p><p><img src=\"https:\/\/images.teemill.com\/9vuqrtx8s2s8u0kbf9dpcbcmx5nknkciwnyuuy0672kkpbbq.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\"><img src=\"https:\/\/images.teemill.com\/ozhzus5vmxrwxkl2q1txklwp1tfvic3qpqd6u54hivpalxop.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">-- <em>The Shark Trust store saw an easy win for a kids' design by creating an A-Z of sharks. A mini wearable encyclopaedia<\/em><\/p><ul><li><p><strong>2. Inspirational slogans that encourage and affirm. <\/strong>You can tie in your mission and what your audience hopes their children will grow up to be.<\/p><p><\/p><\/li><\/ul><p><img src=\"https:\/\/images.teemill.com\/sodkjplmspnwpzuvdqoznjwjwidbzzs062ecxosvf6aexldr.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">-- <em>Design by Kinship's adorable back-print slogan tee<\/em><\/p><p><img src=\"https:\/\/images.teemill.com\/wyw6mtjrabopdwryamzhafswtjt0kxejqdejw8umnbsylqbu.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">-- <em>Man Who Has It All wants to flip gender norms on their heads early, re-engineering a classic 'Boys Will Be Boys' slogan to be a positive affirmation for young girls instead<\/em><\/p><p><\/p><h3>Remix ready-made designs in Teemill Studio<\/h3><p>We've pre-populated the<a href=\"https:\/\/teemill.com\/create-a-product\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Teemill Studio<\/a> with hundreds of illustrations that you can use to create your kids' products.<\/p><p><img src=\"https:\/\/images.teemill.com\/ml9tvros4uzbkhklbzqphqcpbuyhe8ouzedxxcgcl8lvhlfi.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">Teemill also gives you free AI Mockup photography so you can showcase your creation straightaway on a range of models.<\/p><p><img src=\"https:\/\/images.teemill.com\/xt6fm7oejeuni9ffi90eae66funf7wyyb6qwhuxvuqbyq9ov.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">-- <em>Bring designs to life instantly with AI Mockups<\/em><\/p><p><\/p><h3>Add a Custom Studio to your store for personalisation<\/h3><p>Teemill Pro stores can <a href=\"https:\/\/teemill.com\/store-help\/how-do-i-add-the-custom-studio-to-my-store\/question\/how-do-i-add-the-custom-studio-to-my-store\/\" target=\"_blank\" rel=\"noreferrer noopener\">add a Studio<\/a> to the front end of their store to allow customers to design their own products.<\/p><p><a href=\"https:\/\/teemill.com\/plugins\/studio-settings\/\" target=\"_blank\" rel=\"noreferrer noopener\">Using the Studio plugin,<\/a> you can set up pricing for this and select which keywords you want to recommend to customers searching for design elements.<\/p><p>Encourage parents to let their children loose on your Studio to design what they want to wear themselves. It's a recipe for maximum customer satisfaction and a memorable experience with your store.<\/p><p><img src=\"https:\/\/images.teemill.com\/h81uvzfv7q5pvu1w4hdtzxp3ucrxcbpbywmiq1uf5td6cgsg.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">-- <em>Check out <a href=\"https:\/\/www.instagram.com\/reel\/CQEMCicoNCR\/?igsh=cTEyYmplN3E4Zzk3\" target=\"_blank\" rel=\"noreferrer noopener\">this Reel from Design By Kinship <\/a>showcasing the fun to be had with a Custom Studio<\/em><\/p><p><\/p><h2>Step 3: Marketing your kids' range<\/h2><p>Once you've created your designs and your collection is ready to go, here are some top tips for promoting these products.<\/p><h3>Bundle up<\/h3><p>Teemill Pro stores can create discounted <a href=\"\/blog\/?search=bundles\" target=\"_blank\" rel=\"noreferrer noopener\">bundles<\/a> of kids' tees or child + adult combinations, making for adorable Little and Large co-ordinated outfits. Adding bundles to your store helps to raise your <a href=\"\/blog\/?search=aov\" target=\"_blank\" rel=\"noreferrer noopener\">Average Order Value<\/a> whist giving customers more, for less.<\/p><p><img src=\"https:\/\/images.teemill.com\/o9dl7y5mswjkqzrgqzmvrzou1rnmbxpxuovypghwuwewsrqq.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">-- <em>We Are All Windrush tees for all the family<\/em><\/p><p><img src=\"https:\/\/images.teemill.com\/05ji27z8csl6uj31giwk6hisz6pqk9etqas56uk1sbob7nnm.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">We love these matching tees from Design By Kinship - definitely an ideal Father's Day gift. Design by Kinship is all about family, a sentiment which always comes through in their marketing and photography and appeals to parents everywhere.\u2060<\/p><p>By creating a bundle, they offer an ideal gift that's made to share. Making sure to include keywords in their product titles and descriptions like 'gifts for dad' will also help people already searching for this online find them.<\/p><p><\/p><h3>Snap original photography to bring products to life<\/h3><p>The Number 1 top recommendation we give to stores is to invest some time into original photography. You can order samples of your products at wholesale prices from the <a href=\"https:\/\/teemill.com\/wholesale-shop\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sample Store, <\/a>then get snapping. Add these photos to your website and throughout your marketing to put your brand's stamp on the products.<\/p><p><img src=\"https:\/\/images.teemill.com\/jxwxmgszkwxzgtjro7l29hzhcqfnug4obugvtqpazrfi555q.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">-- <em>Great original <a href=\"\/blog\/?search=photography\" target=\"_blank\" rel=\"noreferrer noopener\">photography<\/a> from Teemill start up clothing brand Moss Peak, oozing nostalgia and fun.<\/em><\/p><p><\/p><h3>Ask for User Generated Content - and share it<\/h3><p>Another way to get more great photos of your products is to ask customers to submit their own. An easy way to do this is through social media, asking customers to tag your brand. You could even run a giveaway or competition for the best photos.<\/p><p>This serves as evidence to new customers that your products are loved by many (crucially, the kids) and is a fun way to engage with your audience.<\/p><p><img src=\"https:\/\/images.teemill.com\/lww537hl0epczgwu18yv579f8tg0jvolwkt1adbskj3ttixx.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">-- <em>One of Greenpeace's youngest supporters at Extinction Rebellion's The Big One march in 2023<\/em><\/p><p><img src=\"https:\/\/images.teemill.com\/3js9r3d9qp5z9o63bolaytw6f9cf7ade7pllwtn8gqk4zf2f.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">-- <em>Man Who Has It All hosts a <a href=\"https:\/\/manwhohasitallshop.com\/customer-gallery-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer Gallery <\/a>on their store to showcase all the great photos of customers wearing their products - an excellent form of social proof.<\/em><\/p><p><\/p><h3>Plan ahead for the Summer Holidays and Christmas<\/h3><p>Our final tip is to explore the <a href=\"https:\/\/teemill.com\/masterplan\/\" target=\"_blank\" rel=\"noreferrer noopener\">Teemill Masterplan <\/a>- a calendar of upcoming events and important dates to help you plan your launches to land at the most relevant times.<\/p><p>For children's clothing, the period before the Summer Holidays (June\/July) is a great time to give parents a chance to treat their minis to something new, ready to take on all their summer adventures. They've likely already grown out of last year's wardrobe...<\/p><p><img src=\"https:\/\/images.teemill.com\/hy5xcj2skfwbkrbdupglao7iktm2vznfco6is9muz2qywnml.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">-- <em>The NSPCC shop created a new collection in collaboration with artist Kerri Cunningham, adding these sweet designs to both adult's and kid's products perfect for family's beach trips<\/em><\/p><p>Another popular time to highlight your kids' range is the lead-up to Christmas. Add your kids' products to your main Gift Guide or create a dedicated Gifts For Kids page.<\/p><p>You can create special Christmas designs too, and promote them as the perfect family uniform for Christmas morning and a comfy Boxing Day finishing off the chocolates.<\/p><p><img src=\"https:\/\/images.teemill.com\/vxm4fntkxyakq6z1ryagvs5yh4fgxrprzuy0ksv5nyklvp1v.jpg\" alt=\"festive-shopping-mockups-03.jpg\"><\/p><p>Ready to get started with your very own kids' clothing range? If you already have an account with Teemill, find all our organic cotton kids' products<a href=\"https:\/\/teemill.com\/create-a-product\/?product=RNC2&amp;colour=Navy+Blue\" target=\"_blank\" rel=\"noreferrer noopener\"> in Studio <\/a>and start designing.<\/p><p>\ud83d\udc49 Not signed up yet? <a href=\"https:\/\/teemill.com\/sign-up\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get started here - it's free!<\/a><\/p>","urlTitle":"selling-sustainable-kids-clothes-online","url":"\/blog\/selling-sustainable-kids-clothes-online\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/selling-sustainable-kids-clothes-online\/","fullUrl":"https:\/\/teemill.com\/blog\/selling-sustainable-kids-clothes-online\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":{"id":1,"name":"Everywhere","code":"everywhere","created_at":null,"updated_at":null},"createdAt":1720086627,"updatedAt":1720677843,"publishedAt":1720607906,"lastReadAt":null,"division":{"id":12,"name":"Teemill"},"tags":[{"id":30,"code":"marketing","name":"marketing","url":"\/blog\/tagged\/marketing\/"},{"id":40,"code":"inspiration","name":"inspiration","url":"\/blog\/tagged\/inspiration\/"},{"id":3078,"code":"product","name":"product","url":"\/blog\/tagged\/product\/"}],"metaImage":{"original":"https:\/\/images.podos.io\/rkekjs03rghm1tpfdcm8xrrvcsndtzts2l2s5wmj1e584spz.jpeg","thumbnail":"https:\/\/images.podos.io\/rkekjs03rghm1tpfdcm8xrrvcsndtzts2l2s5wmj1e584spz.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/rkekjs03rghm1tpfdcm8xrrvcsndtzts2l2s5wmj1e584spz.jpeg.jpg?w=1920&h=1440"},"metaTitle":"3 steps: Sell sustainable & ethical kids' clothing","metaDescription":"Design your own children's clothing made from soft organic cotton and sell it through our print-on-demand platform straight away.","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":35,"title":"The 12 Best Movies For Business Startups 2025 - Netflix, Disney, Prime","url":"\/blog\/netflix-startups-business\/","urlTitle":"netflix-startups-business","division":12,"description":"Instead of scrolling through an Instagram feed or studying your mate's dinner on Facebook, we like the idea that as a store owner you can flip the relationship and use tech to make time on the sofa productive and profitable for you.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5c9dcaa0289175.83327431.jpg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5c9dcaa0289175.83327431.jpg.jpg?w=1920&h=1440"},"hidden":0},{"id":40,"title":"Streetwear photography inspiration from Nocturnal Creature","url":"\/blog\/streetwear-photography-inspiration\/","urlTitle":"streetwear-photography-inspiration","division":12,"description":"Instantly recognisable by their unique and edgy style, Nocturnal Creature's photography is fresh, fun and real. 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