{"id":58793,"title":"The 7 Step SEO\/AEO framework for your print-on-demand business","description":"Your Teemill store can be found by far more people if you name products the way people search, write like a human, and get other websites to mention you. That's the whole idea behind search engine optimisation in one sentence. The rest of this post breaks it into seven simple steps and finishes with a checklist you can come back to every month. There's no coding involved.","content":"

Your Teemill store can be found by far more people if you name products the way people search, write like a human, and get other websites to mention you. That's the whole idea behind search engine optimisation<\/a> in one sentence. The rest of this post breaks it into seven simple steps and finishes with a checklist you can come back to every month. There's no coding involved.<\/p>

TL;DR<\/h3>

Google and AI assistants like ChatGPT reward the same things: clear words on your store, and other websites talking about you. These are the things to pay attention to:<\/p>

  1. Keywords:<\/strong> use the words your customers search for.<\/p><\/li>

  2. The basics:<\/strong> connect Google Search Console and write optimised core content like your homepage and About page<\/p><\/li>

  3. Product pages:<\/strong> name products by what's on them and what they are, with a short description.<\/p><\/li>

  4. Collections<\/a>:<\/strong> group products the way people shop (by design, product type, occasion or cause) and keep seasonal pages live all year.<\/p><\/li>

  5. AI tools:<\/strong> write plain, quotable sentences and be clear on materials, sizing, delivery and returns.<\/p><\/li>

  6. Links and reviews:<\/strong> get your shop mentioned in gift guides, blogs and podcasts and build up your reviews. <\/p><\/li>

  7. Check it's working:<\/strong> track impressions, clicks and sales from Google, giving the stats 12 weeks to move.<\/p><\/li><\/ol>

    <\/p>

    SEO and AEO: two terms, one job<\/h2>

    SEO<\/a><\/strong> (search engine optimisation) means helping Google and other search engines show your products to people who are already looking for them. AEO<\/strong> (answer engine optimisation, sometimes called GEO, generative engine optimisation) is the same thing for AI tools like ChatGPT, Claude, and Google's AI answers.<\/p>

    The good news is that they reward the same things, so get Google right and you're most of the way there with AI too.<\/p>

    That's because Google and AI assistants work from the same raw material:<\/p>