{"id":5015,"title":"Set up a Facebook Pixel","description":"In this blog, we explain how to create and install a Facebook Pixel, a nifty bit of tech that tells you more about your customers and forms the base for your IG Shopping account.","content":"

In this blog, we explain how to create and install a Facebook Pixel, a nifty bit of tech that connects your store with Facebook, sending your brand's info back to the platform to help you build more accurate ads. Even if you don't want to go big on advertising, installing pixel is useful as its also the first step in setting up an automatically updating Facebook Catalogue, which allows you to do cool things like use Instagram Shopping.<\/p>

Let's get started.<\/p>

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A Facebook Pixel is a small piece of code that carries the data from your Teemill store over to Facebook. It tracks your products and tells Facebook what you're selling, including information like what's in stock, individual product prices and names, new product drops and any other changes you make to your store.<\/p>

Pixels update automatically every hour or so, so you never have to worry about keeping Facebook in the loop when you change your store.<\/p>

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How do I set up my Facebook Pixel?<\/strong><\/h2>

Luckily with Teemill, our plugin makes the process super duper easy peasy - you can be all set up just a few minutes. All you have to do is:<\/p>

1. Make sure your store has your dream domain<\/h2>

If you're thinking of changing your store's domain, say from mybrand.teemill.com <\/em>to mybrand.com (let's face it, you don't want us cramping your style and your own dot-com is super cool), now's the time. While you technically can change it later on it's really quite difficult once you've got this set up, so we recommend doing it now, before you start this series. Learn how to change your website's domain here.<\/a><\/p>

2. Head to business.facebook.com<\/a><\/h2>

Click on your brand\u2019s business - if you haven\u2019t set up a Business Facebook Page for your Teemill store, do that now<\/a> then come back to this step.\u00a0<\/p>

After you've clicked on your Business, set up a Facebook Ad Account by hitting the 'Go to Business Settings' button then \u2018Create a new ad account\u2019 button. This takes literally a minute or so, it\u2019s just a simple form. Once you're all set up\u2026<\/p>

3. Click Events Manager on the top left menu<\/h2>

The \u2018connect data sources\u2019 button will be on the menu in the left-hand side of your screen. It is green with a little plus icon on the left-hand side of it.\u00a0<\/p>

Once you\u2019ve clicked it, you\u2019ll be presented with this screen:<\/p>

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5. Click Get Started and then connect to the Facebook pixel<\/strong><\/h2>

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6. Enter your Pixel and Shop URL details<\/strong><\/h2>

7. You\u2019ll then want to choose the \u2018Install Code Manually\u2019 button<\/strong><\/h2>

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8. Copy the code in the Install Base Code box<\/strong><\/h2>

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9. In another tab open teemill.com\/plugins<\/a><\/u>, click the Facebook Tracking plugin and paste the code into the big empty box<\/strong><\/h2>

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Hit save. Make sure you enable the plugin or this next step won't work...<\/h3>

Once you\u2019ve set up a Facebook Pixel it may come up with an Event Setup tool. You don\u2019t need to worry about this, so you can just close it.<\/p>

10. Zip back over to Facebook and hit Continue to set up the remaining Pixel options<\/h2>

We recommend turning on automatic advanced matching to get started. The options for events can be left.<\/p>

11. Now that your pixel is set up we want to use the Test Events option to check everything is working<\/h2>

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Use the Test browser events option, enter your store URL and then try browsing your store and adding a product to basket. If everything is set up correctly you should see those events begin to appear on this page.<\/h2>

If this stage is not working, check:<\/p>