{"id":50909,"title":"How to Start a Clothing Brand: 6 Essential Products Your Customers Will Love","description":"With over 59,000 searches in Google for 'athleisure\u2019 every month, customers today are craving feel-good, comfortable pieces they can live in, layer up, and still look effortlessly styled.","content":"<p>If you\u2019ve been wondering how to start a clothing brand that customers buy from again and again, the answer is simple: you need essential clothing in your range.<\/p><p>With over 59,000 monthly Google searches for \u2018athleisure\u2019, the demand for comfy clothes that look great and feel even better is stronger than ever. From athleisure sets to versatile layering pieces, these staples can form the backbone of a profitable online brand.<\/p><iframe src=\"https:\/\/www.youtube.com\/embed\/UA1YGsf9p2E\/?modestbranding=1&amp;rel=0&amp;controls=0&amp;showinfo=0&amp;vq=highres\" height=\"350\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><p>Whether you\u2019re launching from scratch or expanding your <a href=\"\/blog\/?search=ecommerce\" target=\"_blank\" rel=\"noreferrer noopener\">ecommerce<\/a> brand, this guide covers six must-have products that combine comfort, style, and <a href=\"\/blog\/?search=sustainability\" target=\"_blank\" rel=\"noreferrer noopener\">sustainability<\/a> \u2014 all available to <a href=\"https:\/\/teemill.com\/blog\/how-to-design-and-print-t-shirts-sustainably\/%20\" target=\"_blank\" rel=\"noreferrer noopener\">create on Teemill with no upfront costs<\/a> or stock management., and everything printed on demand using sustainable materials.<\/p><h3>\ud83d\udc49 <strong>170+ brands launch on Teemill every week -<a href=\"https:\/\/teemill.com\/sign-up\/brand\/\" target=\"_blank\" rel=\"noreferrer noopener\"> sign up here for a free store<\/a><\/strong><\/h3><p><\/p><p><strong>TL;DR<\/strong><\/p><ul><li><p>Athleisure clothing is one of the fastest-growing fashion categories \u2014 perfect for a new or growing clothing brand.<\/p><\/li><li><p>Start with versatile, high-demand essentials that work in every season.<\/p><\/li><li><p>Offer matching athleisure outfits to increase basket value and attract repeat customers.<\/p><\/li><li><p><a href=\"https:\/\/teemill.com\/sign-up\/brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">Launch on Teemill for free<\/a> \u2014 sustainable, on-demand printing, with no stock to store.<\/p><p><br><\/p><\/li><\/ul><h2><strong>1. Oversized Tee<\/strong><\/h2><p><br>Since 2016, there\u2019s been a major shift in fashion towards oversized styles. With over <strong>18,000<\/strong> monthly searches for oversized t-shirts, these relaxed-fit classics are bestsellers on the platform.<\/p><p><img src=\"https:\/\/images.teemill.com\/vqljvh2lpnsuprzugpy3ecjlelhcz4sixktte8jsenij9bti.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\"><img src=\"https:\/\/images.teemill.com\/4kjea0sfd1pvrbohm15sxnzdthfsoztaecyjbugknazhmuwi.png.png?w=1140&amp;v=2\" alt=\"\" title=\"\"><\/p><ul><li><p>100% heavyweight (300gsm) organic cotton<\/p><\/li><li><p>Dropped shoulders and relaxed fit<\/p><\/li><li><p>Available in men\u2019s and women\u2019s fits<\/p><\/li><li><p>Available in a classic range of colours based on data from across our thousands of stores, so you can confidently design on colours people are searching for.<\/p><\/li><\/ul><p><img src=\"https:\/\/images.teemill.com\/je3xqykk1bco4oczgx4xaxuglfnumfbbdrgf6ilscqufhpv2.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\"><\/p><p><br>\ud83c\udfa8 <strong>Design Tip: <\/strong>Use the large back canvas to get creative with large prints. Try a varsity-style logo or sports team-inspired design for an easy win in the athleisure space.<\/p><p><img src=\"https:\/\/images.teemill.com\/dn8h11ls4jdpovp5ycqoccnm8b7zcaic7ibldgd0jgn6vvhf.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\"><\/p><p><strong>\ud83d\udd8c\ufe0f <a href=\"https:\/\/teemill.com\/create-a-product\/?product=RNA48&amp;colour=Black\" target=\"_blank\" rel=\"noreferrer noopener\">Design a Men's Oversized Tee<\/a><br>\ud83d\udd8c\ufe0f <a href=\"https:\/\/teemill.com\/create-a-product\/?product=RNB64&amp;colour=Oat\" target=\"_blank\" rel=\"noreferrer noopener\">Design a Women's Oversized Tee<\/a><\/strong><\/p><h3><\/h3><h2><strong>2. Women\u2019s Baby Tee<\/strong><\/h2><p>With <strong>126,000 monthly searches<\/strong> and rising popularity among Gen Z since April 2024, women\u2019s baby tees are a wardrobe staple. Made from 95% organic cotton and 5% elastane, they have a flattering, stretchy fit.<\/p><p><img src=\"https:\/\/images.teemill.com\/hypcvkhe5fbhuuhsculjwqufl0kq2qmqrusecrp6sh8lhvj7.jpeg.jpeg?w=1140&amp;v=2\" alt=\"\" title=\"\"><\/p><p><img src=\"https:\/\/images.teemill.com\/4clk0bftx9cp8omzhmxhcvtvsniuidomstl4edfu0letzj1w.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">Even better,<strong> 62%<\/strong> of Gen Z shoppers prefer to buy from sustainable brands. These baby tees are made from organic cotton, so they align perfectly with those demographics' values.<\/p><ul><li><p>Slim fit and classic crewneck for a minimalist look<\/p><\/li><li><p>Available in Black and White<\/p><\/li><li><p>Perfect for styling with jogging shorts and hoodies to create athleisure sets<\/p><\/li><\/ul><p><img src=\"https:\/\/images.teemill.com\/rkdlk2kyv9gqtezdikpempjtf3i9ccvqsp10ru8xbnpevfne.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">\ud83c\udfa8 <strong>Design Tip: <\/strong>Keep graphics small and minimal \u2013 think bows, hearts, or sporty motifs.<\/p><p><img src=\"https:\/\/images.teemill.com\/z4pamya2iwg0sibunifnnhr31tpbpojeyhn54dbmceoxgepe.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\"><\/p><p><strong>\ud83d\udd8c\ufe0f <a href=\"https:\/\/teemill.com\/create-a-product\/?product=RNB122&amp;colour=White\" target=\"_blank\" rel=\"noreferrer noopener\">Design a Women's Baby Tee<\/a><\/strong><\/p><h3><br>\ud83d\ude80 <strong>Ready to create your clothing brand?<\/strong><\/h3><p><a href=\"https:\/\/teemill.com\/sign-up\/brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up for free today <\/a><strong><a href=\"https:\/\/teemill.com\/sign-up\/brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u2192<\/a><\/strong><\/p><h2>3. Jogging Shorts and Bottoms<\/h2><p>Jogger styles are in demand year-round \u2013 searches for jogger shorts peak from April\u2013September, while jogging bottoms peak from October\u2013March. That means you can offer comfort-focused athleisure sets all year-round.<\/p><p><img src=\"https:\/\/images.teemill.com\/rmg3pw8x6k7n3w2najiqmre1o7l9hj31wylbvye9dvxoqz61.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\"><\/p><ul><li><p>100% organic cotton in 300gsm fabric (women's jogger shorts are 100% French Terry organic cotton for an extra luxurious knitted feel)<\/p><\/li><li><p>Relaxed fit for lounging, layering or everyday wear<\/p><\/li><li><p>Shorts are available in men\u2019s and women\u2019s cuts, while our long jogging bottoms are offered in a unisex fit.<\/p><p><\/p><\/li><\/ul><p><img src=\"https:\/\/images.teemill.com\/wgdl1pots7wal3gggogi9slknvhitr5hl81mt9a6sloqfk7k.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\"><\/p><p>\ud83c\udfa8 <strong>Design Tip: <\/strong>Bundle these with tees or hoodies for a higher basket value. Great for creating <a href=\"\/blog\/?search=collections\" target=\"_blank\" rel=\"noreferrer noopener\">collections<\/a> and sets inspired by sports motifs or a city. For example, you could design a tennis theme that ties together a matching set of shorts, a hoodie, and a tee. This approach is also perfect for universities or events looking to offer coordinated sets featuring their name or logo.<\/p><p><img src=\"https:\/\/images.teemill.com\/z2adfrmvrr31atedythw2dhdthaxalslz83t6low6astaj66.png.png?w=1140&amp;v=2\" alt=\"\" title=\"\">Trending sports like pickleball and running are great targets for <a href=\"https:\/\/teemill.com\/blog\/best-print-on-demand-niches-in-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">print-on-demand niches to explore.<\/a><\/p><p><strong>\ud83d\udd8c\ufe0f <a href=\"https:\/\/teemill.com\/create-a-product\/?product=RNA34&amp;colour=Athletic+Grey\" target=\"_blank\" rel=\"noreferrer noopener\">Design Men's Jogger Shorts<\/a><br>\ud83d\udd8c\ufe0f <a href=\"https:\/\/teemill.com\/create-a-product\/?product=RNB123&amp;colour=Black\" target=\"_blank\" rel=\"noreferrer noopener\">Design Women's Jogger Shorts<\/a> <br>\ud83d\udd8c\ufe0f <a href=\"https:\/\/teemill.com\/create-a-product\/?product=RNU2&amp;colour=Oat\" target=\"_blank\" rel=\"noreferrer noopener\">Design Unisex Joggers<\/a><\/strong><\/p><p><\/p><h3>\ud83c\udf31 Start selling sustainable athleisure <a href=\"#\" target=\"_blank\" rel=\"noreferrer noopener\">Open your free Teemill store<\/a><\/h3><p><\/p><h2><strong>4. Unisex Zip Hoodie<\/strong><\/h2><p>Search demand for zip hoodies climbs from summer to winter, peaking each December. Despite these seasonal highs, they\u2019re in demand year-round \u2013 perfect for layering in autumn and winter, or as a light cover-up on cooler summer evenings and cosy nights in.<\/p><p><img src=\"https:\/\/images.teemill.com\/e3gpknap3snoq11hfkp6gtwh2ztxaycffv4ccj71dontdgl7.png.png?w=1140&amp;v=2\" alt=\"\" title=\"\"><\/p><ul><li><p>300gsm brushed organic cotton fleece<\/p><\/li><li><p>Full YKK zip, adjustable drawcord hood and thick ribbed cuffs<\/p><\/li><li><p>Relaxed fit with dropped shoulders<\/p><\/li><li><p>Printed with DTF technology<\/p><\/li><li><p>Available in Black, Navy, and ocean-inspired Surf for summer-ready designs<\/p><\/li><\/ul><p><img src=\"https:\/\/images.teemill.com\/zb1rdy8oih5ao6xe85pcnbiirksbpsl35ntje5yrhqhyzdcl.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">\ud83c\udfa8 <strong>Design Tip: <\/strong>Design colourful looks on the back or create preppy ones with minimalist slogans and sports references.<\/p><p><img src=\"https:\/\/images.teemill.com\/kwlfwvhoizbp1jqkcvrtfhny5icibtttumo1iuxfiovnzfta.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\"><strong>\ud83d\udd8c\ufe0f <a href=\"https:\/\/teemill.com\/create-a-product\/?product=RNU7&amp;colour=Black\" target=\"_blank\" rel=\"noreferrer noopener\">Design a Unisex Zip Hoodie<\/a><\/strong><\/p><p><\/p><h2><strong>5. Unisex Kangaroo Pocket Hoodie<\/strong><\/h2><p>A bestselling staple for <strong>ecommerce brands<\/strong>. It's the perfect cut for viral campaigns because it's a one-size-fits-all product, making marketing and <a href=\"\/blog\/?search=merchandising\" target=\"_blank\" rel=\"noreferrer noopener\">merchandising<\/a> easy.<\/p><p><img src=\"https:\/\/images.teemill.com\/i1gbrv6ogfgcuekbyjhe1irus3tjotni0aadc6qrbxjeuugd.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">- <em>Greenpeace UK<\/em><\/p><ul><li><p>Classic kangaroo pocket<\/p><\/li><li><p>Relaxed fit and dropped shoulders<\/p><\/li><li><p>Dyed to match drawstrings<\/p><\/li><li><p>300gsm brushed 100% organic cotton<br><\/p><\/li><\/ul><p>Want to know what the most popular print-on-demand products are? Check out this report that breaks down our data around the<a href=\"https:\/\/teemill.com\/blog\/12-most-popular-print-on-demand-products-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\"> top-selling print on demand products in 2025.<\/a><\/p><p><\/p><p><strong>Order Samples at Wholesale Prices <br><\/strong><br>Hoodies are a great staple for workwear uniforms or music merch. You can order samples of your designs at wholesale prices to get your team's next workwear uniform or take your designs to a music event.<\/p><p><img src=\"https:\/\/images.teemill.com\/irz2fh3oz91z1wzq7qxhtcdxx2hbnhulhcpuvejn3ygynmpq.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">- <em>Music Declares Emergency<\/em><\/p><p>\ud83c\udfa8 <strong>Design Tip: <\/strong>Place small central text or a logo on the front, then go bold with a large back design.<\/p><p><img src=\"https:\/\/images.teemill.com\/iwgikdkgdpm8etj8d1fyuaphvaoi6lm0pbzzaxesdgbxjsqg.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">- <em>Eco Kaila<\/em><\/p><p><strong>\ud83d\udd8c\ufe0f <a href=\"https:\/\/teemill.com\/create-a-product\/?product=RNU1&amp;colour=Athletic+Grey\" target=\"_blank\" rel=\"noreferrer noopener\">Design a Kangaroo Pocket Hoodie<\/a><\/strong><\/p><p><\/p><h2><strong>6. Unisex Quarter Zip Sweatshirt<\/strong><\/h2><p>This quarter-zip sweatshirt is a standout layering option with over <strong>12,000 monthly searches on Google<\/strong> \u2013 and it\u2019s made from 100% organic cotton with the same relaxed fit as our hoodies and tees.<\/p><p><img src=\"https:\/\/images.teemill.com\/9m4bfwyhlxperjbx1mntl8emrncgxljmwjag1pktorkemnl4.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\"><\/p><ul><li><p>300gsm brushed, 100% organic cotton<\/p><\/li><li><p>High neck with premium YKK zip, fully faced on the inside for a clean, elevated finish<\/p><\/li><li><p>Relaxed fit, dropped shoulders to match the rest of the unisex collection<\/p><\/li><\/ul><p><img src=\"https:\/\/images.teemill.com\/8gihzzuev0blqztfts3tckqh02piuoreeiuluiue7ubgpgd3.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\"><\/p><p>\ud83c\udfa8 <strong>Design Tip: <\/strong>The right pocket square design area and full back print space make it perfect for bold graphics or minimal text designs, just like your hoodies.<\/p><p><img src=\"https:\/\/images.teemill.com\/hfodrihesg0ugst7lyaenez2fhl26v5lzmwdx9ephj3rahxc.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">- <em>Sugar and Sloth<\/em><\/p><p><strong>\ud83d\udd8c\ufe0f <a href=\"https:\/\/teemill.com\/create-a-product\/?product=RNU3&amp;colour=Navy\" target=\"_blank\" rel=\"noreferrer noopener\">Design a Quarter Zip Sweatshirt<\/a><\/strong><\/p><p><\/p><h2><strong>\ud83e\udde2 <\/strong>Bonus: Accessory Add-Ons<\/h2><p>Thought bundled outfits couldn't get any better? Add organic cotton caps, totes and more to create head-to-toe looks. Bundle them with your <u><a href=\"https:\/\/teemill.com\/bundle-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bundle Maker<\/a><\/u> to further increase basket value.<\/p><p><img src=\"https:\/\/images.teemill.com\/vsmqtvjymlmeha0i3v8tik6mwfriqi1kxlcibwwaf1cxs4s2.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">- <em>Silhouettes<\/em><\/p><p><strong>\ud83d\udd8c\ufe0f <a href=\"https:\/\/teemill.com\/create-a-product\/?product=RNK42&amp;colour=Evergreen\" target=\"_blank\" rel=\"noreferrer noopener\">Design a Cap<\/a><\/strong><br><\/p><p>If you've designed them through Teemill, you can head to the <a href=\"https:\/\/teemill.com\/wholesale-shop\/\" target=\"_blank\" rel=\"noreferrer noopener\">sample shop<\/a> to order samples at wholesale prices. Then bring those samples to life with <a href=\"\/blog\/?search=photography\" target=\"_blank\" rel=\"noreferrer noopener\">photography<\/a> that matches \u2013 try shooting your range at home to lean into that comfort vibe.<\/p><h3><img src=\"https:\/\/images.teemill.com\/tdrfve0jaacztha2l0sbcf92brhqcfl8f5vqtnfy7yo9hq9l.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"\">Ready to start your own athleisure brand for free? \ud83d\udc49 <strong><a href=\"https:\/\/teemill.com\/sign-up\/brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up here for a free store<\/a><\/strong><\/h3><p><\/p><p><\/p><p><strong><u>Your next read:<\/u><\/strong><\/p><p>\ud83d\udc55 <a href=\"https:\/\/teemill.com\/blog\/best-print-on-demand-niches-in-2025\/%20\" target=\"_blank\" rel=\"noreferrer noopener\">9 Best Print-On-Demand Niches 2025<\/a><br>\ud83d\udc55 <a href=\"https:\/\/teemill.com\/blog\/trending-t-shirt-designs-for-autumn-winter-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trending T-Shirt Designs for Autumn\/Winter 2025<\/a><br>\ud83d\udc55 <a href=\"https:\/\/teemill.com\/blog\/state-of-e-commerce-print-on-demand-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">The State of E-Commerce and Print-On-Demand 2025<\/a><\/p><p><\/p><p><\/p><p><strong>\ud83d\udcc5 Published: August 2, 2025<\/strong><br><strong>\u270d\ufe0f Written by: Katie Scherner, Content Assistant at Teemill<\/strong><br><em>Katie creates marketing communications across the Teemill platform to help <a href=\"\/blog\/?search=ecommerce\" target=\"_blank\" rel=\"noreferrer noopener\">e-commerce<\/a> brands spot trends and grow their online store performance.<\/em><\/p>","urlTitle":"six-everyday-essentials-your-clothing-brand-needs","url":"\/blog\/six-everyday-essentials-your-clothing-brand-needs\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/six-everyday-essentials-your-clothing-brand-needs\/","fullUrl":"https:\/\/teemill.com\/blog\/six-everyday-essentials-your-clothing-brand-needs\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":{"id":1,"name":"Everywhere","code":"everywhere","created_at":null,"updated_at":null},"createdAt":1753281873,"updatedAt":1758261642,"publishedAt":1758194374,"lastReadAt":null,"division":{"id":12,"name":"Teemill"},"tags":[{"id":30,"code":"marketing","name":"marketing","url":"\/blog\/tagged\/marketing\/"},{"id":347,"code":"ecommerce","name":"ecommerce","url":"\/blog\/tagged\/ecommerce\/"},{"id":3078,"code":"product","name":"product","url":"\/blog\/tagged\/product\/"}],"metaImage":{"original":"https:\/\/images.podos.io\/jqioabhcsv0p508dbugbz4waxurtxaihceneywffregys9ch.jpeg","thumbnail":"https:\/\/images.podos.io\/jqioabhcsv0p508dbugbz4waxurtxaihceneywffregys9ch.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/jqioabhcsv0p508dbugbz4waxurtxaihceneywffregys9ch.jpeg.jpg?w=1920&h=1440"},"metaTitle":"How to Start a Clothing Brand: 6 Essentials","metaDescription":"Customers today are craving feel-good, comfortable pieces. Here are 6 must-have essentials for e-commerce brands that can be printed on demand.","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":40,"title":"Streetwear photography inspiration from Nocturnal Creature","url":"\/blog\/streetwear-photography-inspiration\/","urlTitle":"streetwear-photography-inspiration","division":12,"description":"Instantly recognisable by their unique and edgy style, Nocturnal Creature's photography is fresh, fun and real. In this dose of Teemill inspo, we catch up with their founder to get his advice on how to create original photography for your brand.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5c8dfcbad57ee4.57720394.jpg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5c8dfcbad57ee4.57720394.jpg.jpg?w=1920&h=1440"},"hidden":0},{"id":44,"title":"How to get influencers to wear your products: Ultimate guide to viral fundraising campaigns","url":"\/blog\/get-celebrities-to-wear-products\/","urlTitle":"get-celebrities-to-wear-products","division":12,"description":"A recognisable face wearing your product can be thumb-stopping content for your audience and help you to grow likes, reach and traffic. In this blog we're talking about how to connect your product with influencers, including templates for how to reach out to them.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5c93b706581121.45148005.jpg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5c93b706581121.45148005.jpg.jpg?w=1920&h=1440"},"hidden":0},{"id":70,"title":"Fashion photography inspiration and tips","url":"\/blog\/how-to-fashion-photography-inspiration-taking-good-pictures\/","urlTitle":"how-to-fashion-photography-inspiration-taking-good-pictures","division":12,"description":"A key ingredient to marketing your products is high quality, original photography. It's the one thing that all the top 50 Teemill stores have in common. It brings your brand to life, expressing what you're all about before we even get to the captions. That's how it leads to higher conversion rates, turning followers into visitors and visitors into customers. And with our Sample Store, you can order your products at wholesale prices to photography. You'll find tonnes of inspiration in Academy to get you started with planning your first photoshoot and tips and tricks for scroll-stopping shots.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5edf6a03be0dc6.28860351.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5edf6a03be0dc6.28860351.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}