{"id":112,"title":"11 incredible slogan t shirt design ideas","description":"We're loving the return of campaign tees and with so many issues in the world today, there's never been a better time to use the power of fashion to change the way we want the world to be.","content":"

We're loving the return of campaign tees, and with so many issues in the world today, there's never been a better time to use the power of fashion to change the way we want the world to be.<\/p>

Maybe you're a charity trying to raise funds, or a brand that wants to send a message about the issues you're passionate about. Either way, this blog is packed with 11 inspirational slogan tees and tips along the way to help you raise awareness and grow your reach with your next t-shirt campaign - with our award winning sustainability<\/a> to back you up.<\/p>

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If you want to make a kick-ass campaign t-shirt, the first thing you'll need to do is know your issue.<\/p>

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The best inspiration will come from the facts and background knowledge you've built up before you start putting pen to paper, and it's the story behind the product that will help your cause gain traction in the long run. Your slogan tee is the simplest form of the message, but the background - the facts and the issue - is what you'll be talking about day to day in your communications.<\/p>

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Having facts on your side gives your campaign credibility and momentum. So make sure it's an issue that's big, your position is principled and something you really know lots about. Making sure you know your issue will make writing product descriptions<\/a> super easy, and give you stuff to back up your campaign when talking about it online. It also gives you loads of vocabulary and ammo to work with when you're choosing the words to go in your slogan.<\/p>

You want to start with lots of options, but less is more. The best slogans are really simple. And make it bold.<\/p><\/blockquote>

If you want tens of thousands of people to back what you are calling for, you must call for it with extreme clarity. And that's the genius of Katharine Hamnett, who can articulate the issue of the day in just two words.<\/p>

\"george<\/p>

People are willing to give their support because it is completely coherent. There is no context needed. We think of it a bit like Harry Potter - a whole magical world of characters, colours, voices and textures - that we magic out of the black and white spaces between words. And language is really powerful like that. Simple words can make people feel quite powerful stuff - especially when they're carefully chosen.<\/p>

\"Peter<\/p>

Think about ways to communicate the overall message of the campaign and the urgency of it, in just a few simple words. And if you can, in an emotive and hopeful way.<\/p>

Sometimes the facts can't be put any other way, but no one wants to walk around wearing a moan - and make sure if you are attacking something, attack the issue, the opinion, or the policy - never a person.<\/p>

Lose all the word furniture - that's the \"and\"s, full stops and commas, and keep it clear and short. Too much fluff will reduce the effect, and for a campaign tee to be successful, you want to shout the message loud and clear.<\/p>

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If you've got more than one slogan tee, consistency becomes super important. Choose a design style and stick with it. That's how your brand becomes recognisable.<\/p>

And make sure your issues are consistent too. People buy into a brand's values, so you cannot be on two sides of the same issue, or try to cover every issue. Slogan tees are not just about making a brand successful, they're about making a difference.<\/p>

The internet is a great place to launch campaign tees because they work so well with hashtags and selfies. When you're designing your tee be mindful of how hashtagable the words are. Shorter slogans make better hashtags, and it's been one of the main reasons campaigns like #cancelbrexit and #chooselove have done so well. You'll get much better results when you ask your customers to take a selfie and tag you if the words are short and easy.<\/p>

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When virality like that kicks in you'll also have a load of photos to repost and work with, but at the start the best way to make your store look amazing is with a few incredible photos to kick start the process.<\/p><\/blockquote>

Fighting plastic pollution for marine life? Get out on the beach and snap away. Protesting against climate change? Grab some photos of you and your fellow campaigners wearing your tees mid-action. The tee, the message and the marketing all need to communicate the same message. Great photos give like minded supporters a way to see and share what you do.<\/p>

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And lastly, remember to be bold and have fun with it. If you want your message to be heard, you're going to have to turn some heads and maybe even ruffle some feathers. We love this shot because it's brave and in your face.<\/p>

\"House

Get this right and you've got a way of spreading awareness of your cause on a new level. You can really start to build something using social media, selfies, photos and your customers to carry forward the change you want to see in the world. To get started, you can design your very own slogan tee for free in the Teemill Studio<\/a>.<\/p>

Images: Wren & Wilson, Dead Natives, Save the Elephants, Help Refugees, Wear Your NHS, Ecosia, Whale and Dolphin Conservation, War Child, Friends of the Earth, Marine Conservation Society.<\/em><\/p>

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