{"id":21499,"title":"Get involved with Take Back Friday to help end waste","description":"Remember when Fridays were good? More fulfilling, less landfilling....  As part of the Teemill family we know how important sustainability is to you and your customers and that\u2019s why we\u2019re reversing Black Friday. Instead of discounting to get your customers to buy stuff, ask them to send back their old Teemill-made clothing so we can make it into new products. In this blog, we show you how you can get involved in the campaign and spread the #TakeBackFriday message.","content":"<p>Remember when Fridays were good? More fulfilling, less landfilling. Designing products from the start to be remade and taking them back when they are worn out is where a world without waste starts.<\/p><p>As part of the Teemill family we know how important <a href=\"\/blog\/?search=sustainability\" target=\"_blank\" rel=\"noreferrer noopener\">sustainability<\/a> is to you and your customers and that\u2019s why we\u2019re reversing Black Friday (November 25) with our campaign Take Back Friday. Instead of discounting to get your customers to buy stuff, ask them to send back their old Teemill-made clothing. Returned products are used to make new products using our innovative Remill technology and your customers are rewarded with store credit to spend on future purchases. By taking part you will be able to establish your brand's sustainability credentials and reach an even bigger audience of potential future customers.<\/p><iframe src=\"https:\/\/www.youtube.com\/embed\/pg-B5VMIra0\/?modestbranding=1&amp;rel=0&amp;controls=0&amp;showinfo=0&amp;vq=highres\" height=\"350\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><p>In this blog we show you how your store can get involved with the campaign and be part of the movement to end waste on the biggest shopping weekend of the year.<\/p><p><br><br><br><br><br><\/p><h3>The Issue<\/h3><p><img src=\"https:\/\/images.teemill.com\/dzefxxk24ix64adlbvfoeusqej0abewrevej5zgzn8extgkr.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"105291682\"><br>-- <em>A dump truck of textiles waste is burned or buried every second [1]. This is unsustainable. <\/em><br><br><\/p><blockquote><p>Less than 1% of the world\u2019s clothes are recycled back into new clothes once they are worn out [2]. <br><br><br><\/p><\/blockquote><p>We need to make a change.<\/p><p>Teemill was designed to solve this crisis. We built the world\u2019s first open-access circular supply chain for clothing so anyone, anywhere, can use it to create and sell sustainable clothing designed to stay in loop and out of landfill. We want to give everyone the power to play a part in the solution, which is why we are asking for your customers to help make fashion circular, by sending products back.<\/p><p>Our goal is to take <strong>100 million items back around the loop by 2027<\/strong> with your help. It's a chance for you and your customers to be part of the solution to waste, climate change, and the destruction of nature.<br><br><br><br><br><\/p><h3>Why Black Friday?<\/h3><blockquote><p>80% of purchases bought over the Black Friday weekend will end up in landfill or incinerated.[3]<\/p><\/blockquote><p>For most companies operating within business-as-usual, Black Friday is about getting customers to buy more and more products that are designed to go to be thrown away. Take Back Friday reverses that.<\/p><p>Teemill co-founder Mart Drake-Knight put it like this:<\/p><blockquote><p>\u201cBlack Friday is a symptom of how waste has been woven into the way our world works. Products are designed to be thrown away, meaning the only way to create growth is to make and sell more products and create more waste. It fuels climate change and destroys nature.<br><br><br><br><\/p><p>We built Teemill\u2019s circular business model to solve that issue. Products are designed from the start to come back and be remade, so instead of creating waste, we create new products from it.\"<br><br><br><br><\/p><\/blockquote><p>So this Black Friday, spread the word and be part of the solution by joining the #TakeBackFriday campaign.<\/p><p><br><br><br><\/p><h3>How it works<\/h3><p>Sending products back is easy.<\/p><p>All Teemill products are designed to be remade. We use natural materials and renewable energy to make clothing on demand and when items wear out, your customers can use a QR code on the label to send them back and in return, they get store credit emailed to them, which they can spend at any participating retailer.<\/p><ul><li><p><strong>To become a participating retailer, all you need to do is <a href=\"https:\/\/teemill.com\/plugins\/remill\/\" target=\"_blank\" rel=\"noreferrer noopener\">enable the Remill plugin<\/a>. Once enabled, anyone will be able to spend Remill credit on your store using the coupon code field at checkout. Inside the plugin you can even choose the discount you'd like activated on an order when a code is used.<\/strong><\/p><\/li><\/ul><p><img src=\"https:\/\/images.teemill.com\/2tb7zumdxf5g7uzbyhwjjlbigr7f6xvpoqsi2tj8x0wlnxzr.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"108004621\"><br>Using our innovative Remill process, we turn those returned cotton products into new high-quality products, all of which can go through the same process over and over again.<\/p><blockquote><p>To date, we have diverted 30,000kg of organic cotton from landfill, avoiding 1 million kg of CO2e emissions, and saving 586 million litres of water.<\/p><\/blockquote><p>When your products come back to us, they are sorted and sent off to our partners in India to be shredded.<\/p><p><img src=\"https:\/\/images.teemill.com\/bo1ysvcvq5g54yo7fm6ne4ozdnefit22j2pqonpmdfsvvedl.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"108004704\"><br><img src=\"https:\/\/images.teemill.com\/ag5jiaebotssqooct2xjquypfr98wc4zc6f1qz6qtm0oxq3a.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"108004750\"><br><br>Shredded material is broken down into Remill yarn (50% recycled organic cotton and 50% organic cotton), respun and dyed, then cut and sewn.<\/p><p><img src=\"https:\/\/images.teemill.com\/gtdqkd15qczz9yj8akanb5bu7ckfmyxzqz3q1l8mzlherrvs.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"108004762\"><br><br><img src=\"https:\/\/images.teemill.com\/znrm0bhibzmlkqcvk8gr8bsdjn3uoz94uycihixmjinkqklq.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"108004772\"><br>Each Remill item has a printed label to distinguish it as recovered material.<\/p><p>The finished product is quality checked and sent to us for printing. When your customers order a Remill product from your store, this remade material is printed with your design, on demand, just like your other products. And it can be sent back again and again.<\/p><p><img src=\"https:\/\/images.teemill.com\/szpq1jerbradxhswoa47lf6lvv4j84kx4qethdkotplsbmit.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"108005032\"><br>-- <em>The<\/em> <em>BBC Earth store's Remill Turtle Tee, made from recovered material<\/em><br><br><br><br><br><br><\/p><h3>Tools to promote Take Back Friday<\/h3><p>Teemill has all the tools you need to get involved with the campaign and shout about it to your customers.<\/p><p><img src=\"https:\/\/images.teemill.com\/ogm7ivvkuswrq7qq8nuv7rzlf9i3xnvytif5blnconwxfpad.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"108005424\"><br><strong>1. Share powerful graphics from Drive and use the tag #TakeBackFriday<\/strong><\/p><p>We've added a set of impactful graphics to Drive designed to stop scrolling thumbs this Black Friday. You'll find 1:1 as well as 9:16 ratio variations so you can share these as both square feed posts and Stories. <a href=\"https:\/\/teemill.com\/drive\/?driveSearch=take+back+friday\" target=\"_blank\" rel=\"noreferrer noopener\">Download and share across your socials.<\/a><\/p><p>Use the tag #TakeBackFriday and encourage your followers to do the same for extra viral power - tag @teemillstore for a chance to be featured on our page.<\/p><p><br><br><\/p><p><img src=\"https:\/\/images.teemill.com\/rsyfdwxyau6s57clcpiowyn8332acmpdsuo1zlhbedvhw4wc.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"108250596\"><br><strong>2. Post our campaign video<\/strong><\/p><p>Our creative team have put together a video designed for reposting. <a href=\"https:\/\/vimeo.com\/769006009\/3b5cedd3a1\" target=\"_blank\" rel=\"noreferrer noopener\">Download the 9:16 version here <\/a>or<a href=\"https:\/\/vimeo.com\/769347698\/502dc954e1\" target=\"_blank\" rel=\"noreferrer noopener\"> download the landscape version here<\/a> and share it across your social media with the tag #TakeBackFriday. The 9:16 version is perfect for Facebook and Instagram stories, Reels, TikTok and YouTube Shorts.<\/p><p>To help you spread the message even further and reach more audiences, here is a list of hashtags to add to your post. Use some broader and some more niche tags to optimise reach.<\/p><ul><li><p>Very broad(over 1B views): #fashiontiktok #blackfriday #sustainablefashion #savetheplanet<\/p><\/li><li><p>Broad (100M-1B views): #slowfashion #sustainabilitytiktok #ethicalfashion #slowfashiontiktok<\/p><\/li><li><p>Quite broad tags (10M-100M views) #ecofashion #sustainablestyle #circulareconomy #recyclingmatters #circularfashion #ecofriendlyfashion #ethicallymade #buylesschoosewell<\/p><\/li><li><p>Quite niche (1M-10M views): #consciousfashion #saynotofastfashion #whomademyclothes #consciousshopping #anticonsumerism #consciousclothing<\/p><\/li><li><p>Niche (under 1M views): #climatecatastrophe #responsiblefashion #recycledclothes #buylessbuybetter #repurposingclothes #endwaste #teemill #takebackfriday #teemillstore<br><br><br><\/p><\/li><\/ul><p><em>Top tip: if you run out of characters, simply put your tags in the comments instead, and remember to use tags relevant to your specific store too.<\/em><\/p><p><img src=\"https:\/\/images.teemill.com\/iabogrwy0hodxwmgz1zotvgdvhojo1jfqixaxxyeucuhelna.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"108250763\"><br><strong>3. Share photos fresh from our Remill factory<\/strong><\/p><p>If you want to share all the details about how old products can be remade into new products, download and share the <a href=\"https:\/\/teemill.com\/drive\/?driveSearch=remill+factory\" target=\"_blank\" rel=\"noreferrer noopener\">new photos from our factories in India.<\/a><\/p><p><br><\/p><p><img src=\"https:\/\/images.teemill.com\/6lbdnptmy5ltbgt2yepetxtqfbp98ucntr0sa3qr1ixb4vpa.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"109452097\"><br><strong>4. Send ready-made stories in Teemail<\/strong><\/p><p>We've filled your <a href=\"https:\/\/teemill.com\/marketing\/automation\/content\/285\/\" target=\"_blank\" rel=\"noreferrer noopener\">Teemail Content<\/a> up with marketing which you can simply copy and paste to your socials, or add directly to your emails to promote the campaign.<\/p><p>When creating a new mailshot, add a new block, select Content, and choose Take Back Friday to see them all. Or alternatively, go directly to the <a href=\"https:\/\/teemill.com\/marketing\/automation\/content\/\" target=\"_blank\" rel=\"noreferrer noopener\">Content Store<\/a> tile inside the Teemail Dashboard.<\/p><p><br><\/p><p><img src=\"https:\/\/images.teemill.com\/uxdk1ntrqt7mkgjocc5mq08aeguxg1wvwtzjc118qzzv6uhp.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"108008407\"><br><strong>5. Direct customers to <a href=\"https:\/\/remillfibre.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">remillfibre.com<\/a> to learn more<\/strong><\/p><p>This campaign will be taking over the official Remill Fibre site so it's the perfect place to send your customers so they can learn more about the circular economy. Encourage them to sign up to the Remill newsletter to be the first to hear when they can start sending back items from other brands.<\/p><p>You and your customers can also find FAQs at <a href=\"https:\/\/remillfibre.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">remillfibre.com.<\/a><\/p><p><br><\/p><p><img src=\"https:\/\/images.teemill.com\/03y3xax5topz14iwhm8qj0dlkcs1t01qdl1mzvzngm56dgyu.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"108008595\"><br><strong>6. Check out <a href=\"https:\/\/teemill.com\/blog\/ted-talk-sustainability-circular-economy\/\" target=\"_blank\" rel=\"noreferrer noopener\">the TED talk <\/a>for more about how we build a circular economy (and share it)<\/strong><\/p><p><a href=\"https:\/\/teemill.com\/blog\/ted-talk-sustainability-circular-economy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Watch this talk <\/a>from our co-founder about how we built a circular economy to learn more about the issues and how are helping to fix them.<\/p><p><br><\/p><p><img src=\"https:\/\/images.teemill.com\/uimpw60hur5bamaxnj5dl9niarlx8g4wr6kohxzg2tljfvp5.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"108008637\"><br><strong>7. Create your own Remill range<\/strong><\/p><p>You can add remade products to your own store to help explain the message of circularity. Simply choose one of the recycled products in <a href=\"https:\/\/teemill.com\/create-a-product\/\" target=\"_blank\" rel=\"noreferrer noopener\">Studio<\/a>, add a best-selling design or create something new using our slogan templates and<a href=\"https:\/\/teemill.com\/studio\/?stage=design-list&amp;search=circular\" target=\"_blank\" rel=\"noreferrer noopener\"> circularity-themed designs.<\/a><\/p><p><br><br><br><\/p><p><em>Let us know how you'll be getting involved in #TakeBackFriday in the comments below. Let's end waste together.<\/em><br><br><br><\/p><p><br><\/p><p>Sources:<\/p><p>[1], [2] <em><a href=\"https:\/\/ellenmacarthurfoundation.org\/a-new-textiles-economy\" target=\"_blank\" rel=\"noreferrer noopener\">A New Textiles Economy: Redesigning fashion's future, Ellen MacArthur Foundation<\/a><\/em><\/p><p>[3] <em><a href=\"https:\/\/www.leeds.ac.uk\/news\/article\/4510\/most_black_friday_purchases_soon_end_up_as_waste\" target=\"_blank\" rel=\"noreferrer noopener\">Building a Circular Economy, Green Alliance <\/a><\/em><br><br><\/p>","urlTitle":"take-back-friday","url":"\/blog\/take-back-friday\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/take-back-friday\/","fullUrl":"https:\/\/teemill.com\/blog\/take-back-friday\/","featured":false,"published":true,"showOnSitemap":true,"hidden":true,"visibility":{"id":1,"name":"Everywhere","code":"everywhere","created_at":null,"updated_at":null},"createdAt":1665058182,"updatedAt":1698300246,"publishedAt":1698229941,"lastReadAt":null,"division":{"id":12,"name":"Teemill"},"tags":[{"id":30,"code":"marketing","name":"marketing","url":"\/blog\/tagged\/marketing\/"},{"id":658,"code":"sustainability","name":"sustainability","url":"\/blog\/tagged\/sustainability\/"}],"metaImage":{"original":"https:\/\/images.podos.io\/iyvy6mfs8zspz4ktzalyfr0lwjjz2mhk2ot67ahbgorax2dv.jpeg","thumbnail":"https:\/\/images.podos.io\/iyvy6mfs8zspz4ktzalyfr0lwjjz2mhk2ot67ahbgorax2dv.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/iyvy6mfs8zspz4ktzalyfr0lwjjz2mhk2ot67ahbgorax2dv.jpeg.jpg?w=1920&h=1440"},"metaTitle":"Our Black Friday alternative: Take Back Friday","metaDescription":"Remember when Fridays were good? 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