{"id":1587,"title":"Tatty Devine on trusting your gut and sticking to your values","description":"While a lot of people can get distracted by the idea of making their first million, money shouldn\u2019t be the only driving force behind the decisions you make for your brand. When your brand values shine through, you\u2019ll attract a more loyal, engaged audience. Tatty Devine's approach is all about sticking to what makes you excited. That way you\u2019ll be motivated to push through the hard times; to keep creating and make it work. \u201cWe get joy out of allowing people to express themselves, and supporting issues like feminism,\" the brand\u2019s co-founder told us as part of our podcast series.","content":"<p>Rosie Wolfenden MBE, co-founder of iconic British jewellery brand Tatty Devine, wants you to \u201cgive yourself permission to be confident\u201d \u2013 and she dropped by our podcast recently to talk through her tips for living your very best, authentic life as a creator. Her VIP words of wisdom?<\/p><blockquote><p>\u201cIf you really love what you do, it\u2019ll take you further. You can\u2019t fake passion and authenticity.\u201d<\/p><\/blockquote><p><img src=\"https:\/\/images.teemill.com\/5da46adb1921e4.18885009.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"39195625\"><br><br>And Tatty Devine\u2019s 20-year journey proves it. Listen to the full podcast below, or read on to find out what we learned.<\/p><p><\/p><iframe src=\"https:\/\/open.spotify.com\/embed\/episode\/0GcKVmJmVcJ6lLw6frFaAI?utm_source=generator&amp;theme=0\" height=\"232\" allow=\"encrypted-media\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><p><br><\/p><p>As anyone who\u2019s ever looked at a piece of Tatty Devine\u2019s jewellery can attest to: they really stick to their niche. But it didn\u2019t start off that way. They first launched their business in 1999, inspired by their shared love of all things old (or, tatty \u2013 get it?) \u2013 Rosie and co-founder Harriet Vine were avid thrifters and collectors: \u201cWe\u2019d string up our favourites and wear them \u2013 pieces too good to leave at home on a shelf all day.\u201d And what began with leather cuffs on market stalls soon turned into plectrum necklaces, screen-printed keyboard belts and sweetie bracelets.<\/p><p><img src=\"https:\/\/images.teemill.com\/5da44622065049.66459976.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"39190573\"><br><br>So what led to the infamous laser cut acrylic pieces they\u2019re known for today?<\/p><blockquote><p>\u201cWe went from <a href=\"\/blog\/?search=collections\">collections<\/a> with 200 things in to 30. We realised people can have 5 lovely things and that\u2019s enough \u2013 people get overwhelmed by too much choice. Simplicity and focus matter.\u201d<\/p><\/blockquote><p>But that doesn\u2019t mean settling \u2013 keeping it fresh, and aligned to your brand values, is important too: \u201cIf there\u2019s an opportunity, I get excited by it. I\u2019m bored if exciting things don\u2019t happen.\u201d<\/p><p><img src=\"https:\/\/images.teemill.com\/5ee8982d583e67.04021442.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"53778834\"><br><br>When it comes to brand authenticity, Rosie\u2019s a big advocate for keeping it real.:<\/p><blockquote><p>\u201cIf you\u2019re excited by it, you\u2019ll make it work. Listen to your gut \u2013 trust yourself.\u201d<\/p><\/blockquote><p>And one look at Tatty Devine\u2019s collections proves that being unique is good for business. While a lot of people can get distracted by the idea of making their first million, money shouldn\u2019t be the only driving force \u2013 it\u2019s an approach that gets real old, real fast. Instead, stick to what makes you excited. That way you\u2019ll be motivated to push through the hard times; to keep creating and make it work. \u201cWe get joy out of allowing people to express themselves, and supporting issues like feminism. We want to make our contribution to the cause\u201d \u2013 something they achieved recently with their WWF collection. And when your brand values shine through, you\u2019ll attract a more loyal, engaged audience. Win win.<\/p><p><img src=\"https:\/\/images.teemill.com\/5ee89818bb3860.26955746.jpeg.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"53778701\"><br><em>- Co-founder Harriet Vine modelling one of their classic Teemill store t-shirt designs.<\/em><\/p><p>It\u2019s natural to feel the entrepreneurial fear. But the important thing? Do it anyway \u2013 that\u2019s Rosie\u2019s advice:<\/p><blockquote><p>\u201cPut yourself out there and make it happen. Create your own future. And learn from the people you meet \u2013 business is people and relationships.\u201d<\/p><\/blockquote><p>That's the end of the lowdown from Rosie Wolfenden, co-founder of Tatty Devine. For more useful tips, inspo and experiences, check out our other Teemill podcast blogs in <a href=\"https:\/\/teemill.com\/blog\/?search=podcast\" target=\"_blank\" rel=\"noreferrer noopener\">Academy<\/a><\/p>","urlTitle":"tatty-devine-podcast-inspiration-startup","url":"\/blog\/tatty-devine-podcast-inspiration-startup\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/tatty-devine-podcast-inspiration-startup\/","fullUrl":"https:\/\/teemill.com\/blog\/tatty-devine-podcast-inspiration-startup\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1571045936,"updatedAt":1667887216,"publishedAt":1657268785,"lastReadAt":null,"division":{"id":12,"name":"Teemill"},"tags":[{"id":40,"code":"inspiration","name":"inspiration","url":"\/blog\/tagged\/inspiration\/"},{"id":673,"code":"podcast","name":"podcast","url":"\/blog\/tagged\/podcast\/"}],"metaImage":{"original":"https:\/\/images.podos.io\/5da443276c37b6.22712556.jpeg","thumbnail":"https:\/\/images.podos.io\/5da443276c37b6.22712556.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5da443276c37b6.22712556.jpeg.jpg?w=1920&h=1440"},"metaTitle":"","metaDescription":"We sat down with the founder of iconic British jewellery brand Tatty Devine to talk about succeeding in business as part of our podcast series.","keyPhraseCampaignId":null,"series":[{"id":12,"title":"Podcasts","description":"Listen, learn and get inspired with our Teemill podcasts","createdAt":"2020-06-16T10:27:32.000000Z","updatedAt":"2020-06-16T10:27:32.000000Z","published":0,"urlTitle":"podcasts-listen-learn-get-inspired","url":"\/blog\/series\/podcasts-listen-learn-get-inspired","editUrl":"\/blogs\/series\/edit\/podcasts-listen-learn-get-inspired\/","fullUrl":"https:\/\/teemill.com\/blog\/series\/podcasts-listen-learn-get-inspired\/","division":12,"image":{"thumbnail":"https:\/\/images.podos.io\/5ee892cbda4a99.62982578.jpeg.jpg?w=640&h=auto","banner":"https:\/\/images.podos.io\/5ee892cbda4a99.62982578.jpeg.jpg?w=1920&h=auto"}}],"similarReads":[{"id":35,"title":"The 12 Best Movies For Business Startups 2025 - Netflix, Disney, Prime","url":"\/blog\/netflix-startups-business\/","urlTitle":"netflix-startups-business","division":12,"description":"Instead of scrolling through an Instagram feed or studying your mate's dinner on Facebook, we like the idea that as a store owner you can flip the relationship and use tech to make time on the sofa productive and profitable for you.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5c9dcaa0289175.83327431.jpg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5c9dcaa0289175.83327431.jpg.jpg?w=1920&h=1440"},"hidden":0},{"id":43,"title":"The 7 best business books everyone should read","url":"\/blog\/best-business-books\/","urlTitle":"best-business-books","division":12,"description":"In The Matrix, Neo just sits in a chair, and Morpheus uploads Kung Fu, how to fly helicopters and loads of other languages into his brain. Neo can do anything. That's basically what books are, although they do take a little longer. So we've pre-sorted some of the best business books that we've read and found useful for people building a brand online. Learn from successful entrepreneurs, read their journey to success and build an entrepreneurial mindset so you can make your brand a success.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5c8e29ea58d3b2.79971756.jpg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5c8e29ea58d3b2.79971756.jpg.jpg?w=1920&h=1440"},"hidden":0},{"id":105,"title":"The best feminist t-shirt brands around","url":"\/blog\/feminist-t-shirt-design-ideas\/","urlTitle":"feminist-t-shirt-design-ideas","division":12,"description":"Feminism means business. Thanks to the likes of Emma, Michelle and of course Queen B, the new wave of feminism is a topic that's ingrained into our culture. We're dedicating this blog to just a few of the Teemillers who are getting behind B's vibe.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5c9f16b1682865.10624479.jpg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5c9f16b1682865.10624479.jpg.jpg?w=1920&h=1440"},"hidden":0}],"labels":{"monitorCheckExcluded":"1"}}