{"id":19874,"title":"How to use Teemail: Send email marketing campaigns","description":"Everyone has an email address, with most people checking their emails every day. That makes email marketing a powerful channel for reaching new customers and engaging existing ones. Teemail does just that. It's designed to help you build relationships with your customers and drive more returning traffic to your store through email marketing. In this tutorial, we show you how to use Teemail to construct an email newsletter and schedule it to be sent out to your mailing list.","content":"<p>Everyone has an email address, with most people checking their emails every day. That makes <a href=\"\/blog\/?search=teemail\">email marketing<\/a> a powerful channel for reaching new customers and engaging existing ones. <a href=\"https:\/\/teemill.com\/teemail\/\" target=\"_blank\" rel=\"noreferrer noopener\">Teemail<\/a> does just that. It's designed to help you build relationships with your customers and drive more returning traffic to your store through email marketing.<\/p><blockquote><p>Email campaigns have the highest Return On Investment of any online marketing activity, surpassing paid ads as well as social media so Teemail is a valuable gadget to have in your marketing toolkit.\u00a0<\/p><\/blockquote><p>In this tutorial, we show you how to use Teemail to construct an email newsletter and schedule it to be sent out to your mailing list. You can find Teemail inside the <a href=\"https:\/\/teemill.com\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing <\/a>section of the Teemill platform.<\/p><iframe src=\"https:\/\/www.youtube.com\/embed\/e4Od_t33DEA\/?modestbranding=1&amp;rel=0&amp;controls=0&amp;showinfo=0&amp;vq=highres\" height=\"350\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><p>-- <em><a href=\"https:\/\/youtube.com\/teemillstore?sub_confirmation=1\" target=\"_blank\" rel=\"noreferrer noopener\">Subscribe to our YouTube channel <\/a>so you never miss the latest tips, tutorials and inspiration to help you grow your store.<\/em><br><br><\/p><h3>Creating a mailshot<br><br><img src=\"https:\/\/images.teemill.com\/efrbsrtkmjvnnvf0njcnrvffcjfdsoatd4gfw14bxwstnl8z.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"102913792\"><br><\/h3><p>A mailshot is an email you can send to your mailing list of customers and followers who have signed up to receive emails from you. When creating a new mailshot, you can select mobile or desktop view. Selecting mobile will ensure you keep your content phone-friendly, making it shorter and well-formatted. This is important:<\/p><blockquote><p><strong><a href=\"https:\/\/www.superoffice.com\/blog\/email-open-rates\/#:~:text=Email%20open%20rates%20from%20mobile,isn't%20optimized%20for%20mobile%3F\" target=\"_blank\" rel=\"noreferrer noopener\">81%<\/a><\/strong> of all emails are now opened and read on mobile devices.<\/p><\/blockquote><p>To add new content to your mailshot, click on <strong>Add New Block<\/strong>. In the pop up you\u2019ll see lots of different styles of content you can add.\u00a0Once you\u2019ve added a block, you can click to edit it. Let\u2019s zoom into some of these.<\/p><p><img src=\"https:\/\/images.teemill.com\/zxqb4sqtuul0lnylnt7fxzkxhk8rmxlza14gikco4cgmnd00.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"102913795\"><br><br><strong>Story block:<\/strong> This creates an image, title, text and button set. This is a good structure to stick to throughout your email newsletters, with a strong call to action at the end, like\u00a0 \u2018Shop Now\u2019 or \u2018View More\u2019.\u00a0<\/p><p>We\u2019ve prefilled the Story blocks with some useful starter text to help you write stuff your customers will love to read. Add your own message, include hyperlinks or bullet points, just like in your webpages and blog posts.<\/p><p><img src=\"https:\/\/images.teemill.com\/vgewuucjrkplrazu3fz68dvjpsfbyb4ow8igbtx6raewomju.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"102913846\"><br><strong>Products, <a href=\"\/blog\/?search=collections\">collections<\/a>, pages and blogs: <\/strong>This is content you've probably already added to your site. With Teemail, you can pull these straight into your mailshot, along with their descriptions, for easy marketing that makes your content go further.<\/p><p><img src=\"https:\/\/images.teemill.com\/9luqzgilhxthsvuc4h2rmabomwdpcv0ygovdaenwycksg5r1.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"102913905\"><br><br><strong>Ready-made content: <\/strong>You can also choose from a library of remixable content by selecting the Content option.\u00a0In the Content section, we\u2019ve added real stories from our factories, offer weekend promotions and more, so you can whip up an engaging newsletter in just a few clicks. You can also add your own saved stories to this section from the Teemail dashboard.<\/p><p>When creating your mailshots, Teemail lets you upload images from your Drive, like AI mockups, product flats, stock <a href=\"\/blog\/?search=photography\">photography<\/a> or behind-the-scenes images from our factories.\u00a0<\/p><p>Use the Advanced section to tailor how your block looks. These settings are determined by <a href=\"https:\/\/teemill.com\/theme\/edit\/\" target=\"_blank\" rel=\"noreferrer noopener\">your store\u2019s theme<\/a>, which you can change in the <a href=\"https:\/\/teemill.com\/website\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a> area of Teemill.\u00a0<\/p><p>When you\u2019ve added some content to your newsletter, add a subject line and hit save to store your draft.<\/p><p><img src=\"https:\/\/images.teemill.com\/e0zuim9kdosiegaf7dqt4eekj9y9jtmd575u0q0opm5lqnwa.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"101876475\"><br><\/p><blockquote><p>As a guide, keep subject lines no more than 9 words.\u00a0If you want people to open it, make it catchy.<\/p><\/blockquote><blockquote><p><\/p><\/blockquote><h3>Scheduling<\/h3><p>You can access saved drafts at any time from the Teemail dashboard. <\/p><p>Once you're happy with your content, you're ready to schedule your mailshot.<\/p><blockquote><p>Top tip: Test send the email to your own email address so you can check all links and spelling.\u00a0<\/p><\/blockquote><p>Select a date, time and audience to send your newsletter to, or you can opt to send right away. When you\u2019ve hit send, you\u2019ll see a pop-up to confirm.\u00a0<\/p><p><img src=\"https:\/\/images.teemill.com\/xarp7lclnyycyxxr4ey3fuqys7x2cu3mjnzrx3rs3dmfqj60.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"102913916\"><br><br>You\u2019ll be taken to the campaigns section of Teemail, where a timer icon will show for scheduled and a tick for sent campaigns.\u00a0\u00a0If you need to make any last-minute changes, you can click 'More' to edit your draft, reschedule or cancel.\u00a0Just make sure to hit Update on your new draft.<\/p><p><img src=\"https:\/\/images.teemill.com\/lfgcirjo9sruurpax7ch2xjhk2pucaheqfrcqz2nugyrt2zm.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"102913963\"><br>Once it sends, see an overview of opens, clicks and sales in your campaign stats.<\/p><p><br><br><\/p><h3>Now that you've sent your first email, here are a couple of things to try:<\/h3><p><img src=\"https:\/\/images.teemill.com\/uziuhyi9lzhtdzn5mpt6ucx6uw4qxmq6wiklbvutkwimt7pa.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"102914041\"><br><\/p><ul><li><p><a href=\"https:\/\/teemill.com\/marketing\/automation\/content\" target=\"_blank\" rel=\"noreferrer noopener\">Automation Content<\/a>: Here you can store your own stories for future use and view all the useful content we\u2019ve added too. Add a new content block like \u2018About us\u2019 or \u2018Our design playlist\u2019 and fill it up with a few stories that you can reuse again and again.\u00a0<\/p><\/li><\/ul><p><br><img src=\"https:\/\/images.teemill.com\/ve1lsnmgpsticf071rufpuku6rz0cso0sgczlc3ofs6r1g0s.png.jpg?w=1140&amp;h=auto\" alt=\"\" title=\"102914091\"><\/p><ul><li><p><a href=\"https:\/\/teemill.com\/teemail\/audience\" target=\"_blank\" rel=\"noreferrer noopener\">Your Audience:<\/a> As you grow your brand, you can keep track of your audience inside Teemail. Encourage those who are enjoying your current content to subscribe to your mailing list through the form on your homepage. You could offer an incentive for your followers to subscribe like early access to a new blog or collection.<\/p><\/li><\/ul><p>Now you\u2019re ready to use email marketing to get new customers, engage existing customers, and build lasting relationships.\u00a0<\/p><blockquote><p>Remember it\u2019s a newsletter, not a salesletter, so focus your content on engaging stories that are relevant to your audience and provide value, with a couple of stories about your products throughout.\u00a0<\/p><\/blockquote><p>Check out the rest of our <a href=\"https:\/\/teemill.com\/blog\/?search=teemail\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing series in the Teemill Academy<\/a> to learn more about what makes a great email marketing strategy.\u00a0<\/p>","urlTitle":"teemail-tutorial-walkthrough-email-marketing","url":"\/blog\/teemail-tutorial-walkthrough-email-marketing\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/teemail-tutorial-walkthrough-email-marketing\/","fullUrl":"https:\/\/teemill.com\/blog\/teemail-tutorial-walkthrough-email-marketing\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":{"id":1,"name":"Everywhere","code":"everywhere","created_at":null,"updated_at":null},"createdAt":1659613870,"updatedAt":1667887231,"publishedAt":1661269198,"lastReadAt":null,"division":{"id":12,"name":"Teemill"},"tags":[{"id":30,"code":"marketing","name":"marketing","url":"\/blog\/tagged\/marketing\/"},{"id":672,"code":"walkthroughs","name":"walkthroughs","url":"\/blog\/tagged\/walkthroughs\/"},{"id":1224,"code":"teemail","name":"teemail","url":"\/blog\/tagged\/teemail\/"}],"metaImage":{"original":"https:\/\/images.podos.io\/2jkueerrdktmyokxb6khzmaumbrqi6ni1lzrmkdgaiuh1u3e.jpeg?z=1.1&fx=0.48760017817712&fy=0.54545454545455","thumbnail":"https:\/\/images.podos.io\/2jkueerrdktmyokxb6khzmaumbrqi6ni1lzrmkdgaiuh1u3e.jpeg.jpg?w=1140&h=855&z=1.1&fx=0.48760017817712&fy=0.54545454545455","banner":"https:\/\/images.podos.io\/2jkueerrdktmyokxb6khzmaumbrqi6ni1lzrmkdgaiuh1u3e.jpeg.jpg?w=1920&h=1440&z=1.1&fx=0.48760017817712&fy=0.54545454545455"},"metaTitle":"Tutorial: Teemill's built-in email marketing tool","metaDescription":"In this video and blog tutorial, we show you how to use Teemail, our built-in email marketing tool for helping you build customer relationships via email.","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":40,"title":"Streetwear photography inspiration from Nocturnal Creature","url":"\/blog\/streetwear-photography-inspiration\/","urlTitle":"streetwear-photography-inspiration","division":12,"description":"Instantly recognisable by their unique and edgy style, Nocturnal Creature's photography is fresh, fun and real. 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