{"id":12466,"title":"How this brand went from 10 to 1000 sales using 3 simple TikTok tricks","description":"TikTok is officially the world\u2019s most downloaded app.\u00a0 In fact, in one month alone, users spent as much time on TikTok cumulatively - 2. 8bn hours, or nearly 320,000 years - as there has been time itself since the Stone Age. This success means that social media platforms are becoming decisively more video-centric. It presents a big opportunity for brands and creators to reach audiences in a new way. So where do you start? We chat to the founders of streetwear brand Deguisement Clothing, who relied on TikTok almost exclusively for their first 1000 sales, to get their top tips for success. Let's talk the Tok.","content":"

TikTok is officially the world\u2019s most downloaded app. In fact, in one month alone<\/a>:<\/p>

Users spent as much time on TikTok cumulatively - 2.8bn hours<\/em>, or nearly 320,000 years - as there has been time itself <\/em>since the Stone Age.<\/p><\/blockquote>

This success means that social media platforms are becoming decisively more video-centric. It presents a big opportunity for brands and creators to reach audiences in a new way, as long as they can see content through the lens of authentic storytelling<\/strong>, not hard selling.<\/p>

On TikTok, stories translate into sales. <\/a>74%<\/a><\/u> of TikTok users said the app has helped them decide what to buy after seeing it promoted on the platform. What's more, an algorithm that boosts engaging, interesting and entertaining content by tracking how long people are spending watching it means a more level playing field than other social media platforms for smaller businesses, with minimal followers required.<\/p>

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--TikTok itself is a great source for learning about how to succeed on the app, with creators sharing trends, tips and success stories inside the platform. Search for #tiktokgrowthtips #tiktokgrowth or #tiktoktutorials.<\/em><\/p>

In this blog, we show you 3 key tips<\/strong> for TikTok success based on a real case study from <\/a>Deguisement Clothing<\/a> <\/u>- a streetwear brand powered by Teemill, started by students Kas and Seb, and marketed almost exclusively through TikTok. They are using this strategy to turn what started as an idea for cool sustainable threads into a thriving business.<\/p>

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The Deguisement story is one example of how the TikTok platform can drive tens of thousands of new visitors to your site overnight.<\/p>

Following a TikTok which reached 350K views, the brand saw a 34X increase in traffic <\/strong>compared to the previous month. 3 months later, they hit their 1000th sale...<\/p>

\u201cWhen we release a new drop and want to market it, TikTok is what we see as the most valuable. Our content can go viral so easily, unlike on platforms like Instagram. That\u2019s why we\u2019ve seen such great results with it.\u201d - Seb<\/em><\/p><\/blockquote>

So how did they do it? It\u2019s time to Talk the Tok.<\/p>


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TikTok Tip 1: Native video rules<\/strong><\/h3>


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TikTok only cares about one thing: its users enjoying the content within the app and scrolling for longer. That means the content you create must be suited to TikTok's short form, organic video format. At the heart of the app are a few key things:<\/p>

Lofi, in the moment production<\/strong><\/p>

The emphasis on amateur production is another way that TikTok is giving smaller businesses the chance to make it big. All you need is the app and a smartphone - in fact, amateur filming is encouraged and is what performs the best on the app.<\/p>

Making videos with complex transitions that are too polished will make your content look salesy. Users can spot it immediately. Keep your locations, transitions and characters relaxed, natural and simple.<\/p>

The power of sound<\/strong><\/p>

88%<\/a><\/u> of TikTok users believe sound to be essential to the experience. You can find accounts dedicated to sharing sounds that are about to take off using tags like #potentialaudio.<\/p>

Keep in mind that a TikTok business account restricts your use of sounds to prevent copyright infringements. You will only have access to the commercial library of sounds, but as a lead advertiser at TikTok put it:<\/p>

\"From our experience in the internal TikTok ads team, you can still tell real stories through sound without using copyrighted material.\"<\/p><\/blockquote>

In place of trending sounds, original voiceovers that are educational, funny or tell a compelling story are a good option.<\/p>


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\u201cWe use sounds that match our brand, like a rapper who\u2019s local to us. It has to make sense. A song that has natural stages so you can sync the content to the beats works well. A bold intro, 3 strong images, 1.2 seconds each, simple.\u201d - Kas<\/em><\/p>

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In-app effects, captions and filters<\/strong><\/p>

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TikTok gives you tonnes of tools for creating awesome content inside the app. Try the green screen feature to comment on a news piece relevant to your demographic, or interact with the captions on screen by revealing them or making them disappear with your hands. Selecting comments from your previous videos to respond to is also a good format, as it creates interactivity.<\/p>

Add subtitles if you\u2019re using a voiceover or text like 'That feeling when...' or 'POV:...' to provide context and set the scene.<\/p>

For those who want to branch out and experiment with even more effects, there are plenty of mobile apps like CapCut, InShot, Wondershare Filmora or YouCut you can use before importing your video into TikTok.<\/p>

How to find what's trending<\/strong><\/p>

Tapping into trends and adding your own unique twist to them is one surefire way to increase your reach. But how do you know what's trending?<\/p>