{"id":24509,"title":"Valentine's Day Marketing Ideas for February (and beyond)","description":"Shoppers spend billions on Valentine's Day. And the celebration now extends way beyond just romantic partners - treating family members, friends and pets are all on the rise. It's a big opportunity in your retail calendar to boost sales and create some engaging marketing that stands out in a sea of red and pink. Find out how the pros plan for Valentine's Day, with tactics that continue to deliver results all year round.","content":"

Shoppers spend billions on Valentine's Day. <\/strong>And the celebration now extends way beyond just romantic partners - treating family members, friends and pets are all on the rise. <\/strong>It's a big opportunity in your retail calendar to boost sales and create some engaging marketing that stands out in a sea of red and pink.<\/p>

Keep scrolling to see how the pros create the best Valentine's Day marketing campaigns, using the power of search engine optimisation<\/a>, creating designs, bundles<\/a> and pages that - and this is the key bit - will remain trending all year round. <\/em>Not only will this help prevent customers from buying products they'll only use once or twice, supporting sustainability<\/a>, it will ensure the work you put in delivers results beyond a single holiday.<\/p>

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\ud83d\udc55 Repurpose with a purpose<\/h2>

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If you have an existing design that fits the theme, like the above CND 'Make Love Not War' slogan tee, you can spin up your campaign fast - a unique Valentine's Day slogan specific to your audience is a great hook to capture attention.<\/p>

Collaborating with a charity or organisation and donating some of your profits is also a powerful way to turn the holiday into something meaningful.<\/p>


Time it right:<\/strong> 20% <\/a>of February sales come from the first 3 days of the month so get your Valentine's campaigns up and running early. Then, send a 'Last Chance' email to your subscribers a few days before the 14th. Highlight Priority UK Shipping options to make sure it arrives in time. Teemill's Teemail <\/a>tool makes this easy.<\/p><\/blockquote>

\"\"Brands can also show their playful side by redesigning their logo temporarily to include a Valentine's Day-themed twist, like this cute doodle from Google.<\/p>

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\ud83d\udd0e Valentine's Day SEO<\/strong><\/h2>

\"\"With SEO<\/a>, there are always short-term spikes to take advantage of related to current events, celebrations and trends. But there are also timeless opportunities which will make the time you invest in SEO go further.<\/strong><\/p>

Searches for 'valentines gifts for him\/her' are going to increase over the weeks leading up to the big day but customers will continue searching for phrases like 'his and hers gifts' all year round.<\/p>

Take these steps to optimise for Valentine's traffic, whilst also helping your site reach new customers the remaining 11 months of the year:<\/p>