{"id":1470,"title":"5 things the most successful brands know about social media","description":"Social media is obviously the easiest, cheapest and quickest way to connect with new customers and drive sales. Yet because you can do anything on social media, what do you do? Where do you start? What should you actually post? We can help you with that.","content":"

Social media is obviously the easiest, cheapest and quickest way to connect with new customers and drive sales because there\u2019s billions of people online and probably the same number of cats and dogs. Yet because of the speed, scale, and scope of socials, sometimes store owners feel like a schoolchild in the pick \u2018n\u2019 mix section with too much money for their age. Because you can do anything, what do you do? What should you actually post on social media?<\/p>

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1. Think about why you want to post on social media.
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Why are we doing this? The quick answer for people focused on growing their business is to make money. But like good food and romance, if you rush it, you ruin it. The fact is that sales come from engaged followers, and followers come from engaging content. After all, people go on socials for entertainment, not hard selling. So the best social media accounts know that most posts are about interesting, engaging content.<\/p>

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2. The metric that matters on social media is engagement.
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One of the best ways to think about engaging content is to think about the activities your target demographic enjoy and post stuff like that, with loads of hashtags. It might be #mountainbiking or #crafting, #unicornspotting or #diy - the thing is to post on your feed interesting pictures and videos relating to that theme.<\/p>

If you\u2019re stuck for content ideas our AI will help you come up with some. Teemill comes with a stock photography<\/a> and content library that you can use to promote your store. If you\u2019ve accurately described your store demographic in your settings, you\u2019ll start seeing suggestions of stuff to post automatically or you can search for stuff you can download and share free on Drive<\/a>. Our AI mockup technology also allows you to get instant, professional-standard photography of your products, seconds after creating them. These will appear in Drive too.<\/p>

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And as well as posting relevant images, remember that the image by itself isn\u2019t what Instagrammers engage with. It's the story behind them, or the questions it asks.<\/p>

Posting images with a story behind them is what engages people on social media.<\/p><\/blockquote>

This famous picture catches the eye and speaks volumes about the ocean plastic issue.<\/p>

3. The best content to post on social media is always real.
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In our experience whilst it makes sense to create, repost or find high quality content, the best stuff is always your own. After all, that\u2019s the attraction of social media in the first place, isn\u2019t it? That it\u2019s real life, real time, unvarnished. People want to see what you\u2019re up to now, behind the scenes, what you\u2019re thinking and what you\u2019re working on. Share your journey with them.<\/p>

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4. People relate to people.
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The traditional marketing principles apply on social media. While stunning images and locations are amazing, there's a reason that selfies are so popular.<\/p>

It\u2019s perhaps a little unnatural for some people, but one of the most explosive social media journeys in memory, Greta Thunberg's, is built on that principle. If you browse her timeline, all you see Greta in different places, doing different things, talking to different people - but about the same, consistent interests and hashtags #climatechange.<\/p>

Whatever she's doing, Greta knows that social media is all about the selfies.. Lots. Of. Selfies.<\/p>

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5. Be brave.
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If you\u2019re passionate about your brand, you\u2019ve probably got a few things to say. Charlie, founder of Dead Natives, shared why it\u2019s important to be brave and start a conversation on your brand's social media:<\/p>

\u201cThere was this really cool thing in the 80s, ACAB - which stands for All Coppers are Bastards. My brand is a black and white, rebellious, anti establishment middle finger to the messed up political shouting match that\u2019s been the last decade. So I changed the C for a T on an image. It was a cool picture, and while I thought the backstory was a bit risky, people loved it. I guess for me it made me think, be brave. Share stuff that people will react to. You want to start a conversation. And don\u2019t try to please everybody. If people don\u2019t like it, they\u2019re not your target demographic anyway.\u201d<\/p><\/blockquote>

The people that follow you on social media are likely to agree with your values, so don\u2019t be afraid of sharing what you believe in or taking a stand about an issue. If you think people might have differing views, that\u2019s ok - just turn it into a conversation where people can have their say.<\/p>

Bonus tip.
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That was a bit of a labyrinth, so we\u2019re going to crack out an extra bit of advice for you now and give you another option that\u2019s simpler. How about just posting stuff that makes people laugh?<\/p>

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In all the above there\u2019s opportunities to post your product intelligently, by featuring it in photos. You can even tag your products so people can link across. But it\u2019s the content that people will engage with first and foremost.<\/p>

Pick your issues, set your intent - to post engaging stuff - and you can create, curate, repost or use Drive<\/a> to source your stuff. Then post regularly, on a rhythm, to build a following so that when it comes to featuring your products from time to time, you have an audience that\u2019s receptive.<\/p>

Images: Zac Noyle, @bettyandbrah, @gretathunberg, The Lion Whisperer.<\/em><\/p>","urlTitle":"what-to-post-social-media-ideas-business","url":"\/blog\/what-to-post-social-media-ideas-business\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/what-to-post-social-media-ideas-business\/","fullUrl":"https:\/\/teemill.com\/blog\/what-to-post-social-media-ideas-business\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1570050013,"updatedAt":1680692344,"publishedAt":1647259211,"lastReadAt":null,"division":{"id":12,"name":"Teemill"},"tags":[{"id":30,"code":"marketing","name":"marketing","url":"\/blog\/tagged\/marketing\/"},{"id":44,"code":"socialmedia","name":"socialmedia","url":"\/blog\/tagged\/socialmedia\/"}],"metaImage":{"original":"https:\/\/images.podos.io\/5da756330f8654.97474628.jpeg","thumbnail":"https:\/\/images.podos.io\/5da756330f8654.97474628.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5da756330f8654.97474628.jpeg.jpg?w=1920&h=1440"},"metaTitle":null,"metaDescription":"Social media is the easiest, cheapest and quickest way to connect with new customers and get the word out about your brand.","keyPhraseCampaignId":4284,"series":[],"similarReads":[{"id":40,"title":"Streetwear photography inspiration from Nocturnal Creature","url":"\/blog\/streetwear-photography-inspiration\/","urlTitle":"streetwear-photography-inspiration","division":12,"description":"Instantly recognisable by their unique and edgy style, Nocturnal Creature's photography is fresh, fun and real. In this dose of Teemill inspo, we catch up with their founder to get his advice on how to create original photography for your brand.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5c8dfcbad57ee4.57720394.jpg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5c8dfcbad57ee4.57720394.jpg.jpg?w=1920&h=1440"},"hidden":0},{"id":44,"title":"How to get influencers to wear your products: Ultimate guide to viral fundraising campaigns","url":"\/blog\/get-celebrities-to-wear-products\/","urlTitle":"get-celebrities-to-wear-products","division":12,"description":"A recognisable face wearing your product can be thumb-stopping content for your audience and help you to grow likes, reach and traffic. In this blog we're talking about how to connect your product with influencers, including templates for how to reach out to them.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5c93b706581121.45148005.jpg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5c93b706581121.45148005.jpg.jpg?w=1920&h=1440"},"hidden":0},{"id":70,"title":"Fashion photography inspiration and tips","url":"\/blog\/how-to-fashion-photography-inspiration-taking-good-pictures\/","urlTitle":"how-to-fashion-photography-inspiration-taking-good-pictures","division":12,"description":"A key ingredient to marketing your products is high quality, original photography. It's the one thing that all the top 50 Teemill stores have in common. It brings your brand to life, expressing what you're all about before we even get to the captions. That's how it leads to higher conversion rates, turning followers into visitors and visitors into customers. And with our Sample Store, you can order your products at wholesale prices to photography. You'll find tonnes of inspiration in Academy to get you started with planning your first photoshoot and tips and tricks for scroll-stopping shots.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5edf6a03be0dc6.28860351.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5edf6a03be0dc6.28860351.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}