{"id":1606,"title":"Create winter products that get found (including Christmas SEO tips)","description":"When autumn rolls around, make sure to make updates to your products to keep up with the changing seasons. In this tutorial we take you through 6 steps to kick off your winter marketing and merchandising and show you how to create products that your customers are searching for during this time. With some extra tips to boost SEO on these cold weather products, these are the best tips to kick off your Christmas prep.","content":"

The autumn and winter months are often even more productive than Summer for top stores. Some of that is down to festive shopping but you can start boosting your sales way before the Christmas period too. Colder months are the best opportunity to raise your Average Order Value<\/a>, because your customers are looking for cosy jumpers and hoodies, which you can sell at a higher price point.<\/p>

When curating your Autumn\/Winter collections<\/a>, it's vital to spend a bit of time optimising your pages for search engines to make sure they get found through organic search. In this blog, we show you how.
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1. Some Simple Addition

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Our first tip is the fastest and simplest. Take your bestselling t-shirt designs and put them on hoodies and jumpers. You can do this by selecting Duplicate in Quick Edit mode, from your My Products<\/a> page.<\/p>

Move your new cosy products up to the top of your Homepage and bump them to the top of your Collections so that the first thing cold people see is warm jumpers. It's one of those things that's a small detail many people might overlook, but imagine having a shop that sold sunglasses when it's overcast, versus owning a store that sold brollies in the rain.<\/p>


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\"\"\"\"-- Using professional-standard AI mockups, you can show off your new jumpers and hoodies on your product pages and social media, with just the click of a button. Orignal photography<\/a> of some samples <\/a>is even better.<\/em><\/p>




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2. Build Wintery Warmth in Bundles<\/h3>

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Do you like the idea of hoodies and sweats giving you a higher Average Order Value? Then you'll love building new bundles<\/a> of products in Bundle Builder<\/a>. And cold weather gives you a great opportunity to mix up more items for the simple reason that people wear more clothes in autumn and winter. Make sure your bundles include a toasty warm outer layer so as the temperatures plummet, your basket value should soar.<\/p>


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3. Match your banners to what you see outside<\/h3>


Third is the one thing that even the stores that are most short on time are able to do, as it takes a grand total of about 3 clicks - it's to change your homepage banner image to match the seasons.<\/p>

\"\"-- Your banners are the first thing customers see - make sure they're relevant to what they're looking for.<\/em><\/p>

If your visitors land on your shop and see \"New for Summer!\" with sunny snaps on the beach and bright colours, that is awesome... but not during January. Without realising, it's easy to give customers the impression that your store is out of date or even abandoned if you have images on the site that are out of date or out of sync with the season. You don't need to change every product page if you're short on time, but at least skip around the main banners and make sure they're seasonal. If you're using a slideshow in your banner, check the other slides for language that's not timeless.<\/p>

Pro Tip: Avoid time-specific language so you don't need to make as many edits, and consider using the \"random\" mode in the homepage banner, so visitors always see something new.<\/p>


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4. Have fun with your marketing<\/h3>


In marketing, we're always looking for a story to tell about our product, and the weather is something you can guarantee everyone can relate to. For a bit of flair in your marketing content, change your language to suit the seasons. Summer's Freepost<\/a> Festival becomes Feb's Freezing Freepost. Talking about the weather gives people a sense of empathy, time, place and familiarity with your brand that they instantly can relate to.<\/p>

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-- You can frame your stories, offers, bundles or social posts around cold themes and make the weather work for you. Find graphics for all seasons in Drive<\/a>.<\/em><\/p>


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5. Don't forget your SEO<\/h3>

SEO<\/a> stands for Search Engine Optimisation<\/a> - it's the process of matching the words on your site to the words that people type into search engines to find your products and pages.<\/p>

When creating all your new products ready for the Winter months, put some time into doing your keyword research AKA finding out what people are searching for. Then add these words into your titles, product descriptions<\/a> and meta-descriptions. This is easy using Teerank, <\/a>your built-in SEO tool. Use the Searches tab to see what your audience is searching for right now.<\/p>

Here are a few generic searchphrases you might want to add to your store in the lead-up to Christmas to show search engines you've got what shoppers are looking for:<\/p>